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Marketing Strategist

Cuningham is seeking a skilled Marketing Strategist to lead the development and execution of comprehensive marketing strategies that support our growth goals and strategic priorities. In this role, you’ll oversee the entire marketing journey—from awareness to engagement and client selection—ensuring all efforts are cohesive and impactful. You’ll lead the creation of an annual marketing plan and asset strategy, collaborate closely with Business Development and Communications teams, and leverage data to position Cuningham as a competitive force in the architecture and design industry. If you’re a proactive strategist with a passion for innovation and data-driven marketing, we invite you to help shape Cuningham’s market presence.


What you will do:
  • Lead development and execution of Cuningham’s annual marketing plan inclusive of the marketing budget.
  • Lead the development and execution of Cuningham’s marketing asset strategy and asset management platform ensuring that marketing positioning and pursuit materials are compelling content, provide accurate data, and aligned with brand standards.
  • Collaborate with Business Development Strategists, Communications team and studio leadership to address the needs and interests of Cuningham's target audiences.
  • Leverage all marketing assets (graphics, written, etc.), developing new content as needed to position Cuningham competitively in all relevant markets.
  • Lead development and execution of Marketing’s data capture and management strategy.
  • Lead digital content development and deployment strategies in support of Cuningham’s visibility priorities in coordination with end-to-end marketing platforms.
  • Identify potential market lags and recommend strategies to pivot to meet changing demands. 
  • Responsible for the management and improvement of processes and tools that facilitate marketing workflows.
  • Research, develop and manage an AI integration strategy for facilitating the production and management of marketing positioning and pursuit materials.
  • Maintain awareness of current trends and developments in marketing practices and the A+D industry.
  • Manage and promote the implementation of new approaches, policies, and procedures to effect continual improvements in the efficiency of Marketing’s processes, tools and services.
  • Manage the day-to-day operations of the marketing team.
  • Support recruiting process.
  • Adopt and proficiently use: MS Office, Deltek Vantagepoint, Open Asset, Adobe Creative Suite, Bluebeam, Ceros, Miro, Flowcode, Hub Spot (or other)


What we look for:
  • 10+ years of professional marketing experience with 4 + years of that being Architecture, Engineering and Construction (AEC) experience.  
  • Bachelor’s degree in marketing, communications or related field, or commensurate experience.
  • Proficiency with MS Office, Adobe Creative Suite required.
  • Proficiency with Bluebeam, Deltek Vantagepoint (CRM), preferred.
  • Coaches managers and leaders on how to effectively communicate feedback clearly and with empathy.
  • Ensures that the time available for collaboration adds significant client value, project progress and overall business results.


$95,000 - $125,000 a year
Compensation provided is based on our national range which varies by work location and may also depend on accreditation, experience and responsibilities.  Our talent management team can share more about the specific salary range for your location during the hiring process.
Compensation range updated 1/24/2025.
Benefits: Cuningham offers a variety of benefits to employees including; health insurance, dental insurance, vision insurance, an employee wellness program, life and disability insurance, 401k retirement savings plan, paid holidays, and paid time off.

Why Cuningham?


Together, we create enduring experiences for a healthy world.

 

Whether we are celebrating at a Spirit hour, nurturing an equitable and just work environment, or delivering regenerative design solutions to restore natural and human systems, each exchange is an opportunity to create a better future and support the health of our talent and communities. Our values are simple and impact every aspect of our practice:

 

Celebrate curiosity.

Design the future.

Restore the earth.

Take care of each other.

Have fun.

 

What can we create together?


_______________________________________________ 


Cuningham is an Equal Opportunity/Affirmative Action Employer and values the strength diversity brings to the workplace when combined with equity and justice. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status.

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CEO of Cuningham
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Jacqueline Dompe
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Average salary estimate

$110000 / YEARLY (est.)
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$95000K
$125000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Strategist, Cuningham

Cuningham is on the lookout for a talented Marketing Strategist to take charge of crafting and implementing innovative marketing strategies that align with our ambitious growth objectives. In this pivotal role, you’ll oversee everything from raising awareness to engaging clients, ensuring our marketing efforts are both cohesive and impactful. You’ll spearhead the creation of an annual marketing plan while managing marketing assets that bring our brand to life. Collaboration is key, as you'll partner closely with our Business Development and Communications teams to meet the needs of Cuningham's target audiences effectively. If you have a knack for leveraging data and a passion for creative marketing, this role offers an exciting opportunity to make a significant impact on Cuningham's market presence. You’ll also drive digital content development strategies, oversee the daily operations of the marketing team, and help us adapt our marketing approaches in response to industry trends. Join us and be a part of a forward-thinking team dedicated to design and architecture excellence!

Frequently Asked Questions (FAQs) for Marketing Strategist Role at Cuningham
What are the responsibilities of a Marketing Strategist at Cuningham?

As a Marketing Strategist at Cuningham, you'll take the lead in developing and executing the annual marketing plan, managing marketing assets, and collaborating with Business Development and Communications teams. Your role involves leveraging data to inform strategies, creating engaging content, and identifying market opportunities to enhance our competitive position in the architecture and design industry.

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What qualifications are needed for the Marketing Strategist position at Cuningham?

To qualify for the Marketing Strategist position at Cuningham, you should have over 10 years of professional marketing experience, with at least 4 years in the Architecture, Engineering, and Construction (AEC) sector. A Bachelor's degree in marketing, communications, or a related field is required, along with proficiency in tools like MS Office and Adobe Creative Suite. Experience with CRM platforms like Deltek Vantagepoint is preferred.

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How does the Marketing Strategist contribute to Cuningham's growth?

The Marketing Strategist plays a crucial role in Cuningham's growth by developing comprehensive marketing initiatives that drive brand awareness and client engagement. By using data-driven insights and collaborative strategies, you will help position Cuningham as a leader in the architecture and design industry, ultimately contributing to the organization's success.

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What tools does a Marketing Strategist at Cuningham need to be proficient in?

The role of Marketing Strategist at Cuningham requires proficiency in MS Office, Adobe Creative Suite, and familiarity with platforms like Bluebeam and Deltek Vantagepoint. These tools aid in managing marketing workflows effectively, ensuring the delivery of high-quality and compelling marketing materials.

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What benefits does Cuningham offer to Marketing Strategists?

Cuningham offers a robust benefits package for Marketing Strategists, which includes health, dental, and vision insurance, an employee wellness program, life and disability insurance, a 401k retirement savings plan, as well as paid holidays and vacation time. This comprehensive approach enhances employee well-being and supports a balanced work-life experience.

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Common Interview Questions for Marketing Strategist
Can you describe your experience with marketing strategies in the AEC industry?

During your response, detail specific campaigns you've developed and executed in the AEC sector, highlighting how they supported company goals. Discuss challenges faced and how you used data to inform decisions, demonstrating your strategic thinking and industry knowledge.

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How do you prioritize tasks when developing a marketing plan?

Explain your methodology for assessing project importance, which might include factors like deadlines, resource availability, and potential impact on business goals. Discuss tools or frameworks you use to keep track of timelines and ensure focus on high-priority tasks.

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What role does data play in your marketing strategy development?

Talk about your experience using analytics to shape marketing strategies. Share specific examples of data sources you've relied upon, how you interpreted this data, and the resulting impact on your campaigns or marketing decisions.

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How would you work with cross-functional teams to achieve marketing goals?

Describe your approach to collaboration, including any processes you set in place to ensure alignment among different teams. Highlight communication methods and tools you've utilized to maintain consistency and engagement across teams.

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What marketing tools are you most familiar with and how have you used them?

List the marketing tools you have worked with, providing examples of tasks you accomplished using these tools, like content creation, data analytics, or project management. This showcases your expertise and your ability to leverage technology in marketing.

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How do you stay current with marketing trends in the architecture and design industry?

Share specific resources such as industry publications, blogs, webinars, and events that you follow or attend. Discuss how you apply new trends and insights into your marketing strategies to remain competitive.

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Can you give an example of a successful marketing campaign you led?

Describe a campaign that achieved its goals, outlining your role in its creation, execution, and management. Share measurable results, the creative process, and lessons learned that you might apply to future campaigns.

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How would you handle feedback from team members or leadership?

Discuss your approach to receiving and integrating feedback, emphasizing the importance of communication and the value of different perspectives. Share an example where constructive criticism led to improved outcomes.

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What creative approaches have you taken in past marketing roles?

Reflect on unique or innovative strategies you've employed in your previous roles. Discuss how these approaches differentiated your campaigns and led to increased engagement or conversions.

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Why do you want to work as a Marketing Strategist for Cuningham?

Articulate a genuine interest in Cuningham's mission and values. Discuss how your skills align with the company's goals and how you envision contributing to its success, fostering engaging experiences in the architecture and design sector.

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Together, we create enduring experiences for a healthy world.

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Full-time, remote
DATE POSTED
April 21, 2025

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