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Lifecycle Email Marketing Manager

About the Role:

In this role, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.

A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.

What You'll Be Doing:

  • Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.

  • Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.

  • Create and manage marketing automation workflows in Hubspot.

  • Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate, <2% bounce rate, and 90+ sender reputation scores.

  • Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.

  • Prepare regular performance reports for marketing leadership and key stakeholders.

  • Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.

Who You Are:

  • 5+ years of experience in a Lifecycle Marketing, Email Marketing or related role.

  • Proven ability to drive net-new revenue, primarily through email marketing.

  • Hubspot Proficiency.

  • Experience managing email programs with 250K+ monthly sends.

  • Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.

  • HTML/CSS Proficiency (for developing responsive emails)

  • Advanced Zapier Experience.

Bonus, Bot Not Required:

  • Experience supporting account-based sales initiatives within marketing teams.

  • 3rd Party Integrations using REST API

  • Salesforce Experience

  • Marketing Attribution & Modeling

  • Data Visualizations

  • Cold Email Campaigns

Tools & Software:

  • Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)

  • ActiveCampaign

  • GMass

  • Google Analytics

Benefits

  • 100% Company Paid Health/Vision/Dental

  • 4% 401K Match

  • Generous Paid Time Off

  • Paid Parental Leave for New Parents

  • Comprehensive Relocation Assistance for Non-Local Candidates

About Crisp

Crisp is an incredibly fast-moving, high-growth company (1470%+ growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.

  • Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023

  • Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)

  • Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)

  • Recognized as Atlanta’s Best Places to Work

  • Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth

  • Published the legal industry’s best-selling marketing book

  • Host of the most listened-to podcast in the legal industry

  • Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post

#LI-AS1

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Lifecycle Email Marketing Manager, Crisp

As the Lifecycle Email Marketing Manager at Crisp in Atlanta, you will play a pivotal role in shaping the journey of our business customers. Imagine being the architect of engagement strategies that not only attract new clients but also nurture them into long-term advocates. With your expertise, you'll ensure we maintain stellar email deliverability rates (98%+) by managing essential authentication protocols and IP warming strategies. Every day will present an exciting opportunity to own end-to-end lifecycle marketing campaigns, utilizing email as the main vehicle to guide prospects through the sales funnel smoothly. You'll create strategic touchpoints that engage customers more effectively, accelerating their journey from awareness to conversion. Your mastery of Hubspot will empower you to design and manage efficient marketing automation workflows, while your data-driven insights will continuously enhance our campaigns. Regular performance reporting to marketing leadership will unfold the success of your initiatives, and you’ll also build comprehensive documentation and playbooks for your team, ensuring everyone is on the same page and well-informed. If you have at least 5 years of experience in lifecycle or email marketing, a passion for email deliverability, and a knack for creating responsive emails, we’d love for you to be part of our dynamic, award-winning team at Crisp, where innovation and growth are at the heart of everything we do.

Frequently Asked Questions (FAQs) for Lifecycle Email Marketing Manager Role at Crisp
What are the main responsibilities of a Lifecycle Email Marketing Manager at Crisp?

The Lifecycle Email Marketing Manager at Crisp is focused on designing and executing email marketing strategies that engage customers at every stage of their journey. This includes owning lifecycle marketing campaigns, managing marketing automation workflows in Hubspot, ensuring best practices in email deliverability, and leveraging data insights to improve campaign performance.

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What qualifications are required for the Lifecycle Email Marketing Manager role at Crisp?

Candidates should have a minimum of 5 years in Lifecycle Marketing or a similar role, with proven success in driving net-new revenue through email marketing. Proficiency in Hubspot, understanding of email deliverability standards, experience managing large email programs, and skills in HTML/CSS for responsive email design are key qualifications for this position.

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How does Crisp ensure high email deliverability rates?

Crisp maintains high email deliverability rates of 98%+ by employing best practices in email authentication protocols such as SPF, DKIM, and DMARC, alongside proactive list hygiene and IP warming strategies. These practices help in preserving a strong sender reputation, which is crucial for effective email marketing.

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What tools and software will the Lifecycle Email Marketing Manager use?

As a Lifecycle Email Marketing Manager at Crisp, you will primarily work with the Hubspot Enterprise Platform, including its Marketing Hub and Sales Hub. You may also use tools like ActiveCampaign, GMass, and Google Analytics to manage campaigns and analyze performance metrics.

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What benefits does Crisp offer for the Lifecycle Email Marketing Manager position?

Crisp offers a comprehensive benefits package including 100% company-paid health, vision, and dental insurance, a 4% 401K match, generous paid time off, and paid parental leave for new parents. Additionally, they provide relocation assistance for non-local candidates, making it a compelling place to work.

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Common Interview Questions for Lifecycle Email Marketing Manager
Can you describe your experience with email deliverability and sender reputation management?

Highlight specific strategies you've implemented to achieve high deliverability rates. Discuss your familiarity with protocols like SPF, DKIM, and DMARC and how you monitor list hygiene and sender reputation scores to ensure optimal email performance.

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How do you approach designing lifecycle email campaigns?

Share your process for mapping out the customer journey and identifying key touchpoints. Discuss how you utilize data analytics to inform your campaign strategies and your experience in combining different marketing automation tools.

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What metrics do you consider when measuring the success of an email marketing campaign?

Discuss vital metrics like open rates, click-through rates, conversion rates, and engagement metrics. Explain how you analyze these results to refine future campaigns and drive revenue growth.

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Tell me about a successful email campaign you managed. What made it successful?

Describe a specific campaign, the goals you set, the strategies you implemented, and how you tailored content to the audience. Reflect on the results achieved and the lessons learned throughout the process.

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How do you ensure compliance with email marketing regulations?

Outline your knowledge of regulations such as GDPR and CAN-SPAM. Describe how you incorporate compliance into your email marketing strategies, ensuring that your processes respect user privacy and consent.

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What is your experience with Hubspot, and how have you utilized it in past roles?

Share specific examples of how you have used Hubspot for email marketing automation, performance tracking, and customer segmentation. Highlight your familiarity with its features and how they enhance your marketing efforts.

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Can you tell us about your experience with HTML/CSS in email design?

Discuss your proficiency in creating responsive email designs using HTML and CSS. Provide examples of how you've effectively coded emails for diverse platforms to ensure consistent rendering.

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How do you keep up with the latest trends and changes in email marketing?

Illustrate your commitment to continuous learning by sharing resources you follow, industry newsletters you subscribe to, or conferences you attend. Discuss how you apply new findings to improve your email marketing strategies.

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What strategies do you implement to improve engagement rates in lifecycle emails?

Discuss tactics such as A/B testing subject lines, personalizing content based on customer behavior, and segmenting audiences to tailor messages. Share specific examples where these strategies led to increased engagement.

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How do you handle setbacks or failures in email marketing campaigns?

Reflect on your approach to analyzing performance, learning from failures, and making data-driven adjustments. Provide an example of a campaign that didn't meet expectations and what changes you implemented to rectify the situation.

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One third of global food is wasted before it even reaches consumers -- and Crisp is on a mission to change that. A significant portion of waste is the result of slow-moving, inaccurate data in a complex global supply chain. Crisp is leading digita...

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Full-time, on-site
DATE POSTED
March 7, 2025

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