Performance Marketing Analyst

Job Description Job Title: Performance Marketing Analyst Location: Wilmington, DE Hours: Hybrid, Monday – Friday 8-5 Position Overview: CSC is looking for a Performance Marketing Analyst to join our Digital Marketing & Operations Team. This role will be responsible for data analysis, report building, dashboard development, and delivering strategic insights that shape and measure the effectiveness of marketing strategies across our channels—including paid search, website, events, social media, and more.The ideal candidate is highly analytical and adept at storytelling—translating complex data into meaningful insights that inform decision-making. A strong understanding of Salesforce, HubSpot, Google Ads, and similar platforms and data sources is required to ensure we’re capturing necessary data and to extract, analyze, and visualize data effectively.Additionally, this individual should have an interest in exploring and implementing AI into marketing analytics to improve reporting efficiency, optimize campaign performance, uncover deeper insights, and assist in competitive analysis.Key Responsibilities:• Analyze marketing and sales data from platforms like Salesforce, HubSpot, and Google Ads to identify trends, inefficiencies, and optimization opportunities.• Develop and maintain marketing performance reports and dashboards to track key metrics across all marketing channels, clearly demonstrating KPIs like lead source, volume, and quality; marketing’s influence on the sales pipeline; and ROI.• Ensure data integrity and identify gaps in data collection, implementing best practices for accurate and complete reporting.• Explore opportunities to implement AI-powered analytics and automation to enhance reporting, segmentation, campaign performance, and predictive analysis.• Create clear, compelling data narratives that drive strategic decision-making and present insights to channel managers, marketing managers, and leadership.• Monitor competitor marketing strategies, spending patterns, and channel performance to provide insights that inform our marketing strategy and investment decisions.• Collaborate with global marketing, data, and finance teams to ensure accurate revenue tracking, attribution, and alignment on reporting metrics.Qualifications:• 5+ years of experience in marketing analytics, preferably with a focus on digital marketing.• Strong proficiency in Excel, Salesforce (reports, dashboards, campaign tracking) and experience working with other marketing data sources like HubSpot, Google Ads, event attendance tracking, and other digital ad networks.• Interest in exploring and applying AI-driven analytics, automation, and machine learning to improve marketing insights.• Proficiency in business intelligence or data visualization tools (Power BI or similar) is a plus.• Strong analytical mindset with the ability to translate complex data into actionable insights.• Excellent communication and storytelling skills, with the ability to present findings to senior leadership.• Experience working in a B2B marketing environment preferred.About UsCSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers .We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.We encourage candidates to apply directly to our website and not through third-party sources.Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.About The TeamAt CSC®, we’re always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.• CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.• We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.• Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.• CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.• As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.• Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It’s an exciting time for us in terms of growth and expansion.