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Marketing Events Senior Associate

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Marketing Events Senior Associate

We are looking for an experienced Marketing Events Senior Associate to join the Events team within our Marketing department. In this role, the Events Senior Associate will play a crucial role in planning, organizing, and executing a wide range of events, focusing primarily on our industry conferences and tradeshows. This individual will be responsible for ensuring the successful delivery of these events, from concept to completion, while maintaining a high level of operational excellence. Join our team and be part of a dynamic and innovative organization that values excellence in event management.

Job Responsibilities

  • Plan, organize, and execute various scale events, including industry conferences, tradeshows, ancillary events, and experiential marketing activations.

  • Develop event strategies and outcomes that align with overall marketing goals and objectives.

  • Coordinate with internal stakeholders to understand event requirements and objectives.

  • Manage event budgets, including cost estimation, tracking, and reconciliation.

  • Source and manage vendors and ensure timely delivery of services.

  • Ownership of event logistics and collaborate with cross-functional teams to ensure seamless execution of events.

  • Collaborate with cross-functional teams to drive deliverables and meet all deadlines.

  • Collaborate with cross-functional teams on communication plans to drive awareness and engagement.

  • Collaborate with cross-functional teams to measure and evaluate event success using key performance indicators (KPIs) and provide post-event analysis and reports.

  • Stay up-to-date with industry trends and best practices in event management.

Typical Qualifications

  • Bachelor's degree in marketing, hospitality management, communications, business, or a related field.

  • 4+ years of experience in event management, preferably in the healthcare or technology industry.

  • Proven track record of planning and executing successful events, including industry conferences & tradeshows.

  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

  • Excellent organizational and time management skills.

  • Exceptional attention to detail and ability to maintain a high level of operational excellence.

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

  • Strong negotiation and vendor management skills.

  • Thrive in a fast-paced environment.

  • Proficiency in event management software such as Cvent and other tools such as Microsoft PowerPoint, Microsoft Excel, Microsoft SharePoint, Salesforce, Monday.com, iCapture and Jifflenow.

  • Willingness to travel as required.

  • Experience in healthcare or technology industry events.

  • Knowledge of compliance and regulatory requirements related to event management.

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together. 
 
Our company culture might be our best feature. 
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.  

 

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work. 

 

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability. 
 
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement. 

 

What can we do for you? 
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.  

 

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued 

 

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. 

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity

Average salary estimate

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What You Should Know About Marketing Events Senior Associate, athenahealth

Are you ready to take your event management skills to the next level? Join athenahealth as a Marketing Events Senior Associate and become an integral part of our Events team within the Marketing department. This remote position offers the perfect platform for you to showcase your expertise in planning and executing a variety of events, primarily focusing on our industry conferences and tradeshows. From conceptualizing event strategies to delivering seamless experiences, you'll ensure that every aspect of our events is executed to perfection. You'll collaborate closely with internal stakeholders to understand the objectives of each event, managing budgets and sourcing vendors along the way. With your strong project management skills, you will oversee event logistics and work with cross-functional teams to meet all deadlines. What's more, you’ll get the chance to analyze events post-implementation and share insights based on key performance indicators. At athenahealth, we believe in creating a vibrant and inclusive work culture where athenistas thrive, innovate, and contribute to making healthcare accessible for all. Your passion and expertise in event management will help drive this mission forward while enjoying a supportive atmosphere and flexibility that allows for a balanced work-life. Join us in making a difference in the healthcare sector!

Frequently Asked Questions (FAQs) for Marketing Events Senior Associate Role at athenahealth
What are the key responsibilities of a Marketing Events Senior Associate at athenahealth?

As a Marketing Events Senior Associate at athenahealth, you'll be responsible for planning and executing diverse events, including industry conferences and tradeshows. Your duties will include developing event strategies that align with marketing goals, managing budgets, sourcing and overseeing vendors, and ensuring seamless logistics. Furthermore, you will collaborate with cross-functional teams to meet event objectives and measure success using KPIs.

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What qualifications do I need to apply for the Marketing Events Senior Associate position at athenahealth?

To be considered for the Marketing Events Senior Associate position at athenahealth, candidates should have a Bachelor’s degree in marketing, hospitality management, or a related field, along with 4+ years of event management experience, preferably in the healthcare or technology sectors. Strong project management, organizational, and communication skills are essential, as well as proficiency in event management software and tools.

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Can the Marketing Events Senior Associate work remotely at athenahealth?

Yes, the Marketing Events Senior Associate role at athenahealth is a remote position based in NC, allowing for flexibility and a better work-life balance. The company recognizes the importance of collaboration while providing the option for remote work as needed.

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What tools and software are utilized for event management at athenahealth?

At athenahealth, the Marketing Events Senior Associate will need to be proficient in various event management software, including Cvent, Microsoft PowerPoint, Excel, SharePoint, Salesforce, and Monday.com. Familiarity with these tools will help in organizing and executing successful events effectively.

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What kind of events will the Marketing Events Senior Associate be involved in at athenahealth?

The Marketing Events Senior Associate at athenahealth will be heavily involved in planning and executing industry conferences, tradeshows, ancillary events, and experiential marketing activations. These events are pivotal in aligning with the company's marketing strategies and objectives, ensuring that athenahealth maintains its presence in the healthcare sector.

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Common Interview Questions for Marketing Events Senior Associate
How do you prioritize and manage multiple events simultaneously as a Marketing Events Senior Associate?

Effective prioritization involves evaluating the timelines and scopes of each event. Utilizing project management tools can help in tracking progress. It’s crucial to set clear milestones and communicate effectively with all stakeholders, allowing you to allocate resources efficiently and stay organized throughout the process.

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Can you give an example of a successful event you planned in your previous role?

When answering this question, reflect on a specific event you've managed successfully. Describe the event’s objectives, your strategies for execution, and the outcomes. Emphasize the metrics used to evaluate success, highlighting your role in delivering results and how you tackled any challenges that arose during the planning phase.

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What strategies do you use to stay updated on industry trends in event management?

I actively engage in industry webinars, subscribe to relevant trade publications, and participate in professional associations. Networking with fellow event planners and attending conferences can also provide valuable insights into emerging trends and best practices.

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How do you ensure that vendor contracts are negotiated effectively?

Effective negotiations involve clear communication regarding expectations and deliverables. Prior research on vendor capabilities helps in setting a baseline for discussions, and I always aim for win-win scenarios that foster long-term relationships while securing competitive pricing and services.

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What key performance indicators (KPIs) do you use to measure event success?

Common KPIs would include attendance numbers, participant feedback scores, engagement levels during the event, and post-event follow-up activities like lead generation. Evaluating these metrics not only informs future planning but validates the effectiveness of the strategies used.

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Describe your experience with cross-functional collaboration in event planning.

Collaboration is essential in event planning. I actively coordinate with departments like marketing, sales, and IT to gather insights and ensure all objectives align. Effective communication tools help facilitate ongoing dialogues, ensuring that we are all working toward a common goal.

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How do you handle last-minute changes during an event?

Flexibility and quick thinking are key. I assess the situation calmly, communicate with my team to devise a solution, and implement changes while ensuring minimal disruption. Having contingency plans in place can help smooth over unpredictable scenarios.

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What techniques do you use to engage attendees before and during an event?

Pre-event engagement can include targeted emails, teasers on social media, and interactive content to build excitement. During the event, tools like live polls and Q&A sessions can keep attendees involved and foster a vibrant atmosphere.

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What role does post-event analysis play in your planning process?

Post-event analysis is crucial for understanding what worked and what didn't. By collecting feedback through surveys and assessing KPIs, I can identify strengths and areas for improvement, which informs my planning strategy for future events.

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How do you ensure compliance with industry regulations during event planning?

Staying informed of industry regulations is vital. I make it a priority to review compliance requirements related to event management, including any legal aspects or industry standards, and coordinate with legal and compliance teams to ensure all events align with necessary guidelines.

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It’s our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. With a thoughtful balance of humanity and technology, we’re able to uncover meaningful healthcare insights that can help cre...

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Full-time, remote
DATE POSTED
April 3, 2025

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