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Director, Consumer and NPP Marketing

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At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

As Director, Consumer & NPP Marketing, you will play a critical role in shaping and designing our Hematology launch marketing plans, in partnership with the Franchise leadership. The position reports directly to the US Head of Marketing and will work closely with cross-functional teams.

Accountabilities

Lead implementation of HCP, non-personal, digital marketing strategies in the US market for multiple indications
Collaborate to provide a holistic view of media data and analytics, helping define clear KPIs across the marketing funnel that enable the team to clearly gauge investment effectiveness
Lead implementation of innovative digital marketing strategies and programs in the US market
Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
Manage digital media activations with our media agency ensuring best-in-class media plan, performance, and execution
Contribute to a team culture built on the foundation of trust and open communication
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Collaborate closely with HCP marketing efforts to deliver integrated brand strategies
Effectively manage marketing budget for areas of responsibility
Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices

Essential Skills/Experience

Bachelor's Degree in relevant field
10+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

Desirable Skills/Experience

Advanced degree in relevant field

Prior in-line marketing experience
Oncology or specialty care experience highly preferred
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Experience leading a team

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca is a place where you can take ownership, step up, and innovate in a company that’s growing at pace. Fast-paced and ever-changing, it takes agility and responsiveness to stay committed in our pursuit of excellence. We work together with a sense of urgency to tackle unanswered questions – innovating, challenging accepted norms, making quick decisions, and taking smart risks. We’ve created a culture where everybody can be themselves and bring their true self to work. Our business is part of AstraZeneca’s journey to cultivate a culture of inclusion and belonging by building diverse teams internally and advancing societal change on a wider scale. It's an opportunity to take accountability, be brave, speak up, step up, and disrupt to change the game for Oncology now and in the future.

Ready to make a difference? Apply now!

The annual base pay for this position ranges from $182,000 to $273,000. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

02-Apr-2025

Closing Date

22-Apr-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca Glassdoor Company Review

4.1

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CEO of AstraZeneca

Pascal Soriot

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Average salary estimate

$227500 / YEARLY (est.)

min

max

$182000K

$273000K

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What You Should Know About Director, Consumer and NPP Marketing, AstraZeneca

At AstraZeneca, the Director, Consumer & NPP Marketing will take center stage in shaping our Hematology launch marketing plans, working closely with the Franchise leadership team. Imagine a role where your innovative spirit can drive change and impact lives through life-changing medicines. Here in Gaithersburg, MD, we prioritize collaboration and trust, making it essential for you to lead the development and execution of market strategies that truly resonate. You’ll implement both HCP and digital marketing strategies across multiple indications, ensuring we not only meet but exceed our KPIs. As part of a dynamic and responsive team, you’ll partner with legal, regulatory, and compliance departments to ensure our marketing efforts are both compliant and effective. Your expertise in digital media activations will be key, as you manage relationships with agencies to create best-in-class marketing experiences. With a focus on team culture and open communication, we encourage your creative input, driving campaigns that integrate across channels. If you’re ready to embrace a fast-paced environment where your marketing skills can flourish and make a tangible difference in the field of oncology, join us at AstraZeneca. We can't wait to see the kind of bold ideas you can bring to life in this exciting journey.

Frequently Asked Questions (FAQs) for Director, Consumer and NPP Marketing Role at AstraZeneca

What are the main responsibilities of the Director, Consumer and NPP Marketing at AstraZeneca?

The Director, Consumer & NPP Marketing at AstraZeneca is responsible for leading the implementation of innovative marketing strategies, including HCP and digital marketing initiatives. This role collaborates closely with franchise leadership and supports the creation of campaign strategies that engage across various channels. You’ll also manage digital media activations with agencies, leverage media data analytics, and ensure marketing efforts meet compliance standards.