Performance Media Specialist at Ecommerce Agency

As a Performance Media Specialist at Adfix, your key responsibilities include managing a portfolio of 5-10 Google Ads projects, analyzing their performance, strategizing and setting up campaigns, and collaborating with different project teams to meet client goals. You will also monitor account health, troubleshoot any issues with tracking and Google Merchant settings, and provide insightful performance analysis to guide your actions towards improved results.

To qualify for the Performance Media Specialist role at Adfix, you should have 2 to 3 years of experience managing Google Ads, particularly for DTC brands or retailers. Strong analytical skills are essential, including proficiency in Excel and the ability to draw actionable insights from data. Excellent spoken and written English communication skills are necessary, as you will interact with clients and team members frequently.

At Adfix, we foster a remote-first work culture that champions flexibility and teamwork. As a Performance Media Specialist, you’ll collaborate with experts across various disciplines, contribute to innovative projects, and have ample opportunities for personal and professional growth. With a strong emphasis on supporting each other in our roles, you’ll feel empowered to share new ideas and continuously improve.

The hiring process for the Performance Media Specialist role at Adfix involves completing an application form, an initial interview discussing your experience, a test project that simulates actual tasks, and final steps which could include a direct offer or a follow-up interview. Our thorough selection process ensures that we align both your skills and values with our dynamic team.

Adfix offers a range of benefits for our Performance Media Specialists, including 20 days of paid time off, team retreats, gym/wellness reimbursements, and a clear path for career growth without limits. We believe in creating an environment where our team can thrive both professionally and personally while making a significant impact in the ecommerce space.

When managing multiple Google Ads campaigns as a Performance Media Specialist, organization and prioritization are key. Utilize project management tools to keep track of each campaign’s objectives, performance metrics, and timelines. Regularly analyze the data from all campaigns, adjust budgets and strategies accordingly, and maintain clear communication with your team to ensure everyone is aligned and informed.

As a Performance Media Specialist, I focus on essential metrics like Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), and Cost Per Conversion. These metrics provide insights into how well campaigns are performing and where adjustments may be needed to optimize results. Additionally, I look at overall account health and set benchmarks to gauge progress over time.

When troubleshooting Google Ads issues, my approach involves systematically checking each element starting from keywords, ad copy, and tracking setups to ensure they are aligned and performing correctly. I analyze account discrepancies, Google Merchant Center issues, and tracking pixels, then apply Google’s support resources if necessary, documenting findings and resolutions for future reference.

To stay updated on the latest trends and changes in Google Ads, I regularly follow industry blogs, participate in relevant webinars, and engage with communities on platforms like LinkedIn and Reddit. Additionally, I make it a point to attend training or certification courses offered by Google, ensuring my skills and knowledge are current and relevant.

Maximizing ROAS involves a combination of thorough audience targeting, ad optimization, and consistent performance analysis. I focus on refining targeting settings, improving ad quality with compelling copy, A/B testing different creatives, and re-evaluating bids based on performance data. Continuous monitoring helps me adjust strategies efficiently based on real-time performance.

In a previous role, I encountered an underperforming campaign with a high bounce rate. After conducting a thorough analysis, I identified the target audience was misaligned with the product. I adjusted the targeting settings, refreshed the ad copy to better resonate with the new audience, and implemented A/B testing for different landing pages. Within a month, the campaign's CTR improved significantly, leading to a robust increase in conversions.

My approach to working with a diverse team on projects includes fostering open communication, welcoming input from all members, and leveraging everyone’s unique skill sets to drive project success. I encourage brainstorming sessions among team members and ensure everyone is on the same page regarding project goals and timelines, building trust and collaboration.

In a busy work environment, I prioritize tasks by assessing deadlines, urgency, and overall impact on client goals. I categorize tasks into short-term and long-term priorities, using project management tools to track progress and adjust as needed. Regular check-ins with my team also help to ensure alignment and allow us to pivot quickly when necessary.

For performance tracking and analytics, I utilize Google Ads and Google Analytics for real-time data, alongside Excel for deeper analysis and reporting. Additional tools such as SEMrush, Ahrefs, and various creative optimization platforms help me gain comprehensive insights into campaign performance and keyword strategies.

I want to work at Adfix as a Performance Media Specialist because the company’s commitment to innovation and growth in the DTC sector aligns perfectly with my professional goals and passion for ecommerce. The opportunity to work among a team of skilled marketers, contribute to impactful campaigns, and the promise of a dynamic and supportive work culture make Adfix an ideal environment for me to thrive and grow.