Manager, Surgical Product/Brand Marketing - Downstream

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon! As a Brand Manager you will develop and collaborate within the larger Glaucoma organization.  You will manage financials with a balanced approach for top and bottom line within assigned product portfolio in Fort Worth, TX!

Primary Responsibilities:

Develop and execute annual Marketing Plans (strategy & tactics) for key brand(s)
• Identifies and leverages consumer insight to drive differentiation and growth for key brand(s)
• Evaluates research, market conditions, competitor data and implement marketing plan changes as needed
• Collaborates with sales, training, market development, market access, finance, and other business units so all key stakeholders understand and are able to deliver the marketing plan
• Analyzes market data and internal data to refine segmentation and targeting; Collaborating with sales leadership to roll-out and execute
• Creates promotional messaging including sales materials, competitive messaging, professional campaign, conference presence and digital assets
• Identifies trends and develops direct to consumer strategy based on patient engagement insights; manages development of and updates to patient education materials
• Shapes and influences globally-developed HCP and patient materials to meet the market needs
• Develops and champions the knowledge, measurement and course correction/achievement of all brand Key Performance Indicators (KPIs)
• Works with Business Development team to develop relationships with KOL (Key Opinion Leader) plan and for peer-to-peer programming and podium presence
• Leverages internal and external data to strengthen portfolio value proposition
• Manage A&P marketing budget while ensuring planned return on investment
• Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
• Collaborates with medical affairs and HEOR team to ensure claim development for lifecycle management
• Work with Legal and Regulatory to ensure compliant messaging and promotion
• Supports the reputation and culture of the organization, dependent on creativity, dedication, and performance-orientation and focus on achievement through collaboration and innovation (local, regional and global level impact)

What you will bring to Alcon:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+1 yr) 
• The ability to fluently read, write, understand, and communicate in English 
• 5 Years of Relevant Experience 
• 3 Years of Demonstrated Leadership 

How to thrive at Alcon:

• Requires close partnership with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape and drive market share gains and segment penetration through effective messaging and commercial program offerings. Responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies necessary to deliver annual sales targets.

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.