Manager, Trade Marketing

As the Manager of Trade Marketing, you will oversee the execution of trade marketing campaigns across different markets including Poland, Czechia, and Slovakia. Your responsibilities will encompass leading a team of talented marketers, ensuring timely and effective implementation of marketing strategies, monitoring campaign performance, and collaborating with cross-functional teams to drive business growth.

For the Manager, Trade Marketing role, we seek candidates with a minimum of 5 years of team leadership experience in marketing or eCommerce. You should be skilled in collaborating with media and creative agencies, have a data-driven mindset, and be comfortable managing a large budget while fluently speaking Polish and English. Additional knowledge of Czech/Slovak is advantageous.

The Manager, Trade Marketing plays a vital role in shaping the company's marketing strategy by driving selection-focused campaigns and acting as a bridge between strategy formulation and execution. Your insights from analyzing campaign data will inform future strategies, while your leadership will motivate the team to align efforts with the overall business goals.

The work culture for the Manager, Trade Marketing position is collaborative and supportive, focusing on open communication and creativity. You will be part of a team that values fresh ideas and proactive problem-solving, which encourages you to develop not just your team members but also yourself within the dynamic eCommerce landscape.

As a Manager, Trade Marketing, you will have significant opportunities for career development, including influencing campaign strategies, gaining exposure to international teams, and participating in leadership training programs. Your role is foundational for potential advancement to senior management positions within the company.

In leading a trade marketing team, I focus on fostering an inclusive environment where open communication is encouraged. I set clear objectives and actively engage my team in strategic discussions, ensuring everyone feels empowered to contribute ideas and solutions.

A successful trade marketing campaign that I led involved cross-promotion across different channels, maximizing visibility for a new product launch. By analyzing customer data, we tailored our messaging to meet market needs, resulting in a 30% increase in sales within three months.

I continuously track key performance indicators (KPIs) and compare them against set goals. Using analytics tools, I assess campaign effectiveness, making data-driven adjustments as necessary to ensure we maximize impact and return on investment.

One challenge I faced was the need to adapt campaigns for diverse markets. To address this, I conducted market research to understand local audiences better and collaborated with local teams to tailor campaigns, ensuring relevance without losing brand consistency.

I ensure alignment by regularly collaborating with senior management and cross-functional teams to understand evolving business priorities. By having open dialogues and setting shared goals, I can maintain a clear focus on delivering results that support the overall strategy.

Budget management is crucial as it directly impacts the scope and execution of our campaigns. I approach budget planning with a strategic mindset, prioritizing initiatives that have high potential for ROI, and ensuring resources are allocated effectively for maximum impact.

I stay informed by subscribing to industry reports, attending conferences, and actively networking with industry peers. This enables me to identify emerging trends and competitor actions, ensuring our trade marketing strategies remain relevant and competitive.

A successful trade marketing manager should possess strong leadership skills, a strategic mindset, and the ability to analyze data effectively. Being adaptable and having excellent collaboration skills are equally important to thrive in this dynamic environment.

I seek collaborative partnerships with several departments, including sales, product development, and customer service. Understanding their perspectives and insights allows us to create seamless campaigns that resonate across the customer journey, thereby enhancing overall brand success.

I approach creative processes by encouraging brainstorming sessions that incorporate diverse viewpoints. By fostering an open atmosphere for ideas, I ensure that innovative concepts are developed that capture our audience's attention and support compelling storytelling in our campaigns.