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Product Marketing Manager

About Credo AI 

Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale.  Credo AI has built a pioneering platform for context-driven AI governance, AI risk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. Our goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. We aim to do this both by making it easier for organizations to integrate  responsible AI Governance  practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, Credo AI has been recognized as a one of the Most Innovative Companies of 2024 by Fast Company, a Technology Pioneer by the World Economic Forum, named to the CBInsights' AI 100 List and World's Most Promising Startups list, and included in Fast Company’s Next Big Thing in Tech and Intelligent Applications Top 40 by Madrona, Goldman Sachs, Microsoft and Pitchbook.

About the Role:

At Credo AI, we believe AI governance is the key to unlocking responsible and scalable AI adoption. As a Product Marketing Manager (PMM), you’ll play a critical role in go-to-market (GTM) strategy, messaging, and revenue growth, ensuring our products resonate with customers and drive business success. You will work cross-functionally across sales, marketing, product, and customer success to create compelling narratives, build sales enablement content, and execute high-impact launches and campaigns.

If you are a strategic thinker, compelling storyteller, and data-driven marketer who thrives in a high-growth, cross-functional environment, this role is for you!

What You'll Do:

Drive Market Success and Product Adoption

  • Define and manage go-to-market (GTM) strategy for Credo AI’s products, including positioning, messaging, and launch planning.

  • Plan and execute marketing campaigns to promote new and existing products, continuously measuring and optimizing for scale.

  • Refine pricing and packaging strategies based on market insights and customer needs.

Develop High-Impact Content & Sales Enablement

  • Craft compelling content for all stages of the customer journey—including sales decks, blog posts, case studies, whitepapers, and one-pagers.

  • Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging.

  • Translate complex AI governance concepts into clear, compelling value propositions for different audiences.

  • Ensure Credo AI’s positioning aligns with real-world pain points, business objectives, and industry trends.

Lead Product Launches & Cross-Functional Collaboration

  • Manage end-to-end product launches, ensuring alignment across product, marketing, and revenue teams.

  • Build relationships with key stakeholders—including product management, demand gen, sales, design, and engineering—to deliver effective communication and execution.

  • Continuously track and measure performance, optimizing marketing efforts for engagement, conversion, and revenue impact.

You might be a good fit if: 

  • 5+ years of experience in product marketing, working cross-functionally with sales teams, and sales enablement

  • Exceptional ability to craft compelling narratives and simplify complex topics.

  • Proven track record of driving alignment across sales, product, customer success, and marketing to drive alignment.

  • Data-driven approach to decision-making and problem-solving.

  • A bias toward action—able to pivot quickly and lead through ambiguity.

  • Nice to have: Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech.

Compensation

The expected base salary range for this position is $130-145,000.  Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the specified location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Location & Remote Culture

While this is a remote role and we're a fully distributed team, we routinely meet up in-person. We support individual members to coordinate in-person coworking whenever possible, and organize company-wide offsites multiple times a year. At Credo AI we value diversity, equity, and inclusion as core principles in our work environment, and the development of our product offerings, and we have implemented initiatives to foster and support these values.

Credo AI Benefits & Perks

  • Competitive Salary and Equity

  • Health: We offer health, dental, and vision coverage. We also offer an ergonomic benefit to cover the costs of equipment to help staff stay healthy while working, both in the office and at home.

  • Coworking: We will cover the cost of co-working spaces like WeWork and in-person meetups.

  • Unlimited PTO: Credo AI has unlimited time off to support our employees 

  • Generous Parental Leave: We offer up to 12 weeks of paid parental leave.

  • 401(k) plan for  employees (US only)

Average salary estimate

$137500 / YEARLY (est.)
min
max
$130000K
$145000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Credo.AI

At Credo AI, we're on an exciting mission to ensure responsible AI use, and we're looking for a talented Product Marketing Manager to join our team! As a PMM at Credo AI, your role will be pivotal in shaping the go-to-market strategy for our innovative platform that focuses on AI governance, risk assessment, and compliance. You’ll collaborate cross-functionally with our sales, marketing, and product teams to craft compelling stories that resonate with our customers. Your knack for data-driven decision-making will help define successful marketing campaigns that drive product adoption and revenue growth. You'll design impactful sales content and enablement tools, ensuring our messaging perfectly aligns with customer needs and industry trends. From launching groundbreaking products to refining pricing strategies, your work will have a direct impact on how Credo AI is perceived in the market. If you're a strategic thinker who can turn complex AI governance concepts into clear value propositions, we’d love to meet you! Join us in our quest to make responsible AI development an obvious choice for organizations around the globe. With remote work as our norm, you'll be part of a diverse and inclusive team where everyone’s ideas are valued, and we believe in fostering collaboration both online and in person.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Credo.AI
What are the key responsibilities of a Product Marketing Manager at Credo AI?

As a Product Marketing Manager at Credo AI, you will be responsible for defining and managing our go-to-market strategies, crafting compelling narratives, and executing high-impact marketing campaigns. Additionally, you’ll create sales enablement content, manage product launches, and work closely with cross-functional teams to ensure alignment in messaging and execution.

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What qualifications are required to become a Product Marketing Manager at Credo AI?

To be considered for the Product Marketing Manager role at Credo AI, candidates should have 5+ years of experience in product marketing with expertise in sales enablement. A proven track record in driving alignment across marketing, sales, and product teams is essential. Strong storytelling abilities and a data-driven approach to marketing decisions will greatly enhance your candidacy.

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What kind of marketing campaigns can a Product Marketing Manager expect to run at Credo AI?

At Credo AI, a Product Marketing Manager can expect to plan and execute various marketing campaigns aimed at promoting both new and existing products. These campaigns will focus on engaging customers at different stages of their journey, requiring continuous assessment and optimization for scale and effectiveness.

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How does the role of a Product Marketing Manager at Credo AI contribute to the company’s mission?

The Product Marketing Manager at Credo AI plays a crucial role in articulating the value of our AI governance solutions, which directly contributes to fostering responsible AI development. Your strategic thinking and ability to create relatable narratives ensure that our message aligns with industry needs, ultimately driving AI adoption that is both safe and scalable.

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What benefits does Credo AI offer to its Product Marketing Manager?

Credo AI offers a comprehensive benefits package for its Product Marketing Manager, which includes a competitive salary range, health benefits (medical, dental, and vision), unlimited PTO, and generous parental leave. Additionally, we support coworking expenses and provide 401(k) plans for US employees, fostering a work environment that prioritizes health and work-life balance.

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Common Interview Questions for Product Marketing Manager
Can you describe your approach to developing a go-to-market strategy?

When developing a go-to-market strategy, I prioritize understanding the target audience and market needs. I collaborate with cross-functional teams to define key messaging and position the product effectively in the marketplace. Also, I utilize data analytics to identify trends and refine our strategy as needed.

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How do you measure the success of a marketing campaign?

I measure the success of a marketing campaign by analyzing KPIs such as customer engagement rates, conversion rates, and overall ROI. Setting clear objectives at the outset helps in tracking progress and making informed adjustments to improve performance during the campaign.

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What strategies do you use for sales enablement?

For effective sales enablement, I focus on creating tailored content, such as sales decks and one-pagers, that communicate our value proposition clearly. Moreover, I conduct training sessions with the sales team to ensure they are equipped with the information and tools they need to engage potential customers effectively.

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How do you keep up with industry trends in AI governance and compliance?

I stay updated on industry trends in AI governance and compliance by regularly reading relevant publications, attending webinars, and engaging in discussions on platforms like LinkedIn. Networking with industry experts also provides insights into emerging challenges and opportunities in the field.

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Describe a successful product launch you managed. What made it successful?

In a previous role, I led a product launch that was successful due to careful planning and cross-team collaboration. We defined clear goals, created tailored promotional content, and aligned our messaging with customer pain points. Gathering feedback post-launch also allowed for quick adjustments that contributed to enhanced engagement.

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How do you approach creating narratives for complex products?

When creating narratives for complex products, I break down the information into simpler concepts and focus on how the product meets the customer’s needs. I emphasize storytelling techniques that relate to real-world problems, making the content relatable and understandable.

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What are some challenges you’ve faced in product marketing and how did you overcome them?

One challenge I faced was a misalignment between marketing and sales teams on product messaging. To resolve this, I initiated regular meetings to foster communication, established clear guidelines for messaging consistency, and ensured both teams were on the same page regarding customer feedback.

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How do you ensure your marketing efforts are aligned with sales goals?

I maintain alignment between marketing efforts and sales goals by keeping open communication with the sales team, setting shared objectives, and developing targeted campaigns that directly support the sales strategy. Regular check-ins help us stay aligned and dynamically adjust based on sales feedback.

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What role does customer feedback play in your marketing approach?

Customer feedback is fundamental in my marketing approach as it informs product improvements and helps refine our messaging. I actively seek feedback through surveys, focus groups, and sales insights, ensuring our marketing strategies resonate with our audience.

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What tools do you find essential in your product marketing efforts?

I find tools such as CRM systems, marketing automation platforms, and analytics software essential for product marketing. These tools help me track customer engagement, analyze campaign performance, and streamline collaboration with different teams for effective execution.

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Credo AI is the world's first comprehensive AI governance SaaS product which puts AI ethics into action. In addition it empowers business and technical stakeholders to measure, manage & monitor AI introduced risks, to ensure ethical, auditable and...

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Full-time, remote
DATE POSTED
March 14, 2025

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