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Manager, Merchant Business Development - job 6 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

As the Manager of Merchant Business Development at Visa in Foster City, you are stepping into an exhilarating opportunity to influence client engagement with a focus on both merchant and cobrand clients. This isn't just any marketing job; this is about making meaningful connections and driving results with your marketing prowess. You’ll be at the heart of Visa's North America Marketing organization, collaborating with various teams to create strategies that resonate with clients and help resolve their unique business challenges. Your role will encompass planning and executing dynamic marketing strategies, leveraging analytical insights and Visa's exceptional marketing platforms. You will engage in transformative partnerships and use your creativity to provide impactful marketing solutions. Your collaboration will extend across different functions, working closely with Sales, Product, and Legal teams to deliver best-in-class marketing plans. If you thrive in a fast-paced, matrixed environment and enjoy seeing your ideas come to life, this role is for you. With your strong problem-solving skills and a proactive approach, you’ll identify new marketing opportunities and lead the charge in executing comprehensive marketing projects that not only boost Visa's business but also enhance client growth. Ready to make your mark in the world of marketing? Join Visa and contribute to the exciting world of client Marketing today!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the responsibilities of a Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for developing and executing marketing strategies tailored for merchant and cobrand clients. This role involves collaborating with cross-functional teams to optimize Visa’s marketing initiatives, supporting project scoping, and leveraging data-driven insights to deliver impactful solutions that promote client business growth. You'll lead end-to-end marketing projects, manage budgets, and prioritize work across multiple deliverables.