Senior Associate, Lifecycle Marketing - Optum Now

As a Senior Associate, Lifecycle Marketing at RVO Health, your primary responsibilities include driving user acquisition into Optum Now through effective marketing strategies, conducting A/B tests to optimize campaigns, maintaining reporting infrastructure, and collaborating with various teams to create personalized user experiences. Your role will be pivotal in enhancing user engagement and retention.

The ideal candidate for the Senior Associate, Lifecycle Marketing role at RVO Health should have a strong background in marketing or analytics, with at least 3 years of experience in a relevant field. Proficiency in data manipulation using SQL, along with knowledge of digital marketing channels, is essential. A proven track record in A/B testing and analytical skills will also be a key component of your qualifications.

RVO Health is committed to the growth of its employees, offering access to a free Udemy for Business subscription that includes thousands of hours of learning resources. This commitment ensures that as a Senior Associate in Lifecycle Marketing, you can continually enhance your skills and knowledge to effectively contribute to our mission.

At RVO Health, the work environment for the Senior Associate, Lifecycle Marketing is collaborative and dynamic. With a hybrid model requiring in-office presence Tuesday to Thursday and remote work flexibility on Mondays and Fridays, you will enjoy a blend of teamwork and personal productivity in our South Charlotte office.

As a Senior Associate, Lifecycle Marketing at RVO Health, you can expect a competitive salary ranging from $76,000 to $90,000 along with a comprehensive benefits package. This includes health insurance, a 401(k) with company match, paid time off, and various wellness programs. All benefits are designed to support your overall well-being and work-life balance.

In addressing your experience with A/B testing, focus on specific examples of tests you've conducted, the goals of those tests, and the results achieved. Detail your process in choosing variables to test, how you analyzed the data, and any optimizations you implemented based on test outcomes.

When discussing how you leverage data, emphasize your analytical skills in interpreting user behavior through metrics, identifying trends, and using insights to inform marketing strategies. Provide examples of specific data points you've analyzed that directly led to increased engagement.

To explain your methods for understanding user needs, describe your approaches, such as surveys, data analysis, user feedback, and A/B testing. Discuss how you synthesize this information to tailor marketing messages that resonate with specific audiences.

For developing lifecycle marketing strategies, outline your step-by-step process, including audience segmentation, journey mapping, and targeted content creation. Mention how you collaborate with cross-functional teams to ensure these strategies are effectively implemented.

Detail the digital marketing channels you have experience with, such as email, social media, SEO, and display advertising. Discuss specific campaigns you've managed across these channels and the tools you used for execution and analysis.

In response to how you track success, focus on the key performance indicators (KPIs) you utilize, such as conversion rates, engagement metrics, and ROI. Provide examples of how you've used reporting tools or dashboards to measure campaign outcomes.

When discussing data visualization tools, summarize your proficiency level, types of dashboards you've created, and how you used them to communicate insights with stakeholders. Be specific about how these visualizations impacted decision-making.

Share a specific instance where you collaborated with teams from different departments, explaining the project goals, your role, and the outcome. Highlight your communication skills and ability to align diverse perspectives towards a common objective.

When addressing how you keep up with marketing trends, highlight your strategies, such as following industry blogs, attending webinars, networking events, or participating in relevant online communities. Discuss how you apply this knowledge to your work.

In answering why you want to work at RVO Health, align your response with the company's mission and values, discussing how your skills and passions intersect with their approach to healthcare. Express enthusiasm for contributing to a company dedicated to improving health outcomes for its users.