Email Marketing Specialist - Canada

As an Email Marketing Specialist at Brafton, you will be responsible for a range of tasks focused on email marketing excellence. Your main duties will include determining target audiences for campaigns, providing strategic guidance to clients, setting up and deploying email campaigns, and creating captivating email content. You'll also engage in list segmentation, automate email sequences, and report on the performance of campaigns. Collaborating with team members to ensure high-quality results while managing multiple projects is key to your success in this role.

To excel as an Email Marketing Specialist at Brafton, a Bachelor’s degree is preferred, along with 1-2 years of relevant experience in email marketing or a similar field. Strong written and verbal communication skills are essential, as is a solid understanding of various email marketing platforms such as Hubspot, Pardot, and Mailchimp. While certifications like Pardot Specialist or Hubspot Academy Certification are advantageous, a genuine passion for email marketing and a willingness to learn are equally important.

Brafton fosters an environment of continuous learning and development for its Email Marketing Specialists. The role encourages collaboration with senior colleagues, where you can gain insights into industry trends and best practices. You'll also have the opportunity to explore and develop new service offerings with the support of your managers. Regular feedback and mentorship are core components, ensuring you can refine your skills while staying at the forefront of email marketing innovations.

An Email Marketing Specialist at Brafton will work with a variety of email marketing tools and platforms, including Hubspot, Mailchimp, Pardot, and Salesforce Marketing Cloud, among others. Your technical knowledge of these platforms will be crucial as you create email templates, segment lists, and automate campaigns. Being adaptable and willing to learn new platforms as necessary will enhance your effectiveness in this role and keep you up-to-date with the latest industry technologies.

Brafton promotes a culture of collaboration, creativity, and autonomy for its Email Marketing Specialists. You will be part of a supportive team that values open communication and innovative thinking. The team works closely together while allowing you the independence to manage projects and deliver client expectations. If you're seeking an engaging environment that encourages professional growth and values quality deliverables, Brafton is the right place for you!

To determine the target audience for an email marketing campaign, I start by analyzing the client's previous campaigns and their engagement metrics. I consider demographics, past interactions, and preferences, which all provide valuable insights. Additionally, I utilize segmentation strategies based on customer behaviors and needs to craft tailored messages targeting specific audience segments effectively.

My approach to setting up an email marketing campaign begins with defining clear objectives and selecting the right audience segments. Then, I create engaging content while collaborating with the design team to develop visually appealing templates. After testing the emails for functionality and compatibility across platforms, I deploy the campaign while ensuring proper tracking mechanisms are in place for later analysis.

I have extensive experience with several email marketing platforms, including Hubspot, Mailchimp, and Pardot. I am comfortable building campaigns, analyzing reports, and creating automations using these tools. My hands-on experience has deepened my understanding of their features and functionalities, enabling me to leverage their strengths effectively to achieve marketing goals.

When measuring the success of an email campaign, I focus on key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. Additionally, I analyze engagement over time and compare these metrics against industry benchmarks to evaluate overall performance. This data not only indicates the campaign's effectiveness but also guides future strategies for continued improvement.

If a campaign is underperforming, I conduct a thorough analysis to identify potential issues. This might involve reviewing subject lines, content clarity, audience segmentation, or timing of send-outs. I’d A/B test different elements to optimize performance and make data-driven adjustments based on insights gained, ensuring that the campaign aligns better with the audience's interests and promotes higher engagement.

For email copywriting, I prioritize clarity and engagement by adopting a conversational tone that resonates with the target audience. I focus on compelling subject lines to capture attention and structure the content in digestible chunks with clear calls-to-action. Personalization and relevance are key, so I ensure messages address the audience's pain points while providing clear value propositions.

To stay updated with the latest trends in email marketing, I follow industry blogs, participate in webinars, and engage in online communities. Subscribing to newsletters from leading marketing organizations helps me gain insights into emerging strategies, tools, and best practices, ensuring that my skills and knowledge remain current.

During my previous role, I managed an email campaign that targeted reconnecting lapsed customers. By using a personalized approach and segmenting our audience based on previous purchases, we highlighted new product launches and exclusive discounts for them. The campaign resulted in a 30% increase in engagement and a considerable boost in conversions, proving the effectiveness of targeted messaging.

List segmentation is crucial in email marketing as it enables tailored messaging based on specific audience characteristics and behaviors. By segmenting my lists, I can target audiences with relevant content that meets their interests, resulting in higher open and engagement rates. Segmentation helps reduce unsubscribes and enhances overall campaign effectiveness by delivering the right message to the right people at the right time.

Collaboration is vital for successful email marketing campaigns. I actively engage with design teams for visually appealing templates and work with sales or customer support teams to gather insights into customer needs. Regular communication with colleagues ensures that everyone is aligned on goals and that we're leveraging each team’s strengths to create comprehensive and impactful campaigns.