Head of Marketing - Spain

For the Head of Marketing role at Booksy, candidates should have extensive experience leading marketing teams within multi-national startup or scale-up companies, ideally in tech or SaaS sectors. A strong track record in marketing strategy, brand development, and growth is crucial. Additionally, a deep understanding of the Spanish market, consumer behavior, and cultural nuances is necessary for success in adapting global strategies locally. Fluency in both Spanish and English is also required.

As the Head of Marketing at Booksy, your primary responsibilities will include leading a team to create and execute a local marketing strategy tailored to the Spanish market. You'll be involved in driving local growth through innovative marketing campaigns, analyzing marketing performance data to make informed decisions, and facilitating collaboration among cross-functional teams. Moreover, mentoring your team and sharing best practices within the organization is essential for fostering a culture of success.

At Booksy, employees in the Head of Marketing role enjoy numerous support and development benefits. You'll have the option for remote working, private medical and dental insurance, and access to wellness platforms with discounts on various services. Besides, Booksy provides flexible remuneration options, an additional day off for your birthday, and psychological support to ensure your mental well-being, all contributing to a balanced and fulfilling work environment.

Essential skills for the Head of Marketing position at Booksy include a strong grasp of digital marketing channels, such as social media, paid media, and content marketing. Additionally, proficiency in data analysis for optimizing marketing performance, interpersonal skills for collaboration with leadership, and a creative mindset for testing new ideas and growth strategies are crucial. Being proactive and adaptable in a rapidly changing environment is also key to thriving in this role.

Working at Booksy as the Head of Marketing is exciting due to the dynamic and innovative culture that encourages creative problem-solving. You'll be part of a mission-driven global team focused on empowering entrepreneurs while working in a supportive environment that values diversity and inclusion. The opportunity to influence local growth and strategy, along with the flexibility offered in work location and employee benefits, helps create an engaging and fulfilling career path.

When answering this question, share specific examples of successful marketing campaigns you’ve led. Focus on how these campaigns were designed, executed, and measured. Make sure to highlight any metrics that demonstrate growth and success, while emphasizing your role in leading the team and how it relates to Booksy's goals.

In your response, emphasize your understanding of the cultural nuances and consumer behavior in Spain. Talk about case studies or past experiences where you've successfully localized strategies, making sure to include insights into how you would research and implement adaptations for Booksy's marketing efforts.

Use the STAR method (Situation, Task, Action, Result) to outline a specific challenge. Discuss the context, what actions you took to tackle the problem, and the positive outcome that resulted from your efforts. This will demonstrate your problem-solving abilities relevant to Booksy’s fast-paced environment.

Discuss your approach to fostering collaboration among marketing teams and cross-functional partners. Highlight any particular tools or techniques you use for communication and project management, as well as examples of successful collaborations that produced impactful results.

Identify the digital marketing channels you believe are essential for local strategies, such as social media, email marketing, SEO, and content marketing. Support your answer with data or case studies illustrating the success you’ve had using these channels in previous roles, particularly in a Spanish context.

Explain your experience with various analytics tools and methodologies. Focus on your approach to using data to drive decision-making and optimization of marketing strategies, providing specific examples of how data analysis has influenced your campaigns' success.

Offer clear, actionable strategies that indicate your understanding of startup growth dynamics, such as leveraging partnerships, improving customer engagement, or innovative growth hacks. Share any previous experiences where you have successfully driven growth in a similar environment.

Discuss your commitment to continuous learning through various channels like industry blogs, webinars, networking, and workshops. Share examples of how you’ve applied new knowledge or trends to your previous marketing initiatives effectively.

Elaborate on the importance of understanding local consumer behavior and cultural nuances. Discuss strategies for building brand loyalty and community engagement within the Spanish market, using any relevant previous experiences that showcase your insights.

Introduce key performance indicators (KPIs) you consider essential for measuring success, such as customer acquisition costs, conversion rates, and return on investment. Clarify how you would analyze these metrics in the context of Booksy’s objectives and customer base.