In this role, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.
A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.
Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.
Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.
Create and manage marketing automation workflows in Hubspot.
Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate, <2% bounce rate, and 90+ sender reputation scores.
Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.
Prepare regular performance reports for marketing leadership and key stakeholders.
Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.
5+ years of experience in a Lifecycle Marketing, Email Marketing or related role.
Proven ability to drive net-new revenue, primarily through email marketing.
Hubspot Proficiency.
Experience managing email programs with 250K+ monthly sends.
Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.
HTML/CSS Proficiency (for developing responsive emails)
Advanced Zapier Experience.
Experience supporting account-based sales initiatives within marketing teams.
3rd Party Integrations using REST API
Salesforce Experience
Marketing Attribution & Modeling
Data Visualizations
Cold Email Campaigns
Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)
ActiveCampaign
GMass
Google Analytics
100% Company Paid Health/Vision/Dental
4% 401K Match
Generous Paid Time Off
Paid Parental Leave for New Parents
Comprehensive Relocation Assistance for Non-Local Candidates
Crisp is an incredibly fast-moving, high-growth company (1470%+ growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.
Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023
Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)
Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
Recognized as Atlanta’s Best Places to Work
Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth
Published the legal industry’s best-selling marketing book
Host of the most listened-to podcast in the legal industry
Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post
#LI-AS1
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As the Lifecycle Email Marketing Manager at Crisp in Atlanta, you will play a pivotal role in shaping the journey of our business customers. Imagine being the architect of engagement strategies that not only attract new clients but also nurture them into long-term advocates. With your expertise, you'll ensure we maintain stellar email deliverability rates (98%+) by managing essential authentication protocols and IP warming strategies. Every day will present an exciting opportunity to own end-to-end lifecycle marketing campaigns, utilizing email as the main vehicle to guide prospects through the sales funnel smoothly. You'll create strategic touchpoints that engage customers more effectively, accelerating their journey from awareness to conversion. Your mastery of Hubspot will empower you to design and manage efficient marketing automation workflows, while your data-driven insights will continuously enhance our campaigns. Regular performance reporting to marketing leadership will unfold the success of your initiatives, and you’ll also build comprehensive documentation and playbooks for your team, ensuring everyone is on the same page and well-informed. If you have at least 5 years of experience in lifecycle or email marketing, a passion for email deliverability, and a knack for creating responsive emails, we’d love for you to be part of our dynamic, award-winning team at Crisp, where innovation and growth are at the heart of everything we do.
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