Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Demand Generation Manager, SMB image - Rise Careers
Job details

Demand Generation Manager, SMB

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio’s growth to date has been in North America, a key focus for Clio’s next stage of growth will come from international markets.

Today, Clio has customers in over 130 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews from customers, and key partnerships with the Law Society of England and Wales.

We’re only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

What your team does

As the Senior Demand Generation Manager for EMEA  at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. 

Our wider Marketing team is geographically distributed across Ireland, the UK,  Canada, the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

You are an experienced demand generation marketer with a proven track record of strategising as well as implementing, and executing data-driven marketing programs that achieve ambitious targets. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the biggest driver of Clio’s lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

What you’ll work on:

  • Develop Clio’s growth strategy for solo and small law firms in EMEA (the largest segment of the legal industry), identifying marketing opportunities that can unlock exponential growth;

  • Launch and optimize demand campaigns that drive awareness and interest in Clio;

  • Analyze all aspects of Clio’s marketing funnel, identify areas of improvement and implement strategies to capitalise on these opportunities;

  • Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;

  • Deeply understand the audiences in your segment and share insights across the team;

  • Maintain scalable end-to-end programs, designed with specific goals based on the business segment.

What you should have:

  • 4+ years of experience in a fast-paced, growth marketing focused organisation;

  • Excellent analytical skills and experience measuring data-driven marketing programs;

  • Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines;

  • Strong communication, presentation, project management, and writing skills;

  • Flexibility and adaptability to change.

Serious bonus points if you:

  • Experience in high-velocity B2B SaaS

  • Legal industry knowledge and/or experience 

  • Experience using tools like Salesforce, Asana  and Dreamdata to measure, track and optimize campaign performance.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include: 

  • Competitive, equitable salary with top-tier health benefits and dental coverage

  • Hybrid work environment, with expectation for local Clions (Dublin) to be in office minimum 2 days per week on our Anchor Days.

  • Flexible time off policy

  • Pension contribution 

  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is €62,000 to €73,000 to €84,000 EUR. Please note there is a separate band for those in the San Francisco / Bay Area. For those outside the United States, there are a separate set of salary bands for other regions.. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Clio Glassdoor Company Review
4.1 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Clio DE&I Review
4.2 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
CEO of Clio
Clio CEO photo
Jack Newton
Approve of CEO

Average salary estimate

$73000 / YEARLY (est.)
min
max
$62000K
$84000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Demand Generation Manager, SMB, Clio

Are you ready to take your career to new heights as a Demand Generation Manager for SMB at Clio? Located in the vibrant city of Dublin, Clio is not just a tech company; we're revolutionizing the legal experience for professionals globally. As a leader in legal technology, we pride ourselves on improving access to justice and empowering legal practitioners. At Clio, we are looking for someone like you to join our dynamic marketing team that boasts growth opportunities and the chance to significantly impact our strategic initiatives. In this role, you will develop and execute data-driven marketing programs tailored specifically for solo and small law firms in EMEA, helping unlock unparalleled growth potential. You’ll analyze our marketing funnel, partner with sales and revenue operations, and make data-backed recommendations that optimize our marketing efforts. Collaboration is key in our geographically distributed team, where you’ll use your analytical and communication skills to support our ambitious goals. If you have at least four years of experience in growth marketing, possess strong project management abilities, and thrive in a fast-paced environment, this is your chance to shine. At Clio, we value innovation, experimentation, and results-driven initiatives, and we are excited for you to contribute to our success story!

Frequently Asked Questions (FAQs) for Demand Generation Manager, SMB Role at Clio
What are the key responsibilities of a Demand Generation Manager at Clio?

As a Demand Generation Manager at Clio, your main responsibilities include developing a growth strategy for solo and small law firms in EMEA, launching and optimizing demand campaigns to increase brand awareness, and analyzing our marketing funnel to identify areas for improvement. You will also collaborate with various teams, such as marketing, sales, and revenue operations, ensuring that programs are adjusted according to performance metrics and feedback.

Join Rise to see the full answer
What qualifications are expected for the Demand Generation Manager position at Clio?

Clio seeks candidates for the Demand Generation Manager role with at least four years of experience in a growth marketing-focused organization. Candidates should have excellent analytical skills, experience with data-driven marketing programs, and the ability to juggle multiple projects. Familiarity with tools like Salesforce and project management platforms is a plus, along with strong communication and presentation skills.

Join Rise to see the full answer
How does Clio support career growth for Demand Generation Managers?

At Clio, we are committed to your professional development. As a Demand Generation Manager in our marketing team, you'll have opportunities for training, mentorship, and engagement with high-performing colleagues. The role itself is designed to challenge you, helping you to expand your skill set while contributing to Clio’s ambitious growth targets.

Join Rise to see the full answer
What can I expect from the work culture at Clio as a Demand Generation Manager?

Clio promotes a culture that values diversity, inclusion, and collaboration. As a Demand Generation Manager, you will work with a globally distributed team that excels in asynchronous communication. We believe that different perspectives contribute to high-performing teams and innovation, and we foster an environment where everyone feels valued and included.

Join Rise to see the full answer
What is the salary range for the Demand Generation Manager position at Clio?

For the Demand Generation Manager position at Clio, the full salary range is between €62,000 and €84,000 EUR, depending on experience and skills. In addition to a competitive salary, Clio offers variable pay based on company performance and a benefits package which includes health benefits, a flexible time off policy, and a pension contribution.

Join Rise to see the full answer
Common Interview Questions for Demand Generation Manager, SMB
Can you describe your experience with data-driven marketing programs?

When answering this question, illustrate specific campaigns you've executed that were data-driven, emphasizing your approach to analyzing metrics and how the data informed your decisions. Highlight successes and lessons learned that contributed to measurable outcomes.

Join Rise to see the full answer
How do you prioritize projects when handling multiple deadlines?

To effectively answer this question, discuss your techniques for prioritization, such as using project management tools, maintaining clear communication with stakeholders, and being adaptable to changing priorities. Provide an example of a time you successfully managed competing deadlines.

Join Rise to see the full answer
What strategies do you use to understand your target audience?

You can answer this question by explaining how you conduct market research, analyze customer data, and gather insights through customer feedback and surveys. Mention specific methodologies you've employed to develop buyer personas or segment your audience effectively.

Join Rise to see the full answer
Describe a successful demand generation campaign you've managed.

When describing a successful campaign, be sure to focus on the objectives, the strategies you employed, and the outcomes measured. Tailor your story to demonstrate how your actions directly contributed to achieving the company's lead generation goals.

Join Rise to see the full answer
How do you collaborate with sales teams to optimize lead generation?

Highlight your approach to communication and collaboration with sales teams. Discuss how regularly sharing insights, aligning on target audiences, and establishing feedback loops can optimize lead quality and conversion rates.

Join Rise to see the full answer
What tools have you used for tracking and optimizing campaign performance?

In your response, make sure to mention specific tools you're familiar with, such as Salesforce or Asana, and describe how you've used these tools for analyzing performance metrics and implementing adjustments to enhance campaign efficacy.

Join Rise to see the full answer
How do you measure the success of your marketing campaigns?

When addressing this question, be comprehensive. Discuss various performance metrics like conversion rates, ROI, and customer acquisition costs. Provide examples of how you’ve used these metrics to evaluate campaign success and drive continuous improvement.

Join Rise to see the full answer
What challenges have you faced in demand generation, and how did you overcome them?

This is an opportunity to showcase problem-solving skills. Describe a specific challenge, your process for finding a solution, and the successful outcome. Focus on your approach to adaptability and creativity in overcoming obstacles.

Join Rise to see the full answer
How do you stay updated on industry trends and best practices in demand generation?

Explain your strategies for keeping up-to-date with industry trends, such as attending webinars, participating in professional groups, and following thought leaders in marketing. Discuss any relevant certifications or coursework you’ve pursued as well.

Join Rise to see the full answer
Why do you want to work as a Demand Generation Manager at Clio?

To respond effectively, share your enthusiasm for Clio's mission and values, along with your alignment to the role. Discuss how your experience and skills can contribute positively to Clio and why you believe this position aligns with your career goals.

Join Rise to see the full answer
Similar Jobs
Posted 7 days ago
Posted 10 days ago
Photo of the Rise User
Posted 3 days ago
Photo of the Rise User
Inworld Hybrid Mountain View, California, United States
Posted 13 days ago
frank green Hybrid No location specified
Posted 12 days ago
Photo of the Rise User
Posted 2 days ago

Clio aims to help our customers help their customers by providing awesome, effective, and fun software.

2 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 29, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
8 people applied to Director of Marketing at Lennar
Photo of the Rise User
Someone from OH, Akron just viewed Grad Intern - No Work Experience at Walmart
Photo of the Rise User
Someone from OH, Columbus just viewed Race & Sportsbook Office Manager at Westgate Resorts
S
Someone from OH, Akron just viewed Client Service Representative at Shine Productions
Photo of the Rise User
Someone from OH, Columbus just viewed Technical Support Specialist at Samsara
Photo of the Rise User
Someone from OH, Canton just viewed Full Stack Web Developer at Abnormal Security
Photo of the Rise User
Someone from OH, Canton just viewed Frontend Engineer, UX at Chainlink Labs
Photo of the Rise User
42 people applied to Coordinator, Beauty at BPCM
R
Someone from OH, Toledo just viewed Global Marketing Intern at Reebok International, Ltd
Photo of the Rise User
Someone from OH, Toledo just viewed Intern, Corporate Communications at E.L.F. BEAUTY
Photo of the Rise User
Someone from OH, Cincinnati just viewed Immigration - E2 Visa at Upwork
Photo of the Rise User
Someone from OH, Dayton just viewed Senior Director - Brand & Marketing Content at Cielo
Photo of the Rise User
Someone from OH, Cleveland just viewed Scheduling Coordinator at Window Nation
T
Someone from OH, Columbus just viewed Power BI Developer - Remote at Two95 International Inc.
Photo of the Rise User
Someone from OH, Dayton just viewed Front Desk Clerk at Marriott International
Photo of the Rise User
Someone from OH, Hilliard just viewed Junior Digital Analyst at Jellyfish
Photo of the Rise User
Someone from OH, Hilliard just viewed Junior Digital Data Analyst at AECOM
Photo of the Rise User
Someone from OH, Columbus just viewed Data Analyst/R Programmer at Peet's
Photo of the Rise User
Someone from OH, Grandview Heights just viewed Service Drive Greeter at Jeff Wyler Automotive Family
Photo of the Rise User
Someone from OH, Washington Court House just viewed Administration and Clerical at Walmart