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Sr. Product Manager, Growth

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Senior Product Manager | Acorns

Acorns is seeking a strategic, customer-obsessed Senior Product Manager to drive new subscriber growth. This role will own the Onboarding experience for new customers, delivering both innovative and incremental solutions to help everyday Americans get set up to save and invest. You will focus on rapid experimentation, conversion rate optimization, subscription monetization, and partner with Growth Marketing to scale acquisition volume.

The ideal candidate thrives in fast-paced environments, brings a deep understanding of customer psychology to every decision, and has a strong foundation in data analytics and behavioral economics. You will be responsible for establishing the first impression with customers, developing a relationship of trust and guidance, and effectively delivering value as soon as possible, inspiring them to become lasting paid subscribers.  

About the Team:

Product Managers own the roadmap, ensuring clarity and collaboration across design, engineering, marketing, and operations. They uphold high standards, simplify complexity, and inspire the team to achieve ambitious goals with a shared belief in our mission.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office spaces in Irvine, CA.

What you will do at Acorns:

  • Own the new customer onboarding roadmap – from visitor to paid subscriber, identifying and executing a mix of big bets and iterative optimizations across registration, pricing, product activation, and billing

  • Run rapid experimentation loops and A/B tests that improve conversion rates, reduce friction, and drive incremental subscriber growth

  • Champion a customer-first mindset and integrate behavioral economics and emotional drivers into product design and decision-making

  • Leverage customer insights, research, and behavioral data to inform product decisions with empathy and precision

  • Partner closely with Growth Marketing to align on growth strategy, customer segmentation, campaign targeting, and shared KPIs

  • Collaborate with Finance to model business impact, estimate opportunity sizes, and track performance against company goals

  • Work closely with Analytics to uncover growth opportunities, design experiments, and interpret results

  • Build strong relationships cross-functionally with engineering, design, legal, compliance, and marketing to drive initiatives from concept to launch with speed and accountability

What you will bring to Acorns:

  • 3+ years of experience in product management, ideally in growth, conversion, or monetization roles

  • Strong background in funnel optimization, A/B testing, and growth experimentation

  • Deep customer empathy and experience applying behavioral economics or psychology principles in product work

  • Proven ability to move fast, manage ambiguity, and prioritize for impact in a cross-functional environment

  • Data-driven decision-maker with experience working with both analytics and finance teams to model business outcomes

  • Strong communication and collaboration skills; comfortable influencing across Marketing, Design, Engineering, and Executive stakeholders

  • Fintech experience is a plus, but not required—more important is a track record of driving growth and monetization in consumer-facing products

  • A hunger to build impactful products and help everyday people take control of their financial lives

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.  

What we offer: 

  • Competitive salary and stock options

  • A comprehensive benefits package for you and your family

  • Flexible work location, hours, and paid time off 

  • 401(k) discretionary match

  • Monthly Acorns account contribution & GoHenry account for your family

  • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth

  • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)

  • Roots Leadership Program for Emerging Leaders

  • Community week onsite gatherings and various virtual events

  • Talented and motivated team members who care deeply about one another, our mission, and our customers.

  • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $170,000 and $205,000/year; however, base pay offered may vary depending on multiple individualized factors, including leveling, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov

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Average salary estimate

$187500 / YEARLY (est.)
min
max
$170000K
$205000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Product Manager, Growth, Acorns

At Acorns, we believe in empowering people to take charge of their financial futures, and we have an exciting opportunity for a Senior Product Manager, Growth to join our mission-driven team! This role is all about creating and optimizing the onboarding experience for new subscribers, making it smoother and more engaging than ever. If you love the thrill of driving growth through innovative solutions, then this job is definitely for you! You'll engage in rapid experimentation, tapping into customer psychology to enhance conversion rates while ensuring our users feel confident and informed as they begin their journey of saving and investing. Collaboration is key here at Acorns, so you'll work closely with the Growth Marketing and Analytics teams, alongside engineers and designers, to carve a seamless path from a visitor to a paid subscriber. Your analytical prowess combined with a solid understanding of behavioral economics will enable you to make impactful decisions that resonate with our customers. Plus, as part of a remote-first organization, you’ll get to work in a flexible environment where your ideas can flourish! Join us in crafting experiences that not only help users get started with their savings, but also inspire them to become loyal, lasting subscribers.

Frequently Asked Questions (FAQs) for Sr. Product Manager, Growth Role at Acorns
What are the primary responsibilities of a Senior Product Manager, Growth at Acorns?

As a Senior Product Manager, Growth at Acorns, your primary responsibilities will include owning the new customer onboarding roadmap and leading the execution of various initiatives aimed at converting visitors into paid subscribers. You will focus on enhancing the registration process, optimizing product activation, and implementing pricing strategies while utilizing rapid experimentation to improve conversion rates. Additionally, you’ll collaborate closely with the marketing and analytics teams to ensure that campaigns align with your growth strategies.

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What qualifications are needed for a Senior Product Manager, Growth position at Acorns?

The ideal candidate for the Senior Product Manager, Growth position at Acorns should have at least 3 years of experience in product management, particularly in growth, conversion, or monetization roles. A strong background in funnel optimization and A/B testing is essential, along with the ability to apply customer psychology and behavioral economics in product decisions. Excellent communication skills are also crucial as this role involves cross-functional collaboration across various departments.

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How does Acorns define success for the Senior Product Manager, Growth?

Success for the Senior Product Manager, Growth at Acorns is defined by the ability to drive significant new subscriber growth through well-executed onboarding strategies. This includes improving conversion rates from visitor to paid subscriber, implementing successful marketing campaigns, and facilitating strong relationships across teams. Meeting key performance indicators (KPIs) and delivering a frictionless onboarding experience will be critical to your success in this role.

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What is the company culture like for a Senior Product Manager, Growth at Acorns?

The company culture at Acorns emphasizes a strong mission-driven approach, where team members are encouraged to lead with heart and make bold decisions. As a Senior Product Manager, Growth, you'll find a collaborative and innovative environment that values creativity and critical thinking. Acorns is a remote-first organization, which allows for flexibility while fostering a supportive team atmosphere, where everyone is aligned on the goal of creating meaningful financial wellness experiences for users.

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What benefits does Acorns offer to the Senior Product Manager, Growth?

Acorns offers a competitive salary and stock options, along with a comprehensive benefits package. This includes flexible work hours and location, a 401(k) with discretionary match, financial wellness resources, and career development programs tailored for employees. Additional perks like an Acorns account contribution and community gatherings highlight Acorns’ commitment to both professional and personal growth for all team members.

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Common Interview Questions for Sr. Product Manager, Growth
Can you describe your experience with product management in a growth context?

In answering this question, focus on specific projects where you drove subscriber growth. Share your approach to optimizing the customer journey, including metrics you tracked and the outcomes achieved. Discussing successful A/B tests or changes you led that enhanced conversion rates will demonstrate your expertise effectively.

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How do you prioritize initiatives in a fast-paced growth environment?

Explain your decision-making process when prioritizing initiatives. Highlight your use of data and performance metrics to inform your choices, as well as the importance of aligning with cross-functional teams to ensure everyone is on the same page. Mention any frameworks you utilize, such as RICE scoring or similar methodologies.

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What techniques do you use to understand customer needs and behaviors?

Share specific techniques such as conducting user surveys, analyzing behavioral data, and leveraging feedback from customer support interactions. Emphasize how insights from these methods influence your product decisions, ensuring they are customer-centric and address actual pain points.

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Can you give an example of a successful A/B test you've conducted?

Provide a clear example of an A/B test you have run, detailing your hypothesis, what variables were tested, and the results. Explain how these results informed changes to the onboarding process or any other relevant area, showcasing your analytical skills and commitment to growth.

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How do you approach collaboration with marketing and analytics teams?

Discuss your strategies for fostering collaboration across teams. Mention regular meetings, shared objectives, and how you use shared data to align marketing and product goals. Providing examples of successful projects that benefited from this collaboration will illustrate your ability to work cross-functionally.

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What is your experience with rapid experimentation, and how has it impacted your past roles?

Outline your experience with rapid experimentation, explaining how it has led to impactful changes in user engagement or conversion. Describe your iterative process and the tools you use to monitor outcomes, showcasing your ability to adapt quickly to feedback and data insights.

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Describe a time when you had to make a difficult decision with limited data.

Talk about a specific scenario where you had to balance intuition and data to make a decision. Emphasize your thought process and how you assessed risks against potential rewards, ensuring to reflect on the eventual outcome and what you learned from the situation.

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How do you maintain empathy for customers while driving product growth?

Articulate your strategy for maintaining a customer-first mindset in your decision-making. Discuss the importance of understanding users’ emotions and experiences, and give examples of how you’ve incorporated user feedback into product enhancements that spurred growth.

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What do you believe are the key metrics for measuring success in growth product management?

Discuss key success metrics like conversion rates, customer acquisition costs, and average revenue per user. Explain how these metrics inform your growth strategies and help illustrate the overall health of the product.

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Why do you want to work as a Senior Product Manager, Growth at Acorns?

Express your genuine interest in Acorns’ mission and commitment to financial wellness. Highlight your passion for creating products that enhance people’s lives, particularly in an impactful area like finance. Connect your skills and experiences to how they align with the role and the company’s purpose.

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Acorns is an American fintech and financial services company based in Irvine, California specializing in micro-investing and robo advice. As of year 2020, Acorns had 8.2 million customers.

35 jobs
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BADGES
Badge Family FriendlyBadge Future MakerBadge InnovatorBadge Work&Life Balance
CULTURE VALUES
Inclusive & Diverse
Empathetic
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Equity
Paid Time-Off
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Company Retreats
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 19, 2025

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