Campaign Manager

As a Campaign Manager, your main responsibilities include setting up ads within our systems, monitoring live campaigns daily, and developing optimization recommendations to maximize performance. You’ll also need to track and report on both quantitative and qualitative campaign metrics, ensuring that the desired CTR, VR, and Conversion Rate benchmarks are achieved.

Ideal candidates for the Campaign Manager position should possess strong analytical skills, advanced knowledge of Excel (including vlookup, summifs, and pivot tables), and an intermediate level of English. Additionally, being highly organized and detail-oriented is crucial, along with the ability to work cross-functionally and collaborate effectively with teams.

While prior experience in managing campaigns is highly recommended, we particularly value candidates who have a strong analytical mindset and can demonstrate their capability in managing advertising campaigns. Experience in online video advertising is a bonus, as well as familiarity with BI systems such as Tableau or Kibana.

As a Campaign Manager, you'll rely on various tools for ad management and performance tracking, including our internal systems and BI dashboard tools like Tableau for building custom performance reports. Your day-to-day tasks will involve analyzing campaign performance metrics and creating detailed reports that inform optimization decisions.

Our Campaign Manager position offers a generous benefits package that includes competitive compensation, paid vacation and sick leave, a flexible working schedule, and opportunities for remote work. Additionally, we offer training budgets, annual performance bonuses, stock options for long-term employees, and even English classes to support your professional growth!

When answering this question, share specific campaigns you've managed, detailing the objectives, strategies, and results you achieved. Emphasize your analytical skills and how you used data to inform decisions and optimize performance.

Discuss your methodology for tracking ad performance, the tools you use to analyze data, and how you make adjustments based on metrics. Provide examples of successful optimizations you've implemented to show your proficiency.

Mention the specific software and tools you’re familiar with, such as Excel for data analysis, various ad management platforms, and BI tools like Tableau or Google Analytics. Be ready to explain how you’ve utilized these tools effectively.

Share your strategies for maintaining clear and consistent communication, such as regular updates, leveraging project management tools, and being proactive in addressing any potential issues. Showcase your collaboration skills with an example.

Use the STAR (Situation, Task, Action, Result) method to explain a specific challenge, what actions you took, and the results you achieved. Highlight your problem-solving abilities and your resilience in the face of obstacles.

Discuss your approach to data analysis, including the KPIs you track, how you derive insights from the data, and the reporting methods you use to communicate findings. Practical examples will make your answer stand out.

Illustrate your commitment to professional development by mentioning specific blogs, podcasts, courses, or conferences you follow or attend. This showcases your proactive approach to staying informed about industry trends.

Share personal insights into what excites you about the role, whether it be the creativity of crafting campaigns, the challenge of optimization, or the satisfaction of achieving results. Connecting emotionally to the role will resonate well with interviewers.

Express your openness to feedback and share examples of how you’ve incorporated constructive criticism into your work. Showing that you are receptive to improvement signifies strong maturity and professionalism.

Outline a clear plan to assess current campaign performance, identify key metrics to focus on, and establish relationships with team members and stakeholders. This shows initiative and that you are ready to make a positive impact quickly.