Early Career Program, K-Pop Marketing Associate
The Spotify Early Career Program is an immersive 24-month program (2 year contract) that brings early career talent in South East Asia to Spotify to learn about the audio business.
As a program participant, you will make a significant impact on your team and the business, contributing your insights and ideas to the exciting work that we do. This program includes learning & development opportunities, mentorship, and a number of team-building and social activities, so that you will have a well-rounded experience and be completely engaged in the culture of the company.
We now seek an outstanding candidate to join the K-Pop Marketing team to help support content operations and marketing campaigns within the region. This role requires a good understanding of K-Pop fandom behavior, a flair for creative and talkable content, and excellent communication and organizational skills to drive key marketing initiatives.
Reporting to the Head of K-Pop Marketing, you will work on developing and implementing marketing campaigns both on and off-platform, contributing to on-platform traffic and consumption, audience engagement uplift, brand awareness/ affinity uplift and subscriber growth in the APAC region. Most importantly, you have fun at work and a desire to make a positive impact for K-pop music fans and audio listeners globally!
The role will be based in our Singapore office.
- Execute marketing campaigns across paid and owned media channels to drive in-app traffic and engagement.
- Collaborate on campaign strategy, from brainstorming and planning to asset creation, trafficking (email, in-app notifications, etc.), analysis, and overall project management.
- Act as the key liaison between Marketing, Music, Comms, User Growth and global market teams, ensuring seamless communication and localization of K-Pop content and campaigns.
- Oversee K-Pop content curation and distribution across publishing channels, collaborating with the K-Pop Marketing and Content Production teams.
- Stay ahead of K-Pop industry trends and broader cultural shifts to help inform innovative and impactful marketing strategies.
- Graduate in Business, Marketing, Communications, or Media Studies.
- Experience in developing and implementing digital marketing campaigns.
- Creative problem solver who can execute projects from start to finish.
- Strong cross-functional collaboration skills; able to manage internal & external stakeholders.
- Analytical mindset with the ability to interpret data into actionable insights for marketing and content improvements.
- Highly organized, able to manage multiple projects in a fast-paced environment.
- Hands-on, self-starter who takes initiative.
- Deep understanding of Spotify as a user and fan.
- Passionate and knowledgeable about K-Pop trends and culture, bringing valuable insights to enhance audience engagement.
- Strong verbal and written communication skills in English; Korean proficiency is a plus.
- Comfortable working remotely while maintaining strong communication and influence across teams.
- You will be based out of our Singapore office
- We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Join the dynamic Spotify team in Singapore as an Early Career Program, K-Pop Marketing Associate! This exciting opportunity is part of a growing 24-month immersive program designed for early career talent eager to dive into the audio business. As a K-Pop Marketing Associate, you won't just be another face in the crowd; you'll play a crucial role in crafting and executing marketing campaigns while gaining valuable insights into the K-Pop fandom. You’ll collaborate with creative minds, bringing forth innovative ideas that elevate our marketing strategies and engage millions of fans across the APAC region. Your key responsibilities will include executing marketing campaigns across various channels, being a vital link between departments like Music, Marketing, and User Growth, and curating content that resonates with K-Pop enthusiasts. We're looking for someone who thrives in a fast-paced environment, is deeply knowledgeable about K-Pop culture, and loves the Spotify platform. With mentorship, team-building activities, and an inclusive culture, you'll emerge from this program not just as a marketing professional but as a vibrant contributor to the evolution of music listening. Dive into a role where your love for music, creativity, and organizational skills can shape the future of audio entertainment. Are you ready to bring your passion and insights to Spotify?
Spotify is one of the largest online music streaming service providers founded in 2006 by Daniel Ek and Martin Lorentzon. As of March 2024, Spotify has over 615 million monthly active users, including 239 million paying subscribers around the world.
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