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Social & Community Manager, Social and Content

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 


At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.


Edelman is looking for a Senior Account Executive Level Social & Community Manager to join our team of social media experts that plan, ideate and create the kind of content that the internet loves.  


We are looking for a candidate with a desire to be challenged and a hunger to make great work. You will be a social media-native who loves seeing stories come to life across digital channels and wants to help make content for a very well-known consumer brand with a social audience of millions.  


As a Social & Community Manager, you will be the brand’s eyes, ears, and tone of voice on social. You will engage and nurture a community across multiple social channels through relevant content and meaningful interactions. 


 

You have a nose for real-time opportunities and social trends, be able to monitor consumer conversation for relevant insights and bring social-first, community-led thinking to brainstorms and content ideation. You will partner closely with the account and client teams to develop, manage, and post approved content and social responses, proactively flag opportunities to the team, and work with strategy and analytics experts to provide insights and recommendations based on what the community is responding to. You will also own and maintain social content calendars, craft copy and support asset development, considering inclusive language, images, and headlines. 

 

To be successful in this role, you will have solid research, writing, and editing skills and an appreciation for how social media impacts the overall experience for an entertainment brand. You will have an agile mindset and be able to work collaboratively with all implementation teams to ensure that the brand’s communication objectives and strategies are met.  

 

We know you’re thinking… “isn’t Edelman a PR company? "Sure, public relations is part of where we came from, but in recent years we’ve changed. Edelman is a next generation agency where you have the freedom to do great work and achieve professional fulfillment. Today, we have a strong creative team, outstanding planning capabilities, deep data expertise, and an exceptional team of digital specialists. 


Why Choose Edelman?
  • We have a simple goal – to be so good at our craft, that no one can ignore us. Join a team that wants to change the digital marketing landscape in Canada. 
  • Work with some of the largest companies in the world and impact their business daily. 
  • Feel inspired by your colleagues and grow your knowledge with the support of some of the best digital marketers in the country. 
  • Sharpen your skills every day with our focus on learning and development. 
  • Live our shared values and show up as your authentic self. 
  • Help build what the future of digital marketing looks like with the freedom to innovate and try new things. 


What you'll bring:
  • Demonstrable experience working in digital, community management or social media. 
  • An understanding of emerging and existing social & digital channels, trends,culture and formats (Instagram, TikTok, Facebook, Twitter etc).  
  • A thirst for knowledge and desire to understand human behaviour. 
  • A team-first mentality and a willingness to bring your best thinking and work with your colleagues to solve client business problems. 
  • Great writing skills, strong attention to detail and excellent organizational skills. 
  • The ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment. 
  • A solid understanding of online outreach and the ability to develop online engagement strategies. 
  • Knowledge of influencers, creators, and tastemakers across social platforms is a plus. 
  • Hands-on experience with tools such as Sprout Social is a plus. 


Benefits and Perks
  • Hybrid, flexible work model with remote working and purpose-based time in office. 
  • 3 week's paid vacation, plus days off for your birthday and curiosity day. 
  • Statutory public holidays, National Truth and Reconciliation Day and World Mental Health Day 
  • Holiday office closure (Christmas - New Year)  
  • Half-day Fridays during summer long weekends 
  • Flexible sick Days 
  • Dusk till Dawn email policy 
  • Employer paid benefits 
  • Wellness/Fitness annual allowance 
  • Tuition Reimbursement policy


We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Social & Community Manager, Social and Content, Daniel J Edelman Holdings

Edelman is on the lookout for a passionate and creative Social & Community Manager to join our vibrant team in Toronto! If you’re someone who thrives in the world of social media, this is your chance to shine. At Edelman, we don’t just communicate; we innovate, connect, and inspire change. As our Social & Community Manager, you’ll be at the heart of engaging with a community across various social channels for a renowned consumer brand with millions of followers. Your role will go beyond just posting; you will craft compelling content that resonates, engage in meaningful conversations, and keep your finger on the pulse of social trends. You will collaborate with talented account and client teams, ensuring that every post aligns with our brand’s tone and message. You’ll also be responsible for maintaining social content calendars, crafting inclusive copy, and supporting asset development that captures the essence of our community. We appreciate curiosity, and you’ll be encouraged to think out-of-the-box as you explore new engagement strategies and real-time opportunities. What sets Edelman apart? We’re more than a PR agency; we’re the next generation of digital marketing experts who pride ourselves on being bold, empathetic, and inquisitive. You’ll enjoy a flexible work model, generous vacation days, a commitment to your professional development, and the chance to learn from some of the best in the industry. If you’re ready to take on a challenge in the digital marketing landscape and make a difference, we want to hear from you!

Frequently Asked Questions (FAQs) for Social & Community Manager, Social and Content Role at Daniel J Edelman Holdings
What are the key responsibilities of a Social & Community Manager at Edelman?

As a Social & Community Manager at Edelman, your primary responsibilities include engaging with the online community, crafting compelling social media content, monitoring consumer conversations for insights, and collaborating closely with account teams to develop and post approved content. You will also maintain social content calendars, analyze engagement data, and identify emerging trends to refine our strategies.

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What qualifications are needed to be a Social & Community Manager at Edelman?

To be successful as a Social & Community Manager at Edelman, candidates should possess demonstrable experience in digital, community management, or social media. A thorough understanding of different social media platforms, excellent writing skills, strong attention to detail, and the ability to adapt quickly in a fast-paced environment are all essential qualifications. Familiarity with tools like Sprout Social is also a plus.

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What is the work culture like at Edelman for a Social & Community Manager?

The work culture at Edelman is dynamic, inclusive, and centered around innovation. As a Social & Community Manager, you will be part of a collaborative team that values boldness, empathy, and curiosity. We foster an environment where your ideas can flourish, and you're encouraged to take risks to achieve professional fulfillment while working on impactful client projects.

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How does Edelman support the professional development of Social & Community Managers?

Edelman is committed to the ongoing professional development of our employees. As a Social & Community Manager, you'll have opportunities for learning and growth, including workshops, mentorship from seasoned professionals, and access to resources that sharpen your skills in digital marketing and community engagement.

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What benefits can a Social & Community Manager expect at Edelman?

Edelman offers a comprehensive benefits package for Social & Community Managers that includes a hybrid work model, generous vacation days, wellness allowances, tuition reimbursement, and a commitment to work-life balance. Additionally, you'll enjoy flexible sick days and unique perks like a half-day on Fridays during the summer!

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Common Interview Questions for Social & Community Manager, Social and Content
What strategies would you develop to engage a community as a Social & Community Manager?

When answering this question, provide examples of engagement strategies that focus on authenticity, timely interactions, and creative content. Mention the importance of listening to the audience’s needs and leveraging feedback to adjust strategies. Highlight how these strategies can be measured for success.

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How do you stay informed about social media trends?

Explain your methods for staying updated on social media trends, such as following industry leaders, subscribing to newsletters, and participating in webinars. Emphasize your proactive approach to understanding evolving digital landscapes and how this knowledge impacts your community management strategies.

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Can you give an example of a successful social media campaign you managed?

Share a specific example of a campaign where you played a key role—include the objectives, your contributions, the challenges you faced, and the outcome. Discuss the metrics you used to measure success and how the campaign impacted the brand.

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How do you measure the success of your social media initiatives?

Talk about key performance indicators (KPIs) like engagement rates, follower growth, and campaign reach. Explain how analytics tools can help track these KPIs and guide your decisions for future improvements in social engagement.

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What role does inclusive language play in your social media content?

Explain that using inclusive language is vital to reach diverse audiences and foster a sense of belonging. Discuss how you ensure that your content is respectful and representative of various communities, and give examples of how this approach enhances brand loyalty.

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Describe a time you turned negative feedback into a positive outcome.

Share an instance where you received negative feedback on a social media post. Discuss how you addressed the concern, adjusted your messaging, and turned the situation into an opportunity to engage positively with the audience, showcasing your adaptability and commitment to improvement.

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What tools do you find most effective for managing social media accounts?

Discuss the tools you prefer, such as Sprout Social or Hootsuite, and explain how they help with scheduling, analytics, and community engagement. Provide insights into how these tools enable you to efficiently manage the daily demands of a Social & Community Manager role.

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How do you ensure brand consistency across all social media platforms?

Explain your approach to developing a strong brand voice and maintaining it through comprehensive content guidelines. Talk about how collaboration with different teams helps reinforce brand messages consistently across various platforms.

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What motivates you to work in social media management?

Share your passion for storytelling, creativity, and community engagement. Express how working in social media allows you to connect with people and make a significant impact on brand perception, which serves as a key motivator for your career choice.

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How would you handle a social media crisis?

Speak about your proactive approach to managing potential crises—emphasizing the importance of a prompt and transparent response, gathering all facts, and communicating effectively with your audience during such events. Highlight any past experiences you've had with crisis management as well.

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Founded in 1952 and headquartered in Chicago, IL, Edelman is a public relations and marketing consultancy firm. The company offers B2B marketing, branding, business transformations, digital transformation and media relations services.

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March 19, 2025

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