Field Marketing & Events Specialist

As a Field Marketing & Events Specialist at Antithesis, you will be responsible for leading our marketing events strategy, which includes researching tech conferences, managing registrations, creating proposals for talks, and coordinating the logistics, such as swag stocking and shipping. Additionally, you'll host and organize various marketing events throughout the year – from meetups to dinners and conferences. Your role also entails amplifying these events on platforms like LinkedIn, Twitter, and our blog to maximize reach and engagement.

To be a compelling candidate for the Field Marketing & Events Specialist position at Antithesis, you should have sales or marketing experience in a B2B context, particularly within the software or technology sectors. Event planning experience in a professional capacity is crucial; while formal titles are not necessary, you should have a track record of planning larger-scale events. An entrepreneurial spirit, strong organizational skills, and valid work permission in the US are must-haves. Extra points if you have a background in marketing generalism, graphic design, or hands-on software development!

At Antithesis, we pride ourselves on fostering a positive and collaborative culture! As a Field Marketing & Events Specialist, you will join a supportive and innovative team that values input and creativity. We aim to cultivate a work environment that encourages employees to bring their best selves and ideas to the table. We're not just about business; we believe in building connections and making our events engaging and memorable for all participants.

In the role of Field Marketing & Events Specialist at Antithesis, you will organize a diverse range of events. This includes tech meetups, sidecar events at major conferences, intimate CXO dinners, and our specialized conferences focusing on software reliability. Your responsibilities will span across planning, executing, and ensuring these events are effective and aligned with our marketing strategies.

Yes, the position of Field Marketing & Events Specialist at Antithesis may require travel. While our preference is for candidates who can work onsite in the DC area, we do consider applicants based in SF or NYC who are willing to travel to DC for 1-2 weeks each month. Travel can be an exciting part of the role, allowing you to engage with various conferences and events across the country and possibly internationally!

In your response, highlight specific events you have planned, including your role in coordinating logistics, managing budgets, and working with vendors. Talk about your approach to event promotion and how you measured success, showcasing any innovative ideas you implemented.

Begin by discussing your research methods for identifying pertinent tech conferences and trends in the industry. Explain how you would align your strategy with Antithesis's goals, handling logistics, budgets, and post-event follow-ups to ensure engagement and brand amplification.

Discuss software such as event management platforms, project management tools, and social media scheduling applications that aid in organizing and promoting events. Highlight your comfort level with analytics tools to evaluate event performance and gather insights for future planning.

Share a specific example while detailing the challenges faced, such as last-minute changes, budget constraints, or logistical issues. Then, explain the strategies you employed to adapt, maintain organization, and ensure the event was successful.

Elaborate on how you conduct audience research prior to planning events, including surveys or feedback analysis. Discuss your methods for tailoring content, formats, and activities to meet audience interests and needs, leading to memorable and impactful experiences.

Analyze how content marketing can enhance event visibility and attendee engagement. Discuss strategies for pre-event promotional content, like blog posts and speaker spotlights, and elaborate on how you intend to share insights and highlights following the event to nurture relationships with attendees.

Communicate the importance of feedback in personal and professional growth. Demonstrate how you would welcome input, evaluate responses, and implement necessary changes in future events. Acknowledge that constructive criticism is a valuable tool for continuous improvement.

Talk about specific campaigns where you utilized social media platforms to reach a wider audience. Describe how you engaged with attendees on social media before, during, and after events, and the metrics you used to assess the effectiveness of your strategies.

Discuss how you’ve created and adhered to budgets, actively tracking expenses against projected costs. Provide examples of how you’ve made financial decisions that benefited the event's success, demonstrating your resourcefulness and analytical skills.

Share your insights on elements that create lasting impressions, such as engaging content, personalized experiences, and strong networking opportunities. Emphasize your approach to creating an atmosphere that resonates with the audience and leaves them eager for future events.