Senior Email Marketing Manager

As a Senior Email Marketing Manager at Wistia, you will be responsible for crafting and executing a thoughtful email marketing strategy focused on customer acquisition and retention. You'll design personalized email campaigns, optimize automated workflows, and collaborate with various teams to ensure effective messaging. Monitoring key performance metrics and refining strategies based on data insights will also be crucial for success.

To be a successful Senior Email Marketing Manager at Wistia, candidates typically need at least 6 years of experience in email marketing, particularly within a B2B SaaS or tech environment. A strong understanding of marketing automation and CRM tools, along with analytical skills for measuring impact, is essential. Additionally, excellent storytelling abilities and project management skills are necessary to navigate multiple priorities effectively.

At Wistia, the Senior Email Marketing Manager will leverage user data to create highly personalized and targeted email campaigns. This focuses on providing relevant content tailored to users' specific needs and stages in their journey, thereby enhancing engagement and conversions. Collaborating with other teams ensures that personalization aligns with the company’s overall marketing objectives.

A Senior Email Marketing Manager at Wistia will utilize various platforms and tools, including HubSpot, Postmark, and Outreach.io, to execute their strategies effectively. Familiarity with these tools is necessary to ensure efficient email execution, data accuracy, and overall optimization of the email marketing program.

Wistia promotes a remote-first culture, encouraging a flexible work environment where employees can thrive. The company values inclusivity and diversity, providing a welcoming atmosphere for all team members. Additionally, they offer various benefits that support employee well-being, such as competitive compensation, professional development stipends, and unlimited PTO.

When discussing your experience for the Senior Email Marketing Manager role, highlight relevant positions where you developed and executed email marketing campaigns. Be specific about the strategies you used, the tools you worked with, and any measurable outcomes from your efforts. This shows your ability to impact marketing success positively.

To effectively measure an email marketing campaign's effectiveness, discuss key metrics such as open rates, click-through rates, conversions, and unsubscribe rates. Explain how you analyze these metrics, look for trends, and adjust your strategies accordingly to optimize future campaigns and drive better results.

When asked about a successful email campaign, share a specific example, detailing the objectives, target audience, messaging, campaign execution, and the results achieved. Including quantifiable achievements will strengthen your response, demonstrating your ability to drive high-impact email marketing effectively.

Discuss the various strategies you employ for segmenting email audiences based on factors like demographics, user behavior, and stage in the customer journey. Explain how segmentation enhances personalization and improves engagement rates, and provide examples of successful segmentation strategies you've implemented in the past.

Talk about your experience with automation, illustrating how you've set up automated workflows to nurture leads through their journey, onboard new users, or engage customers post-purchase. Talk about the software used and how automation has improved efficiency and enhanced user engagement.

Explain how you incorporate A/B testing into your email marketing strategy to refine messaging, designs, and subject lines. Share examples of tests you've conducted, including the insights gained and subsequent adjustments made based on the results, which could lead to improved performance.

When addressing compliance, emphasize your knowledge of regulations such as CASL and GDPR, and discuss how you incorporate best practices to ensure that your email marketing remains compliant. Highlight training and updates you keep up with to stay informed about evolving regulations.

Illustrate your approach to utilizing analytics for email performance improvement. Talk about specific KPIs you track, how you analyze user behavior, and how you apply insights to refine strategies for better open and conversion rates.

When crafting a subject line, emphasize the importance of clarity, relevance, and urgency. Discuss techniques you use to create engaging subject lines that capture interest, reflect the content accurately, and encourage recipients to open the email.

Highlight your experience collaborating with different teams, such as marketing ops, content, and product growth. Discuss how you ensure messaging alignment and share specific examples of successful collaboration that improved campaign outcomes and user experiences.