Senior Online Marketing Manager - job 1 of 2

As a Senior Online Marketing Manager at Blink Health, your key responsibilities include developing and implementing an online marketing strategy that enhances patient outcomes, executing multi-channel CRM campaigns to improve patient acquisition, and monitoring campaign performance. You will also manage customer segmentation and targeting strategies, ensuring optimal campaign performance while owning and evolving Blink’s marketing attribution strategy to accurately value each channel.

To qualify for the Senior Online Marketing Manager role at Blink Health, candidates must possess a bachelor's degree or equivalent in Marketing, Statistics, Computer Science, or a related field, along with five years of experience in online marketing or similar roles. Experience with marketing analytics tools such as SQL and Tableau, and executing CRM campaigns across channels like email and SMS are also essential.

A Senior Online Marketing Manager at Blink Health should have a solid foundation in online marketing, particularly in lifecycle marketing and customer segmentation. Proficiency in marketing analytics tools like SQL and Tableau, as well as experience with platforms like Braze and Google AdWords, is crucial. Additionally, strong skills in developing ad copy, HTML, and rich media are important for success in this role.

The role of Senior Online Marketing Manager directly impacts patient outcomes at Blink Health by creating and executing marketing strategies that promote better access to critical medications. Through well-structured CRM campaigns and targeted messaging, you can enhance patient adherence and ensure they receive the support they need when accessing their prescriptions, ultimately improving their health outcomes.

The Senior Online Marketing Manager position at Blink Health offers a competitive salary of $160,000 per year. This role represents a valuable opportunity not only to contribute to a fast-growing healthcare technology company but also to be rewarded with a substantial compensation package.

When discussing your experience, focus on specific CRM campaigns you've executed, detailing the channels used, the strategies implemented, and the outcomes. Highlight your ability to analyze campaign performance metrics and adjustments made based on data insights.

To ensure the success of an online marketing campaign, I prioritize thorough planning and clear objectives. I closely monitor key metrics and employ A/B testing to optimize performance. Sharing insights actively with the team helps in creating a collaborative approach to enhancing the campaign.

I have extensive experience using SQL and Tableau for data analysis in online marketing. I utilize these tools to track campaign performance, interpret data trends, and make informed decisions that optimize future campaigns. I aim for a data-driven approach to ensure effectiveness.

My approach to customer segmentation involves identifying key demographics and behaviors that influence purchasing decisions. By leveraging data analytics, I create targeted marketing messages that resonate with specific segments, enhancing engagement and conversion rates.

I regularly read industry blogs, participate in webinars, and engage with online communities to stay informed about the latest trends. Networking with professionals also allows me to exchange insights and strategies that enhance my knowledge and practices.

I measure success through a combination of quantitative metrics, such as conversion rates and ROI, and qualitative feedback from patients. Analyzing these insights allows me to gauge the effectiveness of my strategies and make necessary adjustments.

In my previous position, I executed an email marketing campaign where I A/B tested subject lines and content format. The results revealed significant differences in open rates, which informed the approach of future campaigns, showcasing the value of experimentation.

I believe creativity and data analysis are complementary. I use data to guide creative decisions, ensuring that my innovative ideas are grounded in insights. This balance enables me to produce effective campaigns that resonate with audiences while achieving business goals.

One notable challenge I faced was low engagement in a campaign. I addressed this by conducting a thorough review of audience data, implementing a refreshed segmentation approach, and developing more personalized content, which significantly improved engagement rates.

I am drawn to Blink Health's mission to enhance people's lives through accessible healthcare solutions. I admire the company's innovative approach to the industry and would love the opportunity to contribute my expertise to a dynamic team dedicated to making a meaningful impact.