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Head of Sales

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for directing and controlling advertising sales activities for a network, geographic area, industry, or sales channel across multiple cable networks and zones. Accountable for achieving assigned revenue targets associated with regions or segments of accountability. Monitors and delegates the work of sales managers and account executive as well as continually evaluating sales performance and modifying plans to achieve better results. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget. Generally reports to Sr. Director or VP.

Job Description

Core Responsibilities

  • Develops and administers local/national advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals.
  • Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment.
  • Complies with the policies and follows procedures outlined in the Company's policy manuals and complies with the details outlined in the Company's "Code of Ethics and Business Conduct". Recommends changes or deviations in established policy to meet competitive situations.
  • Develops operating budget for regions/teams within scope of authority to meet budgeted revenue and cash flow objectives.
  • Assures maximum utilization of the sales resources in keeping with Company objectives.
  • Oversees advertising availability inventory.
  • Assists with establishing and ensuring the execution of short and long-term advertising revenue goals.
  • Recruits, trains, motivates, Develops and coaches a team of Account Executives as well as Ad sales regional staff including, Planners and sales Assistants.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Accountability, Advertising Sales, Communication, Organizational Culture, Sales Performance, Strategic Objectives

Compensation

Primary Location Pay Range: $207,600.00 - $311,400.00

Targeted Commission: $182,500.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Average salary estimate

$259500 / YEARLY (est.)
min
max
$207600K
$311400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Sales, Comcast

At Comcast Advertising, we're on a mission to transform the TV advertising landscape, and we're looking for a Head of Sales to lead this charge from our Walnut Creek office. In this dynamic role, you’ll be at the forefront of our advertising sales strategies across various networks and channels. You'll take charge of directing sales activities and ensuring our team hits revenue targets while staying ahead of the competition. Your leadership will motivate and inspire a team of Account Executives and managers, guiding them towards success through effective goal-setting and continuous feedback. Imagine crafting cutting-edge sales plans that utilize advanced technology and data to deliver the best outcomes for our clients! You'll be responsible for everything from developing budgets to improving operational processes, ensuring our resources are maximized, and our clients are thrilled with their experiences. This isn’t just about transactional sales; it’s about fostering relationships and driving results that resonate across the entire advertising ecosystem. We value a collaborative culture here at Comcast, so you'll need to embrace teamwork, lift each other up, and embody our core principles. If you’re a strategic thinker with a passion for advertising, we’d love to have you at the helm of our sales division, guiding us into the future of TV advertising.

Frequently Asked Questions (FAQs) for Head of Sales Role at Comcast
What are the responsibilities of the Head of Sales at Comcast Advertising?

As the Head of Sales at Comcast Advertising, you will oversee advertising sales across multiple cable networks, ensuring that regional or segmental revenue targets are met. You'll lead a team of managers and account executives, develop promotional plans, set strategic objectives, and motivate staff while ensuring compliance with company policies. Additionally, you'll be involved in budgeting and operational strategy to maximize sales efforts.

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What qualifications are required for the Head of Sales position at Comcast Advertising?

Ideal candidates for the Head of Sales position at Comcast Advertising should possess a Bachelor's Degree, although a combination of education and experience may also be considered. A minimum of 10 years of relevant work experience in advertising sales is typically required. Strong leadership, communication skills, and a proven track record in achieving sales targets are essential for this role.

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How does the compensation structure work for the Head of Sales position at Comcast Advertising?

The compensation for the Head of Sales at Comcast Advertising is competitive, with a base salary range between $207,600 and $311,400, along with a targeted commission of $182,500. For overachievers, there is potential for significant earnings beyond the targeted amount, as Comcast encourages performance-driven results through its compensation programs.

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What type of work environment can the Head of Sales expect at Comcast Advertising?

Working as the Head of Sales at Comcast Advertising involves a fast-paced and collaborative environment that values teamwork and innovation. You’ll be part of a culture that prioritizes inclusion, continuous learning, and a customer-first mindset, ensuring that your contributions directly impact the success of the organization and the satisfaction of its clients.

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What benefits does Comcast Advertising offer to its employees?

Comcast Advertising provides a comprehensive benefits package to its employees, which includes health, financial, and emotional support options. Benefits are designed to meet the diverse needs of employees, ensuring that they have the resources to thrive both personally and professionally. Details about specific benefits can be found on the Comcast careers site.

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Common Interview Questions for Head of Sales
Can you describe your experience with leading a sales team?

Highlight specific experiences managing teams, discussing strategies you've employed to motivate and guide your team towards achieving sales targets. Share success stories that outline how you've fostered teamwork and driven individual performance.

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How do you develop a strategic sales plan?

Discuss your methodical approach to assessing current market trends, understanding client needs, and setting realistic yet ambitious sales goals. Use examples of past strategies you’ve implemented successfully in previous roles.

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What role does data play in your sales strategy?

Emphasize your understanding of leveraging data not only to inform decision-making but also to improve customer experiences. Discuss analytic tools you’ve used in the past to drive sales performance.

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How do you approach client relationship management?

Describe your techniques for maintaining strong client relationships, such as regular communication, understanding client goals, and proactive problem solving. Illustrate the impact of these relationships on sales growth.

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What challenges have you faced in advertising sales and how did you overcome them?

Be honest about specific challenges, whether they involve market competition, shifting client needs, or internal team dynamics. Discuss how you navigated these challenges and what the outcomes were.

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How do you ensure your sales team stays motivated?

Share your strategies for keeping a sales team motivated, such as incentive programs, recognition of achievements, and fostering a positive work environment. Provide examples of how these strategies have led to improved team morale.

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What techniques do you use for performance evaluation in sales?

Discuss the key performance indicators and metrics you track for evaluating sales team effectiveness. Provide examples of how you've used metrics to inform training needs or performance improvements.

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Can you give an example of how you've achieved a significant sales target?

Detail a specific scenario where you successfully achieved or exceeded sales targets, outlining the actions you took, the strategies you implemented, and the ultimate results of your efforts.

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What is your approach to budget management for a sales division?

Explain your philosophy on budget management, including how you allocate resources effectively to meet sales goals. Share past experiences where careful budget planning positively impacted sales outcomes.

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How do you handle disagreements within your sales team?

Discuss your conflict resolution strategies, such as open communication, mediation, and focusing on common goals. Illustrate with examples how you've successfully resolved disputes to maintain a collaborative team environment.

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Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

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April 17, 2025

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