Paid Media Associate

Employment Type Full Time 

Location NYC or SF

Job Description: 

It’s rare that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto. Over just the last few years, crypto has evolved from an embryonic $50B market to a growing $3T+ juggernaut. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years. 

This is an exciting moment for Bitwise as a firm. For seven years, we have established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, staking solutions, and hedge fund strategies. This year, we crossed $12B in client assets and are growing quickly. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. We are known for providing unparalleled client support through expert research and commentary, a nationwide client team of crypto specialists, and deep access to the crypto ecosystem. 

Currently, Bitwise is a close-knit team of 100+ professionals. Think of us as a mix of an asset manager and a tech start-up. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Growth Marketing and will play a key role in the planning and execution of Bitwise’s paid media activations. There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way.

• Support the planning, creation, execution, management, and optimization of all Bitwise’s advertising campaigns. 
• Identify insights and hypotheses, and be a thought partner on strategy, tactics and the overall advertising plan.
• Assist with managing the Media Agency and Creative Agency. 
• Support all creative processes, including assisting in creation of assets and handing-off in-spec assets to Media Agency/ Publishers. 
• Assist in evaluating new advertising and test and learn opportunities, writing POVs. 
• Support reporting and analytics, focusing on identifying key insights/ takeaways and optimization recommendations based on campaign performance. 
• Support finance and billing management across agencies and publishers. 
• Be a team player, ready to roll up your sleeves and help wherever you can. 

• You have a bachelor’s degree or equivalent. 
• You have 1.5-2+ years of media planning and buying experience at either a media agency or in-house. Financial Services or Crypto experience is a plus.
• You have knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Programmatic, Video, Content, Display), Print and TV/OTT, OOH, Audio.
• You understand the creative process and how to get creative assets live, including trafficking, specs, and creation of assets across channels. 
• You are adept in key tools including Google Analytics, DoubleClick/DFA, Excel, PPT, etc. 
• You have strong written and verbal/presentation skills. 
• You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time.
• You are team-centric and care deeply about your relationships with the team. 
• Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious, and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others.
• You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve.
• You’re up for joining a small, fast-growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto. 

• Compensation: $65K-$85K salary + equity 
• Equity compensation as a component of all offers
• Health insurance, including dental and vision plans
• Health, Dependent Care and Commuter Flexible Spending Accounts
• Paid Parental Leave
• Life insurance; short- and long-term disability plans
• Company-funded 401(k) plan, no matching required 
• Unlimited PTO
• 10 paid company-wide holidays
• Office spaces in San Francisco and New York
• Meals and snacks provided in office
• Paid company cell phone
• Bitwise “Buddy” Program (30-day new-hire success program)
• Annual birthday and anniversary gifts
• Company-wide events including annual holiday party
• Internal Women of Bitwise (WOB) group with fun events 

Bitwise is an equal opportunity employer. We are committed to building a team of people with a variety of backgrounds, perspectives, and skills. It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.