Senior Local Marketing Manager, Ireland, Scotland & North England (12m maternity cover)

As a Senior Local Marketing Manager at Deliveroo, you'll be responsible for shaping and executing the local and regional marketing strategies across Ireland, Scotland, and North England. This involves analyzing consumer insights and commercial opportunities to develop tailored campaigns that resonate with specific audiences. You will collaborate closely with various teams to plan and implement marketing initiatives that aim to engage local consumers effectively.

To qualify for the Senior Local Marketing Manager position at Deliveroo, you should have a minimum of 5 years of experience in marketing or agency roles, particularly in executing TTL campaigns. Extensive knowledge of the Ireland market and previous local marketing experience are crucial. Proficiency in analyzing data to guide marketing strategies, strong interpersonal skills, and excellent project management capabilities are also expected.

A successful Senior Local Marketing Manager at Deliveroo will possess a blend of analytical and creative skills, enabling them to translate insights into impactful marketing strategies. You should be adept at optimizing campaigns across various channels, skilled in stakeholder management, and proficient in multitasking while delivering results in a fast-paced environment. Experience with social media, earned media, and owned channels is also critical.

Yes, the Senior Local Marketing Manager role at Deliveroo requires travel to London or Manchester approximately every six weeks. This is essential for aligning with key stakeholders and ensuring the successful execution of marketing initiatives across the UK and Ireland.

The culture at Deliveroo is dynamic and innovative, emphasizing autonomy and collaboration. As a Senior Local Marketing Manager, you'll be part of a team that values big ideas and a test-and-learn culture. The company places a strong emphasis on diversity, equity, and inclusion, creating a supportive environment where every employee has the opportunity to thrive and contribute towards the company's ambitious goals.

When discussing your experience with local marketing in varying regions, emphasize specific campaigns you executed successfully, highlighting regional nuances that impacted your strategy. Showcase your analytical prowess by explaining how you utilized insights to develop targeted campaigns that resonated with local consumers.

Explain your approach to prioritizing initiatives by discussing your criteria for assessing ROI and consumer engagement potential. Use examples from past experiences where you balanced multiple marketing strategies, ensuring alignment with broader company objectives while considering local market conditions.

For this question, detail the key performance indicators (KPIs) you tracked to evaluate your campaigns’ success. Discuss the importance of data analysis and how you used customer feedback, sales figures, and engagement metrics to make informed recommendations for future marketing strategies.

Provide a narrative that outlines the campaign's objective, target audience, strategy, execution process, and results. Highlight the use of consumer insights in shaping the campaign and demonstrate how your efforts contributed to measurable success.

Discuss your methods for fostering collaboration, such as regular communication, setting shared objectives, and involving relevant stakeholders early in the process. Share experiences where you successfully navigated differing priorities to align teams towards a common goal.

Mention specific tools or software that you use for analyzing data and managing campaigns. Discuss how these tools enhance your ability to interpret market trends and consumer behavior, and provide insights that inform your marketing strategies.

Illustrate your ability to leverage consumer insights by providing examples of how you’ve adjusted marketing tactics based on audience feedback or market research findings. Discuss the importance of being flexible and data-driven in your approach.

Articulate the significance of creativity in designing impactful campaigns. Discuss your methodology in infusing creativity while maintaining alignment with business goals, and provide an example of a marketing strategy where creativity led to enhanced engagement.

Share your strategies for staying informed about market trends, such as following industry publications, engaging with thought leaders, and attending relevant conferences or webinars. Explain how this knowledge impacts your approach to local marketing.

Detail your experiences in monitoring campaign performance using analytics tools. Explain how you iterate and optimize based on performance data, and illustrate your ability to adapt quickly to ensure ongoing campaign success.