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Marketing Operations & Growth Specialist

We are looking for a Senior Marketing Operations & Growth Specialist with deep expertise in email marketing, automation, and conversion optimization across multiple marketing channels. This role is ideal for someone who thrives in both strategic and executional aspects of marketing—whether through advanced design and copywriting skills, a strong CRO background, or experience leading full-funnel marketing strategies. If you’ve held titles like Head of Marketing, Growth Hacker, or CRO Specialist, and have successfully scaled brands, optimized conversion rates, and built high-performing campaigns, this opportunity is for you.

Key Responsibilities:

  • Own and optimize the entire email marketing lifecycle, from strategy to execution, including automation, segmentation, A/B testing, and performance tracking (experience with Klaviyo is a plus).
  • Develop and execute high-converting marketing campaigns across multiple channels, including email, paid ads, content, and social media.
  • Apply conversion rate optimization (CRO) strategies to improve engagement, click-through rates, and revenue growth.
  • Assist with Google Ads campaigns (a plus) to drive targeted traffic and maximize ROI.
  • Integrate marketing efforts with CRM platforms (Salesforce Marketing Cloud, GoHighLevel) to streamline customer journeys.
  • Work cross-functionally with designers, copywriters, and growth teams to create compelling, data-driven marketing assets.
  • Scale brands from the ground up by crafting a unique brand voice, designing content, and executing multi-channel marketing strategies.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Stay ahead of industry trends and bring innovative growth marketing and performance strategies to the team.

What We're Looking For:

  • 5+ years of experience in marketing operations, email marketing, and growth marketing.
  • Strong CRO expertise—experience optimizing conversion funnels and running A/B tests to maximize impact.
  • Hands-on experience in email marketing platforms such as Klaviyo, Mailchimp, Salesforce Marketing Cloud, or GoHighLevel.
  • Experience in paid marketing (Google Ads, Facebook, LinkedIn) is a plus.
  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.).
  • Creative strategist with a strong understanding of messaging frameworks, offer structures, and automation workflows.
  • Experience collaborating with design and content teams to create impactful marketing materials (proficiency in Figma, Canva, Photoshop, or Illustrator is a plus).
  • Ability to work autonomously and drive measurable ROI.
  • Excellent organizational and communication skills, with the ability to manage multiple projects simultaneously.

What We're Looking For:

  • 5+ years of experience in marketing operations, email marketing, and growth marketing.
  • Strong CRO expertise—experience optimizing conversion funnels and running A/B tests to maximize impact.
  • Hands-on experience in email marketing platforms such as Klaviyo, Mailchimp, Salesforce Marketing Cloud, or GoHighLevel.
  • Experience in paid marketing (Google Ads, Facebook, LinkedIn) is a plus.
  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.).
  • Creative strategist with a strong understanding of messaging frameworks, offer structures, and automation workflows.
  • Experience collaborating with design and content teams to create impactful marketing materials (proficiency in Figma, Canva, Photoshop, or Illustrator is a plus).
  • Ability to work autonomously and drive measurable ROI.
  • Excellent organizational and communication skills, with the ability to manage multiple projects simultaneously.
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Average salary estimate

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What You Should Know About Marketing Operations & Growth Specialist, Activate Talent

We're on the lookout for a talented Senior Marketing Operations & Growth Specialist to join our dynamic team! In this role, you'll dive deep into the world of email marketing, automation, and conversion optimization across various channels. If you're someone who thrives on the balance of strategy and execution, this could be the perfect fit for you. Imagine owning the complete email marketing lifecycle—crafting strategies, executing automation, and refining segmentation processes that resonate with your audience. At our company, we've seen firsthand the power of a well-executed campaign, and you would be instrumental in developing high-converting marketing strategies that span email, social media, content, and even paid ads to elevate engagement and revenue. With a strong foundation in CRO, you've likely optimized conversion funnels and run A/B tests to maximize your impact. You’ll work hand in hand with designers and copywriters, ensuring that our marketing materials not only look great but also drive results. Your expertise with tools like Klaviyo and Google Analytics will be crucial as you analyze performance and provide insights. So, if you have 5+ years of experience in marketing operations and a flair for creativity, come join us to help scale brands while paving the way for innovative growth strategies!

Frequently Asked Questions (FAQs) for Marketing Operations & Growth Specialist Role at Activate Talent
What are the main responsibilities of a Marketing Operations & Growth Specialist at our company?

As a Marketing Operations & Growth Specialist, you will be responsible for optimizing the entire email marketing lifecycle, developing high-converting campaigns, applying CRO strategies, and analyzing campaign performance. You'll integrate marketing efforts with CRM platforms and collaborate with cross-functional teams to produce impactful marketing assets.

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What qualifications are required for the Marketing Operations & Growth Specialist position?

We're looking for candidates with a minimum of 5 years' experience in marketing operations, deep expertise in email marketing, and strong conversion rate optimization skills. Familiarity with tools like Klaviyo, Google Analytics, and experience in paid marketing is highly beneficial.

Join Rise to see the full answer
How can a Marketing Operations & Growth Specialist impact a company’s growth?

A Marketing Operations & Growth Specialist plays a crucial role in scaling a company's brand by crafting and executing multi-channel marketing strategies that drive engagement and revenue. By employing data-driven insights and optimizing conversion funnels, you can significantly enhance ROI and customer journey.

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What tools and platforms should a Marketing Operations & Growth Specialist be familiar with?

Ideal candidates should have hands-on experience with email marketing platforms like Klaviyo and Salesforce Marketing Cloud, as well as marketing analytics tools such as Google Analytics. Familiarity with design tools like Figma or Canva is also a plus.

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How important is creativity for the Marketing Operations & Growth Specialist role?

Creativity is vital for a Marketing Operations & Growth Specialist. This role requires developing unique brand voices, designing engaging content, and creating compelling marketing strategies that resonate with target audiences.

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Common Interview Questions for Marketing Operations & Growth Specialist
Can you describe your experience with email marketing and how you've optimized email campaigns in the past?

When answering, describe specific strategies you've implemented, such as segmentation techniques or A/B testing results that improved performance. Providing metrics or examples of increased engagement rates can bolster your response.

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What conversion rate optimization strategies have you successfully implemented?

Share detailed examples of strategies such as funnel analysis, A/B testing, or changes to landing pages that led to quantifiable improvements. Discuss how you measured success and the impact on revenue.

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How do you track and analyze the performance of your marketing campaigns?

Discuss the key metrics you focus on, such as click-through rates, conversion rates, and ROI. Explain your process of using analytics tools to gather insights and adjust strategies accordingly.

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What tools do you typically use for CRM integration and how have they benefited your marketing efforts?

Mention specific CRM tools you have experience with, like Salesforce or GoHighLevel, and how they help streamline marketing processes, improve customer journeys, and increase engagement.

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How do you collaborate with designers and content creators in your marketing initiatives?

Explain your approach to teamwork, emphasizing open communication and shared goals. Provide an example of a project where cross-functional collaboration led to a successful campaign.

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In what ways do you keep up with marketing trends and industry changes?

Discuss resources you rely on, such as industry blogs, webinars, or networking events, and how you apply new insights to your marketing strategies.

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Describe a time when a marketing campaign did not go as planned. How did you handle it?

Share a specific example, focusing on your problem-solving approach, the steps taken to analyze the failure, and how you adjusted future campaigns based on those learnings.

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What experience do you have with paid advertising on platforms like Google Ads or Facebook?

Detail your experience with paid advertising strategies, including campaign management, targeting, and optimization. Discuss specific results from campaigns you managed.

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How do you prioritize multiple projects and manage your time effectively?

Highlight your organizational skills and tools you use for project management. Provide examples of methods you've implemented to meet deadlines and maintain quality across various projects.

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What do you believe is the most important factor for driving growth in marketing?

Discuss concepts like understanding customer behavior, data analysis, and tailored marketing strategies. Consider sharing how aligning marketing efforts with overall business goals contributes to sustained growth.

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Full-time, remote
DATE POSTED
March 11, 2025

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