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US Consumer Services, Marketing Analyst - job 9 of 10

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

 

US Consumer Services: This team is responsible for American Express’ suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, innovative banking services and products, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs. The team’s strategy is to build a strong premium Card business differentiated by Membership, which is brought to life by connecting our Card Members to what they love.  

How will you make an impact in this role? 

  • Analyze data and realize growth opportunities; to help businesses improve performance and drive growth

  • Be responsible for understanding how our business functions and how it might best be served using new and emerging digital products and/or services.

  • Build and track performance indicators to better understand customer behavior

  • Develop cost-benefit analyses to determine feasibility of new opportunities

  • Develop relationships with a variety of int e r n al and external partners

  • Share and leverage best practices and provide consultancy to team

  • Manage end-to-end marketing initiatives or other customer-focused initiatives; develop and implement tests to measure effectiveness

Preferred Qualifications:

  • Previous Marketing Internship Experience

  • Find innovative ways to improve the customer experience

  • Passion for customer marketing, payments innovation, travel industry and new technology trends

  • Ability to conceptualize and sell ideas

  • Independent thinker who’s organized, has phenomenal attention to detail, and can multi-task

  • Strong analytical, problem-solving/quantitative skills

  • Willing to take risks and share fresh perspectives

  • Be proficient with analytical and presentation tools, including Excel and PowerPoint

  • Excellent written and verbal communication skills 

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, 
American Express may provide visa sponsorship for certain positions.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Average salary estimate

$80000 / YEARLY (est.)
min
max
$55000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About US Consumer Services, Marketing Analyst, American Express

Are you ready to take your career to the next level as a US Consumer Services Marketing Analyst at American Express? Here, you’ll be part of a vibrant and diverse team dedicated to excellence in customer experiences. This isn’t just a job; it’s a chance to collaborate with passionate professionals who are committed to supporting our customers, communities, and each other. As a Marketing Analyst, you’ll dive into data analysis, uncovering growth opportunities that help drive our consumer-focused offerings like cash back, premium, and co-brand products. Your mission is clear: understand our business, tap into new digital services, and forge strategic relationships that can elevate performance. You’ll monitor performance indicators, develop cost-benefit analyses, and lead marketing initiatives that resonate with our members’ needs. This role is perfect for someone with a passion for customer marketing, an analytical mindset, and the ability to think outside the box. Join us in delivering the best customer experience daily while enjoying a supportive and flexible working environment with great benefits. At American Express, your contributions matter, and we’re excited to have you lead the way with us!

Frequently Asked Questions (FAQs) for US Consumer Services, Marketing Analyst Role at American Express
What are the main responsibilities of a US Consumer Services Marketing Analyst at American Express?

As a US Consumer Services Marketing Analyst at American Express, your role involves analyzing data to find growth opportunities, understanding the business's functionality, and suggesting innovative solutions. You’ll build performance indicators to track customer behavior, develop cost-benefit analyses for new opportunities, and manage customer-focused marketing initiatives.

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What qualifications are needed for the US Consumer Services Marketing Analyst position at American Express?

Preferred qualifications for the US Consumer Services Marketing Analyst role at American Express include previous marketing internship experience, strong analytical skills, a passion for customer marketing, and proficiency in analytical tools like Excel and PowerPoint. Being organized, detail-oriented, and having excellent communication skills are crucial to succeeding in this role.

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How does American Express support the career development of a Marketing Analyst?

At American Express, career development is a priority for the US Consumer Services Marketing Analyst role. We offer comprehensive training opportunities, mentorship programs, and access to various resources that empower you to grow your skills and advance your career within our global community.

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What is the salary range for a US Consumer Services Marketing Analyst at American Express?

The salary range for the US Consumer Services Marketing Analyst at American Express is between $55,000 and $105,000 annually, depending on factors like experience and location. Additionally, this role comes with bonus incentives and a robust benefits package that enhances your overall compensation.

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What benefits can one expect when working as a US Consumer Services Marketing Analyst at American Express?

Working as a US Consumer Services Marketing Analyst at American Express includes a range of benefits such as competitive salaries, retirement savings match, comprehensive health insurance, flexible working models, paid parental leave, and access to wellness programs. These benefits are designed to support your holistic well-being.

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Common Interview Questions for US Consumer Services, Marketing Analyst
How would you analyze data to identify growth opportunities as a Marketing Analyst?

To analyze data for growth opportunities as a Marketing Analyst, I'd employ a mix of quantitative analysis and customer insights. I would assess market trends, customer feedback, and competitor data to identify gaps in our services. Analyzing these metrics can illuminate potential areas for product enhancement or new service development.

Join Rise to see the full answer
Can you explain a previous marketing campaign you managed and the results it yielded?

Absolutely! In my previous role, I managed a targeted email marketing campaign that increased customer engagement by 30%. I utilized data analytics to segment our audience, tailored the messaging based on their previous engagement, and tracked the campaign's performance closely, leading to valuable insights for future strategies.

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What approach do you take to develop cost-benefit analyses?

When developing cost-benefit analyses, I first gather comprehensive data on costs associated with the proposed project, including time, resources, and potential risks. Then, I estimate the expected benefits, while considering qualitative factors, and calculate net gain or loss. This structured approach aids in making informed decisions.

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How do you prioritize projects when you have multiple marketing initiatives at once?

To prioritize projects, I assess each initiative's potential impact on our goals and deadlines, alongside resources available. I often use a scoring system to evaluate factors like ROI, alignment with strategic objectives, and urgency, ensuring that the most impactful projects receive attention first.

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Describe how you handle constructive criticism and feedback.

I view constructive criticism as an essential part of personal and professional growth. When I receive feedback, I take time to reflect on it, ensuring I understand the points raised. Engaging with colleagues for clarification and applying the insights to my work processes is how I continuously strive for improvement.

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What tools or software are you comfortable using for data analysis?

I am proficient in using Excel for data manipulation, analysis, and visualization, alongside analytical tools like Tableau and Google Analytics for deeper insights into consumer behavior. I also have experience with CRM software to measure campaign effectiveness.

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How would you work with different teams to drive a marketing initiative?

Collaborating with different teams is key to a successful marketing initiative. I would initiate open communication to ensure everyone understands project goals and timelines, fostering a spirit of teamwork. Regular updates and feedback sessions can help align strategies and leverage diverse expertise.

Join Rise to see the full answer
What motivates you to work in customer marketing?

My motivation for working in customer marketing stems from my passion for creating meaningful experiences for customers. The thrill of analyzing data to understand their needs and crafting strategies that enhance their experiences drives me to innovate and stay ahead in the fast-paced marketing landscape.

Join Rise to see the full answer
How do you measure the effectiveness of your marketing strategies?

Measuring the effectiveness of marketing strategies entails using key performance indicators (KPIs) such as conversion rates, customer engagement levels, and overall ROI. I also analyze customer feedback and conduct A/B tests for ongoing campaigns to refine strategies continually.

Join Rise to see the full answer
What innovative ideas would you bring to the US Consumer Services team at American Express?

I am excited to propose new digital engagement strategies, such as leveraging social media analytics to create personalized campaigns. Implementing interactive tools or gamification in customer rewards programs could enhance engagement and drive customer loyalty for American Express.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2330 jobs
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 12, 2025

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