Senior Vice President, Earned Media Strategy

The Senior Vice President, Earned Media Strategy at Weber Shandwick is responsible for building and maintaining strong media relationships, crafting compelling narratives for clients, leading the execution of earned media programs, and mentoring team members. This role also involves developing strategic plans and proactively managing client interactions to ensure high-quality outcomes.

To qualify for the Senior Vice President, Earned Media Strategy at Weber Shandwick, candidates should possess at least 10 years of relevant experience, preferably within an agency environment. A bachelor's degree is essential, along with a strong background in earned strategy and media relations, and a proven ability to lead projects across various disciplines.

Employees in the Senior Vice President, Earned Media Strategy position at Weber Shandwick enjoy a comprehensive benefits package that includes medical, dental, and vision coverage, along with a 401k plan with employer match, tuition reimbursement, flexible holiday schedules, and additional wellness perks such as Juice Money for health-related purchases.

In the Senior Vice President, Earned Media Strategy role at Weber Shandwick, collaboration with clients is essential. This involves effectively counseling clients, interacting with their leadership teams, grasping industry issues that may affect them, and crafting personalized strategies to meet their communications needs.

Essential competencies for the Senior Vice President, Earned Media Strategy at Weber Shandwick include strong business acumen, proactive client service, the ability to think critically, excellent collaboration skills, and proficient conflict resolution capabilities, ensuring the role effectively addresses complex communications challenges.

When answering this question, focus on specific campaigns you’ve led, the strategies you employed, and the results achieved. Be sure to emphasize how your understanding of the healthcare landscape influenced your approach and how you built media relationships to support your campaigns.

Discuss the importance of understanding the media landscape, fostering relationships through proactive communication, and tailoring pitches to align with journalists' interests. Provide examples of successful strategies you’ve implemented that delivered measurable results for your clients.

Demonstrate your problem-solving skills by sharing a specific example of a conflict you navigated successfully. Highlight your ability to communicate openly with the client, understand their concerns, and provide thoughtful solutions that led to resolution.

Illustrate your mentoring style by discussing your commitment to supporting junior team members’ development. Share methods you employ to provide constructive feedback, facilitate learning experiences, and foster an inclusive environment that encourages creativity and independence.

Use this opportunity to describe a specific pitch, including how you tailored your approach for the target audience, shaped the messaging, and articulated the value to prospective clients. Quantify the outcome if possible, such as securing media placements or the client’s satisfaction.

Discuss your commitment to continuous learning, such as subscribing to relevant journals, joining professional networks, or attending industry events. Emphasize how this knowledge informs your strategies and enhances your effectiveness as a Senior Vice President.

Share examples of how creativity has helped shape successful campaigns or media stories you’ve developed. Highlight the balance between creativity and strategy and how innovative ideas can resonate with audiences and achieve client goals.

Outline key steps you would take, including conducting audience research, defining messaging, identifying target media outlets, and crafting compelling narratives. Stress the collaborative aspects of this process, involving clients and team members to ensure alignment.

Explain the metrics and analytics tools you utilize to evaluate the effectiveness of your campaigns. Discuss how you use both qualitative and quantitative measures to assess media placements and audience engagement.

Highlight your proactive approach to relationship-building, which might include regular outreach, personalized communication, and offering valuable insights or exclusive stories. Emphasize the importance of trust and credibility in maintaining these relationships.