Senior Manager, Shopper Creative

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 4, 2025

Shift:

Job Description Summary:

The Senior Manager, Shopper Creative plays a pivotal role in shaping the visual and strategic direction of our shopper marketing initiatives. This position demands a dynamic SME with a keen eye for great creative, a deep understanding of consumer behavior, and the ability to translate brand strategies into compelling in-outlet experiences.  Responsible for overseeing the development and execution of creative campaigns that drive shopper engagement and transactions across various retail channels and customer, this role is an opportunity to be both a strategic thought leader and a detailed tactician. The ideal candidate will have extensive experience in shopper marketing, a proven track record of managing creative agencies, and the ability to collaborate cross-functionally with Brand, Marketing, Merchandising and other Integrated Marketing Experience teams. This role requires a self-organized project manager, with a well-tuned creative vocabulary and acumen. 

Function Related Activities/Key Responsibilities:

• Represent Shopper Creative as Lead SME on assigned project cross-functional teams to deliver integrated work that drives results

• Develop and deliver highly effective Shopper Creative briefs that clearly communicate the goals and expectations of the project while providing all essential and necessary input to begin the work with clarity

• Lead agency partners to providing comprehensive strategy and creative feedback, guidance and collaboration

• Provide strategic SME thought leadership within Connected Commerce and other cross-functional team disciplines to inform retail strategy

• Provide creative guidance to agency and cross-functional team to deliver highly effective Shopper tools that adhere to guiding principals and drive transactions.

• Successfully manage multiple ongoing projects simultaneously, balancing demands and delivering on time, meeting critical deadlines

• Collaborate with Merchandising team to create effective Look of Success and required shopper tools for priority channels

• Ultimately deliver V1 of the project Shopper Playbook, which provided all essential Shopper strategy and creative elements to our system, enabling customer sell-in, executional planning, adaption for merchandising and POS production and execution

Education Requirements:

·       Bachelor’s degree in marketing, design or related field

Related Work Experience:

·       7+ years of experience in a client-side or agency role within the Shopper Creative field for a CPG brand or retailer

Functional Skills:

• Creative Development and Design: Expertise in developing and designing shopper marketing materials, including point-of-sale displays, packaging, promotional signage, and digital assets, ensuring alignment with brand guidelines and marketing objectives.

• Consumer Insight Analysis: Ability to analyze consumer behavior and insights to inform creative strategies and develop targeted marketing campaigns that resonate with shoppers and drive engagement.

• Campaign Management: Proficiency in planning, executing, and managing integrated marketing campaigns across various retail channels, ensuring consistency and effectiveness in delivering the brand message

• Digital and E-commerce Integration: Familiarity with digital marketing and e-commerce platforms, enabling the integration of online and offline shopper marketing strategies to create a seamless customer journey.

• Retail Environment Understanding: In-depth knowledge of the retail landscape, including store layouts, shopper behavior, and merchandising techniques, to create impactful in-store experiences.

• Performance Measurement and Optimization: Ability to measure the effectiveness of shopper marketing initiatives using key performance indicators (KPIs) and analytics, and to optimize strategies based on data-driven insights.

Skills:

Advertising, Brand Design, Brand Guidelines, Brand Marketing, Brand Storytelling, Campaign Development, Collaboration, Communication, Concept Development, Conceptualization, Consumer Behavior, Consumer Packaged Goods (CPG), Creative Briefs, Creativity, Cross-Functional Teamwork, Data Driven, Design, Innovation, Integrated Marketing, Marketing, Merchandising

Pay Range:

$130,000 - $147,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.