Digital Marketing Analyst - Panama

As a Digital Marketing Analyst at World Business Lenders, your main responsibilities will include monitoring and analyzing lead quality to enhance campaign performance, optimizing email marketing strategies, executing A/B tests, and utilizing HubSpot for campaign automation. You'll also create audience segmentations and track conversion metrics using Google Analytics and Google Ads to measure the ROI of your efforts.

To qualify for the Digital Marketing Analyst role at World Business Lenders, candidates should have a minimum of 3 years of experience in digital marketing, specifically focusing on email marketing. Additionally, hands-on experience with Google Analytics, Google Ads, and Google Tag Manager is essential, alongside strong analytical skills and a detail-oriented approach.

Yes! The Digital Marketing Analyst position at World Business Lenders is entirely remote. Whether you're in Panama, Turkey, LATAM, or India, you can work from anywhere, making it a flexible opportunity for dedicated professionals in the digital marketing space.

In your role as a Digital Marketing Analyst at World Business Lenders, you will predominantly utilize HubSpot for campaign automation and email marketing. Additionally, you'll leverage Google Analytics and Google Ads to track and analyze performance metrics, ultimately optimizing our marketing strategies.

Typically, the work schedule for a Digital Marketing Analyst at World Business Lenders is from 9:00am to 6:00pm Eastern time, Monday through Friday. However, it’s important to note that hours may vary based on operational requirements, so flexibility may be necessary in this remote position.

In answering this question, describe specific projects where you've used Google Analytics to track traffic and conversions. Highlight your ability to derive actionable insights from metrics, how those led to improved marketing strategies, and any instances where you have successfully optimized campaigns based on your analytics.

Outline your approach to email marketing, including segmenting your audience for targeted campaigns, personalizing content to enhance engagement, and implementing A/B testing to continuously improve performance. Share examples of successful campaigns that demonstrate your strategy.

Discuss the key performance indicators (KPIs) you focus on, such as conversion rates, open rates for emails, and traffic sources. Explain how you utilize tools like Google Analytics to track these metrics and make data-driven recommendations for future campaigns.

Describe your hands-on experience using HubSpot, focusing on specific features you’ve used, such as workflow creation, email marketing, or lead scoring. Emphasize how these tools have helped streamline your marketing efforts and contributed to campaign success.

Discuss the resources you follow, such as blogs, webinars, or industry forums, and your commitment to continuous learning. Mention any recent trends you’re watching and how you think they could impact the strategies at World Business Lenders.

Provide a specific example of a challenging project, detailing the obstacles faced, the strategies you devised, and the final results. This will showcase your problem-solving abilities and highlight your resilience in the fast-paced world of digital marketing.

Explain how you categorize your audiences based on characteristics like demographics or behavior patterns. Highlight how effective segmentation allows you to tailor your messaging and improve engagement rates, reinforcing the importance of personalization in digital marketing.

Discuss your method for designing, executing, and analyzing A/B tests, including what elements you typically test (such as subject lines, content layout, or CTAs) and how the insights gained influence your future marketing efforts.

Talk about the key metrics you focus on, such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain why each metric matters and how they guide your subsequent email marketing strategies.

Share a concrete example where your data analysis led to campaign optimization. Describe the changes implemented, the rationale behind them, and measure the impact these changes had on the overall campaign success.