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Brand Innovation Manager

The Brand Innovation Manager will be responsible for contributing to the creation of new products to strengthen and expand the CELSIUS brand’s success and deliver best-in-class new offerings to the category. This position will require an in-depth understanding of product development with a desire to dig into market trends, consumer insights, and category dynamics. The role will require both strategic thinking and executional excellence while managing multiple stakeholders and partners to drive growth for the brand.

This role will report to the Director, Brand Innovation and will provide you with an opportunity to work cross-functionally alongside a wide variety of departments within an accelerated growing brand while actively working on new-to-market projects start to finish, including monitoring progress and reporting on outcomes.

We promptly review all applications. Highly qualified candidates will be contacted for interviews. This is an in office, full time position at the CELSIUS HQ in Boca Raton, Florida.

RESPONSIBILITIES:

  • Active collaboration with the Brand Innovation Director to drive the business forward with out-of-the-box ideas, strong leadership of a cross-functional team and by challenging the status quo to get things done more efficiently.
  • Partner with Operations & Creative teams to manage product and packaging transitions, formulation improvements and updates.
  • Work directly with the QA team conducting new and existing product quality control flavor tastings.
  • Collaborate with the creative team and external creative agencies to assist in the creative development of innovation launch support assets across all owned channels – including social medial, website, trade, and E-commerce.
  • Day to Day management includes running and conducting market analysis to understand market trends and opportunities.
  • This position will require the ability to write up and validate flavor & packaging concepts for innovations.
  • Maintaining innovation trackers and other reporting tools to ensure all new product commercialization process’ deadlines are met facilitating flawless execution in market.
  • Managing recurrent cross-functional meetings to maintain open and up-to-date communication on all innovation projects. Documenting and following up on important actions and decisions from meetings.
  • Assist with preparation of necessary presentation materials for meetings.
  • Assist with the innovation team expenses by receiving, processing, verifying and reconciling invoices for vendors.
  • Bachelor’s degree in marketing, with 3+ years of experience in Brand Marketing and/or Product Development, preferably CPG.
  • Project management & leadership skills.
  • Experience working with creative agencies and other external partners.
  • Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure.
  • Ability to deliver both verbal and written communication in a simple, compelling manner.
  • Ability to think strategically, both from a brand and portfolio view.
  • Strong time management and organizational skills and ability to meet tight deadlines.
  • Knowledge of MS Office including Word, Excel, PowerPoint, and Outlook.
  • Team oriented with great interpersonal skills.
  • Comprehensive Medical, Dental & Vision benefits
  • Long- and short-term disability
  • Life insurance
  • 10 PTO days per year subject to accrual policy
  • 11 Company paid holidays
  • 401(k) with Company match
  • Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Average salary estimate

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What You Should Know About Brand Innovation Manager, Celsius

Are you a creative thinker with a passion for branding? CELSIUS is on the lookout for a Brand Innovation Manager to join our dynamic team! In this exciting role, you’ll work closely with the Director of Brand Innovation and a talented cross-functional team to bring innovative new products to market. You'll dive into market trends and consumer insights, helping to shape and refine our product offerings to ensure we're always at the forefront of the industry. Your day-to-day will involve everything from collaborating with our Operations and Creative teams on product transitions to conducting flavor tastings with our QA team. You'll be responsible for managing the product innovation process, keeping track of deadlines, and ensuring that communication flows smoothly among stakeholders. If you're someone who thrives on challenges and enjoys thinking outside the box, this is the perfect opportunity for you! With a solid background in Brand Marketing and Product Development, as well as project management skills, you’ll play a crucial role in driving growth for the CELSIUS brand. This role is based in our Boca Raton HQ, and we are proud to celebrate diversity and offer a safe and inclusive workplace. Ready to jump in? Apply now and let’s create something amazing together!

Frequently Asked Questions (FAQs) for Brand Innovation Manager Role at Celsius
What are the key responsibilities of a Brand Innovation Manager at CELSIUS?

As a Brand Innovation Manager at CELSIUS, you will lead the charge in creating innovative products by collaborating with the Brand Innovation Director and multiple teams. Your responsibilities will include conducting market analysis, managing product transitions, conducting flavor tastings, and assisting in the creative development of marketing assets for product launches. Additionally, you will maintain innovation trackers and manage cross-functional meetings to facilitate effective communication throughout the commercialization process.

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What qualifications do I need to apply for the Brand Innovation Manager position at CELSIUS?

To be a strong candidate for the Brand Innovation Manager role at CELSIUS, you will need a Bachelor’s degree in marketing along with at least 3 years of experience in Brand Marketing and/or Product Development, preferably within a consumer packaged goods (CPG) environment. Proficiency in project management, leadership skills, and the ability to operate effectively in a fast-paced environment are essential. Experience working with creative agencies is a plus!

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How does the Brand Innovation Manager contribute to CELSIUS's goals?

The Brand Innovation Manager plays a vital role in driving growth for CELSIUS by bringing new and exciting products to market. By staying attuned to market trends and consumer insights, you’ll help shape product offerings that not only strengthen the CELSIUS brand but also align with consumer demand. Your efforts in project management, cross-functional collaboration, and creative input will directly impact market success and overall brand positioning.

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What types of projects will the Brand Innovation Manager be involved in?

The Brand Innovation Manager at CELSIUS will be involved in a variety of new-to-market projects, from the initial conceptual stages to execution and monitoring outcomes. This includes developing new product ideas, managing updates to existing products, collaborating with creative teams to design promotional materials, and ensuring quality control through rigorous taste testing. Your creative solutions and strategic execution will drive all aspects of the innovation process.

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What kind of work environment can I expect as a Brand Innovation Manager at CELSIUS?

At CELSIUS, we foster a motivating and inclusive work environment where creativity is encouraged, and innovative ideas are welcomed. You can expect to work collaboratively across functions, engaging with talented individuals from various departments. The fast-paced nature of the role means you'll always be challenged, making it an inspiring place to contribute to exciting new products while being supported by a diverse and dedicated team.

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Common Interview Questions for Brand Innovation Manager
Can you describe your experience with product development and innovation?

In response to this question, share specific examples of projects you've led or contributed to in your previous roles. Discuss the processes you followed, including market research, collaboration with teams, and how you measured success. Emphasizing your role in driving innovative solutions will demonstrate your fit for the Brand Innovation Manager position.

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How do you stay updated on market trends and consumer insights?

Talk about the resources you utilize, such as market research reports, industry publications, or networking events. Highlight any tools or techniques you use to gather insights, ensuring to connect this back to how you can apply this information to benefit CELSIUS in the Brand Innovation Manager role.

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Describe a challenging project you worked on and how you managed it.

Choose a project that had complexities, such as tight deadlines or stakeholder management. Detail how you navigated those challenges, focusing on your project management skills, communication strategies, and solutions you implemented. This showcases your ability to handle the pressures of the Brand Innovation Manager position.

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What approach do you take to collaborate with cross-functional teams?

Illustrate your collaborative approach by providing examples of how you've worked with different departments in the past. Discuss the importance of communication, setting clear goals, and maintaining transparency. Show how this teamwork mindset aligns with the Brand Innovation Manager role at CELSIUS.

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How would you validate a new flavor concept for a product?

Explain your process for validating flavor concepts, such as conducting taste tests, gathering consumer feedback, and analyzing market trends. Emphasize the importance of thorough research and testing to ensure successful product development in your potential role at CELSIUS.

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What tools or software are you familiar with for project management?

Discuss any specific project management software or tools you’ve used, such as Asana, Trello, or Microsoft Project. Highlight your ability to organize tasks, track progress, and communicate effectively using these tools, which are crucial for the Brand Innovation Manager position.

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Can you provide an example of how you’ve turned consumer feedback into actionable product improvements?

Share a specific instance where you gathered consumer feedback and utilized it to enhance a product. Explain the steps taken from gathering insights to implementing changes, emphasizing your ability to create tangible results that align with the goals of the Brand Innovation Manager at CELSIUS.

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What role does creativity play in product development, in your opinion?

Provide insights into how creativity fuels innovation and drives successful product development. Discuss your approach to thinking outside the box and how you've applied creative concepts in your previous roles to illustrate your fit for the Brand Innovation Manager role.

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How would you handle conflicting feedback from different stakeholders?

Describe your approach to resolving conflicts by facilitating open communication and finding common ground. Highlight your ability to balance differing opinions while keeping the project's objectives in a clear focus, crucial for the Brand Innovation Manager role.

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What excites you the most about working at CELSIUS as a Brand Innovation Manager?

Indicate your passion for the brand, its market presence, and your enthusiasm for innovation. Describe how your values align with CELSIUS’s mission and commitment to delivering quality products, passionately detailing why you believe this role is the perfect fit.

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Founded in 2004, Celsius is a beverage company that provides Fitness Drinks. They are located in Boca Raton, Florida

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Full-time, on-site
DATE POSTED
February 28, 2025

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