Global Touchpoint Owner SEO & SEA Global Tools - job 1 of 2

As Global Touchpoint Owner for SEO & SEA, you will be responsible for developing and implementing a global search strategy to drive organic and paid search performance for Bosch Professional Power Tools. You will oversee SEO and SEA activities, ensuring optimal visibility, traffic acquisition, and conversion growth across international markets.

Your role is at the intersection of data-driven marketing, technical optimization, and strategic brand alignment—collaborating with internal stakeholders, agencies, and global teams to maximize search efficiency and enhance the user experience.

Your Key Responsibilities:

1. SEO & SEA Strategy & Execution

• Develop and execute comprehensive SEO and SEA strategies to optimize visibility and user engagement across international markets.
• Manage global paid search (SEA) campaigns, including media planning, budget allocation, and performance tracking.
• Lead technical SEO initiatives, such as site speed optimization, structured data implementation, and mobile usability improvements.
• Implement AI-driven content strategies to enhance organic search performance and align with user intent.
• Conduct keyword research, A/B testing, and performance audits to drive continuous improvements.

2. Data-Driven Optimization & Reporting

• Own the search marketing performance, managing a traffic acquisition channel responsible for ~3.8 million organic visits and ~1.9 million paid visits annually.
• Set and monitor key KPIs, analyzing user behavior to identify trends and new opportunities.
• Utilize tools like Google Analytics 4, Google Search Console, SEMrush, and Looker Studio to derive insights and optimize campaign effectiveness.

3. Stakeholder Collaboration & Cross-Functional Alignment

• Act as the main point of contact for SEO & SEA, ensuring strategic alignment with global marketing, e-commerce, and content teams.
• Work closely with regional stakeholders and external agencies to drive best practices and campaign efficiency.
• Support D2C and e-commerce teams in optimizing conversion paths and enhancing user experience across multiple digital touchpoints.

Qualifications & Skills

• Proven expertise in SEO and SEA management, with a strong track record in international search marketing.
• Deep understanding of SEO architecture, content strategy, technical optimizations, and paid search mechanics.
• Experience with AI-powered content generation and marketing automation is a plus.
• Strong analytical and data-driven decision-making skills, with proficiency in Google Analytics 4, Search Console, SEMrush, and Looker Studio.
• Basic knowledge of HTML, CSS, and JavaScript for technical SEO improvements.
• Ability to manage complex cross-functional projects and global stakeholder networks.
• Self-motivated, structured, and solution-oriented mindset with a passion for digital marketing.
• Fluent in English; additional languages are a plus.

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch?

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.