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ECM Marketing TAP Partnerships

Job Description

Purpose of the role

To establish and nurture profitable partnerships that contribute to the bank's growth and strategic objectives, by acting as liaison between the bank and its external partners, working to create mutually beneficial collaborations. 

Accountabilities

  • Execution of market research activities to identify potential partners whose offerings and target markets meet the established criteria for selection, considers industry, experience and service quality, and ensuring that they contribute to the bank's strategic objectives through the alignment of partnership initiatives.
  • Assessment of the financial stability, reputation, and technological capabilities of potential partners to ensure they meet the bank's criteria for collaboration.
  • Collaboration with legal teams to support the development and negotiation process of agreements which clearly define the scope of collaboration, revenue sharing models, service levels, risk allocation and responsibility for each party.
  • Collaboration with internal teams and partnering teams to support the smooth integration of products and services, and the development of joint marketing/sales campaigns to enhance customer reach and experience across both organisations.
  • Evaluation of key performance indicators to measure the success of the partnership, identify areas for improvement, and make adjustments as needed.
  • Relationship management of their counterparts at partner organisations, fostering trust and open dialogue to address any issues or concerns promptly.
  • Internal consultations, sharing their market insights and industry knowledge with relevant departments within the bank.

Assistant Vice President Expectations

  • To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
  • Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
  • OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
  • Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
  • Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
  • Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
  • Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
  • Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Step into the role of ECM Marketing TAP Partnership at Barclays, where you will utilize your partner facing experience to drive marketing strategy and flawless execution of marketing campaigns within our US Consumer Bank.

To be successful as an ECM Marketing TAP Partnership , you should have experience with:

  • Existing Customer Marketing for co-brand business

  • Executing marketing strategies and campaign management

  • Relationship management

Some other highly valued skills may include:

  • Time management

  • Ability to be adaptable and be a go-getter on projects

  • Ample attention to detail and communicate with partners

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be located in Wilmington, DE

Average salary estimate

$85000 / YEARLY (est.)
min
max
$70000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About ECM Marketing TAP Partnerships, Barclays

Welcome to Barclays, where we're searching for an ECM Marketing TAP Partnerships expert to join our vibrant team at the Dryrock Building in Wilmington! In this exciting role, you'll become the bridge that connects us with promising external partners, playing a crucial part in our growth and strategic vision. Your keen ability to identify potential partner organizations that align with our business goals will be pivotal. You'll dive deep into market research, assessing not only the offerings and target markets of potential partners but also their financial stability and technological prowess. Your collaborative spirit will shine as you work closely with our legal teams to draft and negotiate agreements that clearly define collaboration parameters. Together with internal stakeholders, you'll drive joint marketing campaigns designed to enhance customer outreach across both our organizations. Success in this role means constantly evaluating key performance indicators to ensure our partnerships are thriving, and you're adept at fostering strong relationships with your counterparts. You'll also share your industry insights internally, influencing decision-making and strategizing for operational effectiveness. If you consider yourself an adaptable, detail-oriented go-getter with a knack for relationship management, we want to hear from you! This is an opportunity to truly shine in your career while enjoying a flourishing work environment at Barclays.

Frequently Asked Questions (FAQs) for ECM Marketing TAP Partnerships Role at Barclays
What are the main responsibilities of the ECM Marketing TAP Partnerships role at Barclays?

The ECM Marketing TAP Partnerships role at Barclays involves establishing and nurturing profitable partnerships to drive growth. Key responsibilities include executing market research to identify suitable partners, assessing their financial stability and reputation, negotiating agreements, collaborating with internal teams on joint marketing initiatives, and evaluating partnership success through key performance indicators.

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What qualifications do I need to apply for the ECM Marketing TAP Partnerships position at Barclays?

To apply for the ECM Marketing TAP Partnerships position at Barclays, candidates should possess experience in relationship management and executing marketing strategies. A strong background in co-brand marketing, campaign management, and excellent time management skills are highly valued. Additionally, a capacity for adaptability and attention to detail is essential for success in this role.

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How does Barclays support the development of its ECM Marketing TAP Partnerships employees?

Barclays is committed to the professional growth of its ECM Marketing TAP Partnerships employees through continuous learning opportunities. The role encourages collaboration and mentorship, enabling team members to operate effectively and contribute to industry insights. Employees also have the chance to influence policy development, ensuring a supportive environment for all.

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What skills are critical for success in the ECM Marketing TAP Partnerships role at Barclays?

Success in the ECM Marketing TAP Partnerships role at Barclays relies on key skills such as strategic thinking, business acumen, relationship management, and adaptability. Experience in navigating risk and controls, along with strong communication skills to convey complex information, are also critical for fostering effective partnerships.

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How does the ECM Marketing TAP Partnerships position align with Barclays' values?

The ECM Marketing TAP Partnerships position at Barclays embodies the organization's core values of Respect, Integrity, Service, Excellence, and Stewardship. Employees are expected to empower others, challenge the status quo, and drive innovation, all while maintaining a culture of collaboration and excellence in achieving organizational goals.

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Common Interview Questions for ECM Marketing TAP Partnerships
Can you describe your experience with executing marketing strategies in a partnership environment?

In answering this question, focus on specific examples of past campaigns that you have managed. Highlight your ability to identify target audiences, develop creative solutions, and measure campaign effectiveness, showcasing your adaptability and strategic thinking.

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How do you assess the potential success of a partnership?

When discussing partnership assessments, emphasize your analytical skills. Share your experience with evaluating key performance indicators, financial stability, and reputation of potential partners, underlining your methodical approach to making informed decisions.

Join Rise to see the full answer
What methods do you use to negotiate partnership agreements?

For this question, detail your negotiation techniques. Mention your collaboration with legal teams, how you define the scope of collaboration, and your approach to aligning expectations with partners, ensuring clarity on responsibilities and revenue models.

Join Rise to see the full answer
Describe a time you had to manage a conflict with a partner organization.

Use the STAR method to address this question: outline the Situation, Task, Action, and Result. Focus on your communication and problem-solving skills, explaining how you fostered open dialogue to resolve issues effectively.

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How do you keep abreast of industry trends relevant to your partnerships?

In your response, discuss your methods for staying informed, such as following industry publications, participating in networking events, or engaging with thought leaders. This showcases your commitment to continuous learning and relevance in your role.

Join Rise to see the full answer
What are your strategies for maintaining strong relationships with partners?

Share strategies that include regular communication, understanding partner needs, and being proactive in addressing concerns. Highlight examples of how these strategies have led to successful collaborations in your past experience.

Join Rise to see the full answer
How do you evaluate the success of a marketing partnership?

Discuss the importance of setting measurable KPIs at the outset and reviewing those regularly post-implementation. Specific metrics could include sales growth, customer engagement levels, and return on investment, showcasing your analytical mindset.

Join Rise to see the full answer
What challenges have you faced in marketing partnerships, and how did you overcome them?

Reflect on challenges such as aligning objectives between partners or adapting to market changes. Detail your approach to overcoming these challenges, emphasizing collaboration and innovative problem-solving.

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What role do you believe marketing plays in establishing partnerships?

Explain the pivotal role marketing plays in creating partnership visibility, aligning messaging, and enhancing customer experiences. Discuss how effective marketing can lead to increased interest and commitment from potential partners.

Join Rise to see the full answer
Why do you want to work in the ECM Marketing TAP Partnerships role at Barclays?

Share your enthusiasm for community impact, commitment to excellence, and the desire to contribute to Barclays' strategic growth. Mention how the role aligns with your professional goals and values, highlighting a genuine interest in both the bank and partnerships.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 27, 2025

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