User Acquisition Manager (RnD)

The User Acquisition Manager at Joyteractive takes full ownership of the user acquisition process, managing campaign launches, executing day-to-day operations, and assessing performance metrics. This role demands a data-driven approach to campaign analysis, collaboration with creative teams, and thorough audience research to ensure successful advertising strategies.

To apply for the User Acquisition Manager position at Joyteractive, candidates should have at least 2 years of experience in user acquisition for mobile games. A comprehensive understanding of Meta Ads, familiarity with performance indicators, exceptional research abilities, and strong data-driven analytical skills are also essential.

Collaboration is integral to the User Acquisition Manager position at Joyteractive. You will periodically engage with Creative Producers and Game Designers to generate innovative concepts for campaigns. This teamwork ensures that marketing strategies align with game development and resonate with our target audiences.

Joyteractive prides itself on fostering a positive and innovative work culture. As a User Acquisition Manager, you will be part of a dynamic team that values collaboration, data-driven decision making, and creativity. We encourage continuous learning and provide an individual budget for training and growth to help you develop professionally.

Joyteractive offers a range of benefits to its User Acquisition Managers, including 18 business days of compensated leave, paid personal days, a flexible public holidays policy, and comprehensive sick leave compensation. Additionally, you'll receive a budget for training, payment for equipment wear and tear, and the ability to work remotely.

When answering this question, focus on specific roles where you managed user acquisition campaigns. Highlight the techniques you employed, your success metrics, and how your strategies contributed to overall growth. It’s also beneficial to mention any data-driven decisions you made.

Discuss your methods for identifying target audiences, such as analyzing demographics, interests, and behaviors. Explain how you use this information to inform your marketing strategies and how you track the performance of different audience segments.

Be specific about the tools you’re familiar with, such as Google Analytics, Meta Ads, or other performance tracking software. Describe how you utilize these tools to understand campaign performance, draw insights, and adjust strategies accordingly.

Share a specific campaign, detailing your objectives, strategies employed, and the results achieved. Discuss the key metrics you tracked and what you learned from the experience to enhance future campaigns.

Mention any blogs, forums, or industry conferences you follow. Discuss how you apply new trends or techniques to your work and emphasize the importance of continuous learning in this fast-paced environment.

Explain your view on data-driven marketing and how it influences your campaigns. Provide examples of how data analysis has led to successful decisions in your previous projects.

Talk about the importance of teamwork and share any processes you follow to align marketing strategies with creative output. Mention how you incorporate feedback into campaign development.

Discuss your time management skills and give an example of how you prioritize tasks. Share any tools or techniques you use to ensure campaigns are delivered on time without sacrificing quality.

Describe your approach to developing user personas and tailoring campaigns to enhance engagement. Discuss any creative ideas you have for increasing user retention based on your experiences.

Explain your analytical approach to identifying issues in campaigns. Share how you would gather insights, make necessary adjustments, and implement changes based on previous learnings to improve performance.