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Marketing and Sales Intern

POSITION: Marketing and Sales Intern

DEPARTMENT: Box Office

REPORTS TO: Box Office Manager

Summary

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.

Essential Duties and Responsibilities

  • Assists in maintaining and servicing client accounts (Club Seat and Suite holders).
  • Helps implement group sales efforts as determined on an event-by-event basis.
  • Assists Sales effort in helping accomplish sales and marketing goals.
  • Sends client pre-event information and follow-up information.
  • Charges/bills and maintains client account information.
  • Quotes rates and assists with formal license agreements and prepares contracts.
  • Handles pre-event correspondence and meetings until such time as account can be turned over to an Event Coordinator.
  • Assists Marketing Manager in developing Marketing Plan to include goals and advertising.
  • Carries out specific marketing plan relating to events using support of advertising, as requested by the Manager.
  • Provide all guests with a positive first impression by offering superior guest service. 
  • Accurately operate the Ticketmaster computer ticketing system to sell tickets. 
  • Communicate with guests to locate and deliver will-call tickets. 
  • Provide information regarding events and facilities both in person and on the telephone. 
  • Provide superior customer services to all patrons in the facility. 
  • Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience   

  • Pursuing a Bachelor’s degree from four-year college or University in Marketing, Journalism, Public Relations, or related field preferred.

Skills and Abilities

  • Excellent written and verbal communication skills required.
  • Ability to prioritize multiple projects.
  • Basic understanding of demographics and media buying ability.

Computer Skills  

To perform this job successfully, an individual should have knowledge of database software, spreadsheet, graphics, and word processing software.

Other Qualifications 

Ability to work irregular hours including nights, weekends, and holidays in addition to normal business hours as needed to cover events.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear.
  • This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ASM is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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What You Should Know About Marketing and Sales Intern, ASM Global

If you’re looking for an exciting opportunity to kick-start your career in the marketing and sales world, look no further than the Marketing and Sales Intern position at ASM Global in beautiful Johnstown, Pennsylvania! This isn’t just any internship; you’ll be joining the world’s leading venue management company, renowned for producing unforgettable live event experiences across the globe. As a Marketing and Sales Intern, you’ll dive right into the heart of our Box Office department, working closely with the Box Office Manager. You'll have hands-on responsibility in maintaining and servicing client accounts, which means you’ll get to engage with Club Seat and Suite holders, helping to implement event-driven group sales efforts while also supporting our marketing initiatives. From sending out pre-event information to handling formal agreements, you’ll be gaining invaluable experience. Additionally, you'll learn to master the Ticketmaster ticketing system, ensuring guests have a seamless experience. We’re looking for enthusiastic candidates currently pursuing a degree in Marketing or a related field, equipped with excellent communication skills, and capable of juggling multiple projects. If you’re ready to contribute to amazing live experiences and build a solid foundation in marketing and sales, ASM Global is the place for you!

Frequently Asked Questions (FAQs) for Marketing and Sales Intern Role at ASM Global
What are the main responsibilities of the Marketing and Sales Intern at ASM Global?

As a Marketing and Sales Intern at ASM Global, you'll engage in various responsibilities including servicing client accounts, assisting with group sales on an event-by-event basis, communicating with guests, and developing marketing plans under the guidance of the Marketing Manager. Your role also includes operating the Ticketmaster ticketing system and ensuring superior guest service.

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What qualifications do I need to apply for the Marketing and Sales Intern position at ASM Global?

To qualify for the Marketing and Sales Intern position at ASM Global, applicants should ideally be pursuing a Bachelor’s degree in Marketing, Journalism, Public Relations, or a related field. Strong written and verbal communication skills are essential, alongside the ability to manage multiple projects effectively.

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Does the Marketing and Sales Intern position at ASM Global require any specific skills?

Yes, the Marketing and Sales Intern position at ASM Global requires candidates to have excellent written and verbal communication skills, a basic understanding of demographics, and some familiarity with media buying. Proficiency in database software, spreadsheets, graphics, and word processing tools is also beneficial.

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What type of environment can I expect as a Marketing and Sales Intern at ASM Global?

As a Marketing and Sales Intern at ASM Global, you can expect a dynamic and fast-paced environment. You'll be working at a premier venue with a focus on providing superior guest service, which may require you to be flexible with your hours, including nights and weekends during major events.

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What kind of training is provided for the Marketing and Sales Intern role at ASM Global?

ASM Global provides comprehensive training for the Marketing and Sales Intern role, focusing on ticketing systems, customer service practices, and marketing principles specific to live events. You’ll receive guidance from the Box Office Manager and the Marketing Manager, ensuring you build a robust skill set.

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Common Interview Questions for Marketing and Sales Intern
Can you describe your experience with customer service?

When answering this question, highlight any previous customer service roles you've held. Discuss specific examples where you provided exceptional service, handled difficult customers, or found creative solutions to problems. This showcases your ability to contribute to ASM Global's commitment to superior guest service.

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How would you manage multiple projects as a Marketing and Sales Intern?

Discuss strategies such as prioritizing tasks, setting realistic deadlines, and using organizational tools like calendars or project management software. Providing examples of past experiences where you successfully managed multiple responsibilities will strengthen your answer and demonstrate your ability to thrive at ASM Global.

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What do you know about ASM Global and its role in live event management?

Before your interview, make sure to research ASM Global thoroughly. Talk about its global presence in venue management, the types of events it handles, and its reputation for enhancing guest experiences. This shows your enthusiasm for the company and your commitment to being part of its mission.

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What marketing strategies do you believe are effective for live events?

Answer this by detailing some marketing methods specific to live events, like social media promotions, partnerships with local businesses, or influencer collaborations. Tailor your response to include how these strategies could be applied at ASM Global for enhanced visibility and sales.

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How comfortable are you using ticketing software, like Ticketmaster?

If you have direct experience with Ticketmaster or similar software, discuss it. If not, express your willingness and ability to learn quickly. You can mention any relevant computer skills you possess and how they would help you adapt to new software efficiently.

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Describe a challenging situation you faced in a team setting and how you handled it.

Frame your response around a specific example, emphasizing your communication and problem-solving skills. Explain how you navigated the challenge, the actions you took, and any positive outcomes. This approach aligns well with the collaborative nature of the Marketing and Sales Intern position at ASM Global.

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What qualities do you think are important for a successful marketing intern?

Highlight qualities such as creativity, adaptability, excellent communication skills, and a strong willingness to learn. These traits are particularly relevant in the fast-paced environment at ASM Global and will show that you understand what it takes to succeed in the role.

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How would you utilize social media to promote an upcoming event?

Discuss specific tactics, such as creating engaging content, targeting ads to specific demographics, or using event-specific hashtags. This demonstrates your understanding of digital marketing's relevance for ASM Global's live events and shows that you can think strategically.

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Can you give an example of how you’ve worked under pressure?

Provide a specific instance where you successfully met tight deadlines or handled high-stress situations. Explain the steps you took to manage your time and deliver results, highlighting how this ability is essential for working in the fast-paced environment of ASM Global.

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Why do you want to intern with ASM Global specifically?

In your response, express your admiration for ASM Global’s impact in the live entertainment industry. Discuss how the company's commitment to enhancing guest experiences aligns with your career goals and your desire to learn from industry leaders. This enthusiasm can set you apart from other candidates.

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
EMPLOYMENT TYPE
Internship, on-site
DATE POSTED
March 29, 2025

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