PPC Specialist (Remote- LATAM only)

As a PPC Specialist at our client's agency, you will be responsible for managing over 20 Google Ads accounts daily. Your primary tasks will include overseeing campaign setup and optimizations, conducting thorough keyword research, and executing PPC strategies that drive lead generation conversions. You will also monitor campaign performance, diagnose issues, and actively communicate updates to clients. Your role will focus on enhancing overall campaign success by optimizing landing pages and generating actionable insights from performance data.

Candidates applying for the PPC Specialist position must have a minimum of 2 years of experience managing Google Ads campaigns. A strong understanding of PPC principles, keyword research, bid strategies, and ad copywriting is essential. Additionally, being detail-oriented, organized, and possessing excellent communication skills are crucial. A bachelor’s degree in marketing, advertising, or a related field is preferred, and experience in creating lead generation ads for home services is a plus.

The work culture at the digital marketing agency is fast-paced and collaborative. They promote a supportive environment where team members are encouraged to think critically and creatively about enhancing campaign performance. As a remote PPC Specialist, you will have the flexibility to work from home while being part of a team that actively collaborates on managing over 100 accounts with a focus on treating client budgets with care and responsibility.

The PPC Specialist position offers a competitive salary of $1,500 monthly, along with a 10% bonus. Additional benefits include 15 days of Paid Time Off (PTO), recognition through a weekly eat-out bonus, and opportunities for professional development. The role is fully remote, providing great flexibility, with scheduled hours from Monday to Friday, 7:00 am to 4:00 pm EST.

Yes, the PPC Specialist position is specifically open to candidates residing in Latin American (LATAM) countries. Eligible countries include Mexico, Brazil, Argentina, and more. Applicants from outside LATAM, including the United States or other regions, will not be considered. This geographic focus is an integral part of the recruitment process.

When answering this question, detail your past roles, the types of campaigns you've managed, and the results you've achieved. Highlight specific metrics like click-through rates, conversion rates, and how your optimizations influenced campaign success.

Describe your approach to keyword research, including tools you utilize (like Google Keyword Planner) and methods for identifying high-volume keywords that align with business goals. Share any examples where your keyword strategy significantly improved campaign performance.

Discuss how you monitor campaigns and how you take actionable steps when performance dips. Include examples of strategies you've implemented in the past and how those adjustments led to improvements.

Explain your experience with A/B testing, user experience considerations, and how you analyze data to refine landing page elements. Offer specific examples where changes you made led to improved conversion rates.

Share your methods for maintaining transparency, such as regular updates via email, scheduled check-ins, and using data to illustrate campaign performance. Emphasize the importance of understanding client needs and adjusting strategies as needed.

Be honest about your perceptions, whether it’s competition for keywords or keeping up with platform updates. Discuss how you manage these challenges and your approaches to continuous learning in the fast-paced PPC landscape.

Prepare a narrative discussing a specific campaign, the objectives you had, and the steps you took to achieve them. Highlight the results, especially in terms of ROI and lead generation, to demonstrate your impact.

List the tools you are proficient with, including analytics programs, ad management platforms, and reporting tools. Explain how you utilize these tools to enhance your PPC strategies and performance monitoring.

Discuss your commitment to staying informed through industry blogs, webinars, podcasts, and community forums. Mention any specific sources you follow that provide value and help you adapt to changing practices in PPC advertising.

Express genuine interest in the agency’s mission and values. Tie your skills and goals to their services and culture, showing that you’re not only looking for a job but a place where you can contribute meaningfully to client success.