Field & Events Manager

As a Field & Events Manager at Bloomerang, your key responsibilities include developing and implementing event strategies in collaboration with marketing and sales teams, coordinating all logistical aspects of events such as trade shows and seminars, managing event budgets, and conducting performance analysis post-event. You'll also support lead generation efforts, travel for on-site event assistance, and utilize project management tools to ensure everything runs smoothly.

To apply for the Field & Events Manager position at Bloomerang, you should have 3-5 years of event marketing experience, ideally within a B2B SaaS company. A data-driven mindset, strong analytical skills, and proficiency with tools such as Salesforce and Marketo are also crucial. Excellent communication skills and the ability to manage multiple projects under tight deadlines are key attributes for a successful candidate.

While nonprofit experience is considered a nice-to-have for the Field & Events Manager role at Bloomerang, it is not required. Instead, the company is looking for candidates with solid event marketing expertise within the B2B SaaS space, as well as strong organizational skills and a passion for creating impactful events that help nonprofits thrive.

Bloomerang offers a competitive benefits package for its Field & Events Manager role, including generous health, vision, and dental insurance options, a robust PTO package with paid volunteer days, 401k matching, and remote work flexibility. The company also provides all necessary equipment to help employees succeed in their roles.

At Bloomerang, the success of events coordinated by the Field & Events Manager is measured through tracking key performance metrics using tools like Salesforce and Marketo. Regular reports on event performance, feedback collection from attendees, and a focus on analyzing Return on Investment (ROI) allow for continuous improvement and alignment with lead generation goals.

In responding to this question, highlight specific events you've planned, focusing on the scope, scale, and impact they had. Discuss your role in the creative, logistical, and budgeting aspects, and emphasize your ability to manage multiple events simultaneously while delivering successful outcomes.

Explain your organizational strategies, such as using project management tools, creating checklists, and maintaining open communication with your team. Share an example where you successfully managed overlapping events, showing your time management skills and adaptability.

Talk about your experience with marketing automation platforms like Marketo and CRM systems such as Salesforce. Provide specific examples of how you've utilized these tools to enhance event planning, attendee engagement, and post-event analysis.

Discuss the importance of data collection and analysis in evaluating event success. Mention key metrics to consider, such as attendee feedback, lead generation numbers, and overall ROI. Highlight how you apply these insights to improve future events.

Share your proactive planning approach, such as conducting detailed checks on venue logistics, catering, technology needs, and materials procurement. Discuss the importance of contingency planning to address potential issues that could arise.

Highlight your communication strategies, such as regular pre-event briefings, assigning clear roles, and using collaborative tools like Asana or Notion. Stress the importance of teamwork and adaptability during the hectic nature of event days.

Prepare a narrative about a challenging event scenario, detailing the specific obstacles you faced, how you analyzed the situation, and the strategies you implemented to resolve issues and still deliver a successful event.

Share creative strategies you've employed, such as interactive elements, personalized engagement techniques, or unique session formats. Focus on how these innovations drove attendee satisfaction and engagement.

Talk about your openness to constructive feedback, illustrating how you actively seek it out post-event to facilitate improvements. Describe a situation where you embraced criticism and made necessary changes for future events.

Express your enthusiasm for Bloomerang’s mission in supporting nonprofits and your alignment with its core values of Simplify, Care, and Act. Discuss how you see your skills in event planning contributing to the company’s goals and making a meaningful impact on the nonprofit sector.