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B2B Marketing Executive

Spotlight Sports Group is a global media and technology organisation specialising in market-leading horse racing and sports betting content products. We have over 500 staff located around the world and a vibrant central London office which provides a base to our workforce 7 days a week. 

Our flagship product, the Racing Post, has provided horse racing and sports betting fans with the most comprehensive news and information for almost 40 years, and in addition we operate multiple sports media brands including Pickswise, Free Super Tips and MyRacing. We have established over 100 successful partnerships across the horse racing, betting and sports media sectors and built a reputation for the delivery of cutting-edge content services to audiences and partners alike. 

We’re in the midst of an exciting growth journey and are currently hiring for a talented and positive B2B Marketing Executive to join our B2B department. This is a new position within the team and comes with the opportunity to develop your skills and knowledge in a range of marketing disciplines, and play a key role in our growth through distinctive and tailored marketing messaging. 

Reports to:

B2B Growth Director

Job Description:

The B2B Marketing Executive vacancy is a key position within the B2B department, operating at the heart of a fun, ambitious and high-energy sales and marketing team. The role requires a positive and solutions oriented individual who has the confidence and versatility to interact with a wide range of internal stakeholders at all levels and flourish within a fast-paced environment. The B2B Marketing Executive will handle a diverse set of responsibilities and as such needs to display the positivity and motivation to manage a variety of priorities simultaneously whilst maintaining exceptional levels of performance.

Key Responsibilities:

  • Coordinate the SSG LinkedIn content plan, liaising with internal departments and external agency partners to maintain a varied and active posting strategy 
  • Identify key industry award opportunities and liaise with event organisers, relevant internal teams and agency partners on the preparation of comprehensive and engaging entries 
  • Work with the sales and marketing team to coordinate attendance at industry conferences, talks and other events, including organising stands and other promotional assets
  • Support in the organisation and hosting of SSG events and webinars targeted at reaching a global racing and sports betting audience  
  • Produce content for other SSG marketing channels, including our company website, newsletters and press releases
  • Support in our day to day contact for all media and agency relationships coordinating promotional requirements and ensuring maximum value is achieved from partnerships 
  • Liaise with the internal communications teams on upcoming announcements to ensure, where appropriate, that maximum external marketing exposure is achieved 
  • Proactively coordinate the B2B marketing planner incorporating the full spectrum of marketing and brand-building activities due to be carried out
  • Work with the B2B sales team on identifying key industry and product themes in which to build a range of marketing material upon 
  • Measure the success of all marketing activities and use this insight to inform future work

Skills and Experience:

  • A keen and demonstrable interest in marketing, PR and communications 
  • Experience in marketing practices, either within education or through work experience 
  • Experience of working in a customer-facing role and team environment
  • Strong communicator, internally and externally, and able to build a rapport and develop relationships with colleagues and partners 
  • Highly organised with strong attention to detail and the ability to prioritise and manage multiple projects simultaneously whilst retaining the highest levels of standards
  • Excellent communication and writing skills, with the ability to craft compelling marketing content and press releases.
  • Ability to work effectively in a fast-paced, dynamic environment and collaborate with cross-functional teams.
  • A proactive and optimistic outlook with the will and perseverance to succeed
  • Conscientious and take pride in producing high-quality work
  • An ability to observe business challenges and identify solutions 
  • Flexible attitude with an ability to adapt within an evolving role and team

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year, as well as the opportunity to buy 5 additional days per year and you can be flexible about when you use your public holidays.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.

Average salary estimate

$62500 / YEARLY (est.)
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$55000K
$70000K

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What You Should Know About B2B Marketing Executive, Spotlight Sports Group

Spotlight Sports Group is on the lookout for a dynamic B2B Marketing Executive to join our vibrant B2B department. If you’re passionate about marketing and want to play a significant role in our growth journey, this might be the perfect opportunity for you! In this exciting new position, you will be at the heart of a fun, ambitious sales and marketing team, working on a variety of engaging projects from coordinating LinkedIn content to managing industry award entries. You'll interact with various internal teams and external partners, fostering relationships that help elevate our offerings in the competitive sports and horse racing market. Your responsibilities will include organizing our presence at industry conferences, producing compelling marketing content, and measuring the success of our initiatives. With a keen eye for detail and a knack for multitasking, you will thrive in our fast-paced environment while contributing to the innovation and outreach of our well-established brands like Racing Post and Pickswise. Plus, you’ll enjoy an inclusive workplace with fantastic benefits, including a flexible work environment, medical insurance, and ample holiday time to recharge! This is a fantastic opportunity to develop your skills within a creative and supportive setting, so come join us and make an impact at Spotlight Sports Group!

Frequently Asked Questions (FAQs) for B2B Marketing Executive Role at Spotlight Sports Group
What are the main responsibilities of a B2B Marketing Executive at Spotlight Sports Group?

As a B2B Marketing Executive at Spotlight Sports Group, your main responsibilities include coordinating the LinkedIn content plan, handling industry award entries, supporting conference attendance, and producing content for our marketing channels. You’ll also work closely with the sales team to identify key themes for marketing materials and ensure maximum value from media partnerships.

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What qualifications are needed for the B2B Marketing Executive role at Spotlight Sports Group?

To succeed as a B2B Marketing Executive at Spotlight Sports Group, a keen interest in marketing, PR, and communications is vital. Experience in marketing practices, strong communication skills, and excellent organization abilities are essential. A proactive and positive attitude will help you thrive in this fast-paced environment.

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What skills are essential for a B2B Marketing Executive at Spotlight Sports Group?

A B2B Marketing Executive at Spotlight Sports Group should possess strong writing and communication skills, the capability to develop relationships with partners, and an ability to manage multiple projects. Being detail-oriented and adaptable will also contribute to your success in this role.

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How can a B2B Marketing Executive make an impact at Spotlight Sports Group?

In the B2B Marketing Executive role at Spotlight Sports Group, you can make an impact by developing tailored marketing messaging, optimizing our outreach strategies, and engaging various stakeholders. Your contributions will play a crucial role in our growth and help us strengthen our presence in the sports and horse racing market.

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What kind of work culture can a B2B Marketing Executive expect at Spotlight Sports Group?

At Spotlight Sports Group, a B2B Marketing Executive can expect a vibrant, supportive, and dynamic work culture. With a focus on collaboration, creativity, and personal growth, the environment encourages participation in exciting projects and fosters a sense of belonging and achievement.

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Common Interview Questions for B2B Marketing Executive
Can you describe your experience with developing marketing content?

When answering this question, it's great to highlight specific projects you've worked on that demonstrate your ability to create compelling marketing materials. Use examples that show your thought process, such as how you researched the audience and tailored the message to meet their needs.

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How do you prioritize multiple marketing projects?

It's essential to explain your approach to prioritization based on deadlines, importance, and resources available. Share any tools or methods you use to keep track of tasks and maintain a high standard of quality across all projects.

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What strategies would you use to increase engagement on our LinkedIn page?

Discuss combining analytics with your understanding of the audience to curate content that resonates. Mention the importance of regular posting, engaging with followers, and utilizing multimedia to increase visibility and engagement.

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How do you handle feedback and criticism on your marketing campaigns?

It's beneficial to showcase a positive, open-minded approach to feedback. Share examples of how you’ve used constructive criticism to improve your work and adapt future strategies accordingly.

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Describe a time when you had to work with a difficult stakeholder.

Provide a clear example where you navigated a challenging relationship. Emphasize your communication skills, empathy, and problem-solving abilities to demonstrate how you worked towards a positive outcome for all parties involved.

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What do you think makes a marketing campaign successful?

Highlight key components such as understanding the target audience, clear objectives, and consistent messaging across channels. Mentioning the importance of measuring success through analytics can also be valuable.

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Can you share an example of a successful marketing project you’ve led?

When answering, detail the project’s goals, your role, the tactics you employed, and the results achieved. Focus on how you overcame challenges and what you learned from the experience.

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How do you stay updated on industry trends in sports and marketing?

Discuss the importance of continual learning and share specific resources you follow—blogs, podcasts, industry associations—that help you stay informed and inspired about marketing trends and developments in sports.

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What tools do you prefer for managing marketing projects, and why?

Mention specific project management or marketing tools you’ve used and explain how they helped streamline your work. Providing insights on how a particular tool enhances teamwork and communication can showcase your tech-savvy approach.

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Why do you want to work as a B2B Marketing Executive at Spotlight Sports Group?

Articulate your passion for sports media and marketing. Discuss how Spotlight Sports Group's innovative approach resonates with your professional values and how you see yourself contributing to the team's success.

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Spotlight Sports Group is an online media that changes the needs of customers and driving the industry forward with increasingly engaging sports betting experiences. Spotlight Sports Group drives audience growth and engagement through the racing p...

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Full-time, remote
DATE POSTED
April 9, 2025

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