Senior Analyst, Resy Guest & Product Marketing - job 2 of 2

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At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Resy is the American Express global dining platform. Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table.    

Resy sits within American Express Global Dining, part of the U.S. Consumer Services organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network. 

Interested in joining our team of restaurant-obsessed explorers? Right this way.    

About the Role

The Resy Guest Marketing team’s mission is to drive unmatched demand to the Resy restaurant network by building an engaged guest base via compelling value messaging and refined segmentation strategy. As Analyst/Sr. Analyst, Resy Guest & Product Marketing, you will be focused on supporting the development and execution of Resy’s digital marketing curriculum for guests. You will play a crucial role in building internal and external partner relationships, gathering insights and learnings, and ensuring all email and digital marketing assets are deployed efficiently and accurately. This role works in close collaboration with the broader Resy team (inclusive of Resy B2C and B2B Marketing, Product, and Data) and reports to the Sr. Manager, Resy Guest & Product Marketing.

Key Responsibilities:

• Manage the creative development and approval process across digital marketing campaigns, liaising with Legal, Compliance, Brand, and external agencies
• Manage end-to-end campaign execution for email and other digital marketing channels, including segmentation, set-up, deployment, and post-launch performance coupled with go-forward plans
• Partner with internal product and data stakeholders to understand guest and restaurant needs, developing marketing plans in conjunction with Sr. Manager to drive guest engagement
• Own and lead full team marketing work plan tracking, campaign flighting, and prioritization against business priorities and resources
• Own guest marketing claims and lead coordination with B2B product marketing on engagement trends to drive alignment across guest & restaurant teams
• Act as data analyst across marketing campaign performance, creating and managing reporting and bespoke analytics (Funnel reporting and marketing attribution)
• Assess opportunities to deliver more robust reporting suites across campaigns to highlight variances in performance (content, engagement, etc.) across different segments (e.g. Priority City view)

Qualifications:

• 2-3 years of digital marketing and/or product experience in digital channels (partner and/or Amex owned)
• Experience with end-to-end campaign execution (planning, set-up, legal reviews, etc.) and ability to independently move timelines forward
• Experience consolidating and delivering campaign insights across teams and up to leadership – prior use of Microsoft Power Point preferred
• Highly analytical, proven ability to synthesize complex topics and use funnel performance data to make business recommendations across channels (heavy Excel experience and experience with Adobe reports required)
• Exceptional interpersonal communication skills and ability to lead large groups of matrixed partners across the Enterprise, including Marketing, Operations, Product, and Data. Ability to act as a confident PMO for team to prioritize work and back logs across complete Snr Manager team remit
• Positive self-starter with a thirst to move quickly and challenge what’s been done
• Highly organized and comfortable delivering results across multiple workstreams simultaneously; attention-to-detail is critical
• Intellectual curiosity and passion for understanding what drives customer behavior
• Strong storyteller with a thoughtful ability to flex your style based on the audience
• Great sense of humor and passion for restaurants a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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