Lifecycle Email Marketing Manager

The Lifecycle Email Marketing Manager at Crisp is focused on designing and executing email marketing strategies that engage customers at every stage of their journey. This includes owning lifecycle marketing campaigns, managing marketing automation workflows in Hubspot, ensuring best practices in email deliverability, and leveraging data insights to improve campaign performance.

Candidates should have a minimum of 5 years in Lifecycle Marketing or a similar role, with proven success in driving net-new revenue through email marketing. Proficiency in Hubspot, understanding of email deliverability standards, experience managing large email programs, and skills in HTML/CSS for responsive email design are key qualifications for this position.

Crisp maintains high email deliverability rates of 98%+ by employing best practices in email authentication protocols such as SPF, DKIM, and DMARC, alongside proactive list hygiene and IP warming strategies. These practices help in preserving a strong sender reputation, which is crucial for effective email marketing.

As a Lifecycle Email Marketing Manager at Crisp, you will primarily work with the Hubspot Enterprise Platform, including its Marketing Hub and Sales Hub. You may also use tools like ActiveCampaign, GMass, and Google Analytics to manage campaigns and analyze performance metrics.

Crisp offers a comprehensive benefits package including 100% company-paid health, vision, and dental insurance, a 4% 401K match, generous paid time off, and paid parental leave for new parents. Additionally, they provide relocation assistance for non-local candidates, making it a compelling place to work.

Highlight specific strategies you've implemented to achieve high deliverability rates. Discuss your familiarity with protocols like SPF, DKIM, and DMARC and how you monitor list hygiene and sender reputation scores to ensure optimal email performance.

Share your process for mapping out the customer journey and identifying key touchpoints. Discuss how you utilize data analytics to inform your campaign strategies and your experience in combining different marketing automation tools.

Discuss vital metrics like open rates, click-through rates, conversion rates, and engagement metrics. Explain how you analyze these results to refine future campaigns and drive revenue growth.

Describe a specific campaign, the goals you set, the strategies you implemented, and how you tailored content to the audience. Reflect on the results achieved and the lessons learned throughout the process.

Outline your knowledge of regulations such as GDPR and CAN-SPAM. Describe how you incorporate compliance into your email marketing strategies, ensuring that your processes respect user privacy and consent.

Share specific examples of how you have used Hubspot for email marketing automation, performance tracking, and customer segmentation. Highlight your familiarity with its features and how they enhance your marketing efforts.

Discuss your proficiency in creating responsive email designs using HTML and CSS. Provide examples of how you've effectively coded emails for diverse platforms to ensure consistent rendering.

Illustrate your commitment to continuous learning by sharing resources you follow, industry newsletters you subscribe to, or conferences you attend. Discuss how you apply new findings to improve your email marketing strategies.

Discuss tactics such as A/B testing subject lines, personalizing content based on customer behavior, and segmenting audiences to tailor messages. Share specific examples where these strategies led to increased engagement.

Reflect on your approach to analyzing performance, learning from failures, and making data-driven adjustments. Provide an example of a campaign that didn't meet expectations and what changes you implemented to rectify the situation.