AVP EMEA Central

The AVP EMEA Central at Braze is responsible for leading the Enterprise, Commercial, and SMB sales teams in the DACH and Eastern Europe region. This includes developing and executing customer acquisition strategies, managing sales forecasts and budgets, and collaborating with various cross-functional teams to achieve sales goals.

To be considered for the AVP EMEA Central position at Braze, candidates should have a minimum of 15 years of proven experience in SaaS sales, with at least 5 years in a management role leading sales teams. Expertise in the technology landscape of the DACH region is also crucial.

At Braze, the AVP of Sales collaborates closely with various teams, including Marketing, Customer Success, and Solutions Consulting, to ensure a unified approach to the market. This collaboration is key to executing the sales strategy effectively and achieving business objectives.

The work culture at Braze is characterized by approachability, kindness, and passion. The AVP EMEA Central will thrive in an environment that encourages high standards, teamwork, and work-life harmony, all essential for navigating the dynamic tech landscape.

As AVP EMEA Central at Braze, you will be a key driver for future expansion in the EMEA markets. The role offers ample opportunities for professional development, including career pathing, learning platforms, and exposure to various facets of a leading technology company.

When answering this question, highlight your leadership style and the successes you've achieved while managing sales teams, especially in a SaaS or tech environment. Use specific metrics to demonstrate how you exceeded sales goals and developed team members.

Discuss actionable strategies tailored specifically for enterprises in the DACH region. Focus on understanding local market dynamics, building relationships, and leveraging data-driven insights to approach potential clients effectively.

Share your approach to navigating complex negotiations. Mention the importance of understanding client needs, maintaining flexibility, and fostering a collaborative atmosphere to reach mutually beneficial outcomes.

Talk about the importance of resilience and adaptability in navigating challenges. Express your belief in fostering a strong team dynamic and building relationships internally and externally as essential qualities for an AVP.

Explain your methodology for developing accurate sales forecasts, incorporating market analysis, historical data, and collaboration with finance and other departments to ensure your forecasts align with business objectives.

Provide a specific example of a sales strategy you've executed in the past, detailing the steps taken, challenges faced, and the outcomes achieved to illustrate your strategic thinking and results-oriented approach.

Discuss the CRM tools, analytics platforms, and communication technologies that help streamline the sales process and manage customer relationships effectively. Highlight your comfort with adopting new technologies as they evolve.

Outline your approach to prioritization, such as assessing urgency, aligning tasks with strategic goals, and using clear communication with your team to ensure everyone is moving toward the same priorities.

Emphasize your track record in recruiting and nurturing talent. Discuss how you've identified high performers, facilitated training, and fostered a culture of continuous improvement and career growth among your sales team.

Share insights about your leadership philosophy, such as being collaborative and empowering your team while setting high expectations. Highlight how this style leads to increased performance and employee satisfaction.