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Product Marketing Specialist

Are you ready to make a significant impact in a dynamic and innovative environment? C.H. Robinson is looking for a passionate Product Marketing Specialist to join our integrated program. In this role, you'll be at the forefront of matching the right C.H. Robinson solutions to our customers, carriers, and employees. As part of our newly established and rapidly growing Product Marketing team, you'll define personas and target audiences, craft compelling positioning and messaging, conduct competitive product analyses, and develop and implement tailored Product Marketing plans.

You'll collaborate with a diverse group of stakeholders, including Software Engineers, commercial business teams, Marketing and Communications teams, Program Managers, and Product Managers, on high-visibility projects. This is a unique opportunity to thrive in an environment that values creativity, personal development, and fun. If you're eager to contribute to high-impact projects and grow with us, we want you on our team!

This work is considered critical and vital to C.H. Robinson’s worldwide logistics operations, strategic initiatives, and its continued growth and success. 

At C.H. Robinson, we’re committed to leveraging the power of remote collaboration to drive innovation and achieve success. In this role, you will engage with your peers from the comfort of your own space, using cutting-edge tools to ignite creativity and deliver impactful results. Enjoy the flexibility and autonomy of a fully remote position, while still being an integral part of our dynamic team.

Responsibilities:

  • Position, message, and craft key differentiators and functions for products, features, and services, and ensure its adoption among internal and external audiences 
  • Define personas and target audiences for product(s) and create and implement Product Marketing plans from messaging to content development to post-release feedback loops
  • Serve as the liaison between Product and internal stakeholder groups with simplified and creative storytelling of complex, technical processes to increase awareness and engagement of your product(s) 
  • Partner with Marketing and Communications to ideate and run creative, impactful campaigns that celebrate and drive product adoption and maintain our position as the innovator in the marketplace  
  • Become an expert at internal enablement and create direct user feedback loops for your product(s)
  • Other duties or responsibilities as assigned according to the team and/or country specific requirements 

Required Qualifications:

  • Bachelor's degree

  • 2 years of marketing experience, preferably in technology organizations

Preferred Qualifications:

  • Proven success in developing and executing marketing strategies for technology
  • Experience with creative storytelling in a technology environment
  • Ability to explain complex, technical processes in a way that is easy to understand
  • Strong project management skills with the ability to work cross functionally across multiple teams
  • Exceptional written and verbal communication skills, including presenting, content development, and editing – well-versed in how to use utilize AI to streamline content development
  • Experience in a fast-paced, high-volume environment with the ability to prioritize and meet deadlines
  • Values a diverse and inclusive work environment

We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.

Compensation Range

$49,000.00 - $101,900.00

The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, your recruiter will provide more details about the specific base pay for your location. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.

Questioning if you meet the mark? Studies have shown that women, people of color, and individuals with disabilities may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Equal Opportunity and Affirmative Action Employer

C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams.  We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.

Affirmative Action Employer/EOE/M/F/Disabled/Veteran 

Benefits

Your Health, Wealth and Self

Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:

  • Two medical plans (including a High Deductible Health Plan)

  • Prescription drug coverage

  • Enhanced Fertility benefits

  • Flexible Spending Accounts

  • Health Savings Account (including employer contribution)

  • Dental and Vision

  • Basic and Supplemental Life Insurance

  • Short-Term and Long-Term Disability

  • Paid and floating holidays

  • Paid time off (PTO)

  • Paid parental leave

  • Paid time off to volunteer in your community

  • Charitable Giving Match Program

  • 401(k) with 6% company matching

  • Employee Stock Purchase Plan

  • Plus a broad range of career development, networking, and team-building opportunities

Dig in to our full list of benefits on OUR CULTURE page.

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Average salary estimate

$75450 / YEARLY (est.)
min
max
$49000K
$101900K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Specialist, C.H. Robinson

Are you ready to make a significant impact in a dynamic and innovative environment? C.H. Robinson is looking for a passionate Product Marketing Specialist to join our integrated program. In this role, you'll be at the forefront of matching the right C.H. Robinson solutions to our customers, carriers, and employees. As part of our newly established and rapidly growing Product Marketing team, you'll define personas and target audiences, craft compelling messaging, conduct competitive product analyses, and develop tailored Product Marketing plans. Collaborating with a diverse group of stakeholders, including Software Engineers and Marketing teams, means your ideas will thrive alongside high-visibility projects. This is a fantastic opportunity for those who want to contribute to high-impact projects while growing in a culture that values creativity, personal development, and, most importantly, fun. With the flexibility of a fully remote position, you're invited to engage with peers from your own space while utilizing cutting-edge tools to deliver impactful results. Enjoy working in an environment where your role is seen as critical to the success of C.H. Robinson's worldwide logistics operations and strategic initiatives. If you’re eager to carve out your career path in Product Marketing and take on exciting challenges, we would love to have you on our team!

Frequently Asked Questions (FAQs) for Product Marketing Specialist Role at C.H. Robinson
What are the main responsibilities of the Product Marketing Specialist at C.H. Robinson?

The Product Marketing Specialist at C.H. Robinson is responsible for defining target audiences, crafting messaging, conducting competitive analyses, and developing marketing plans. The role involves collaboration with various stakeholders to implement marketing strategies and drive product adoption, all while simplifying complex technical processes for better internal and external engagement.

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What qualifications are needed for the Product Marketing Specialist role at C.H. Robinson?

To qualify for the Product Marketing Specialist role at C.H. Robinson, you must hold a Bachelor's degree and have at least 2 years of marketing experience, preferably in technology organizations. Ideal candidates will showcase strong project management skills, exceptional communication abilities, and experience in developing marketing strategies that effectively highlight technical products.

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What is the work culture like for a Product Marketing Specialist at C.H. Robinson?

C.H. Robinson fosters a dynamic and inclusive culture that encourages creativity and personal development. As a Product Marketing Specialist, you'll enjoy a supportive environment where collaboration is key. The company values a diverse workforce and believes that happiness at work leads to higher productivity, so fun and engagement are highly prioritized.

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What type of projects will a Product Marketing Specialist work on at C.H. Robinson?

As a Product Marketing Specialist at C.H. Robinson, you'll have the opportunity to work on high-visibility projects that are critical to the company's logistics operations and growth. These projects include crafting impactful marketing campaigns, improving product messaging, and engaging with diverse teams to drive product adoption and awareness among customers and stakeholders.

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What benefits does C.H. Robinson offer to its Product Marketing Specialists?

C.H. Robinson provides an extensive benefits package for its Product Marketing Specialists, including health insurance options, retirement plans, paid time off, and flexible spending accounts. Additional perks like paid parental leave, volunteer time, and a Charitable Giving Match Program further emphasize the company’s commitment to employee welfare and community involvement.

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Common Interview Questions for Product Marketing Specialist
Can you describe your experience in developing and executing marketing strategies for a product?

When discussing your experience, be specific about the strategies you used, the goals you aimed to achieve, and any data or metrics that reflect your success. Highlight any projects where you utilized creative storytelling and cross-team collaboration.

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How do you approach defining target audiences for your marketing campaigns?

Explain your process for researching and understanding target audiences. Mention methods like surveys, market analysis, and customer feedback, emphasizing the importance of using insights to tailor your messaging effectively.

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What project management tools have you used in previous roles?

Mention specific tools like Asana, Trello, or JIRA that you've used for project management. Discuss how these tools helped you stay organized and meet deadlines while working with cross-functional teams.

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Could you provide an example of a successful marketing campaign you led?

Share details about a specific campaign, including the objective, strategy, execution, and outcomes. Focus on what made it successful, particularly any innovative approaches you implemented that engaged audiences.

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How do you simplify complex technical processes for broad audiences?

Highlight your ability to break down complex information into digestible content. Discuss techniques like using analogies, visuals, and clear messaging that resonate with various audience levels.

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What methods do you use to collect user feedback on products?

Explain your experience with feedback loops, surveys, and direct user interviews. Emphasize the importance of continuous improvement based on user insights and how those insights inform your marketing strategies.

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How do you stay updated on market trends and competitive analysis?

Discuss the various resources you utilize, such as industry publications, webinars, and competitor websites. Explain how this knowledge feeds into your strategic planning and product positioning.

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Why do you think storytelling is crucial in product marketing?

Articulate that storytelling helps convey the value of a product beyond features, creating emotional connections with the audience. Provide examples of how effective storytelling influenced customer perception in your past roles.

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How do you measure the success of a product marketing strategy?

Identify key performance indicators (KPIs) you track to evaluate success, such as engagement rates, conversion rates, and sales growth. Discuss how you adapt strategies based on performance data.

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What steps do you take to ensure product adoption after a successful launch?

Talk about implementing post-launch strategies like user training, ongoing communication, and marketing campaigns aimed at highlighting the product's benefits. Emphasize the significance of maintaining strong relationships with customers post-launch.

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Full-time, remote
DATE POSTED
April 4, 2025

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