Senior Corporate Campaign Manager

The Senior Corporate Campaign Manager at Motive is responsible for developing and executing multi-channel promotional strategies, leading the messaging direction for corporate campaigns, collaborating with cross-functional teams, managing campaign budgets, and continuously tracking campaign performance to implement data-driven optimizations. These responsibilities are crucial for ensuring that Motive enhances its brand awareness and market presence.

To apply for the Senior Corporate Campaign Manager position at Motive, you should have at least 5 years of overall marketing experience, with a minimum of 3 years in B2B marketing. A bachelor's degree in Marketing, Communications, Business, or a related field is also required. Candidates should possess strong operational skills, communication proficiency, and a passion for learning and adapting strategies.

The Senior Corporate Campaign Manager plays a vital role in fulfilling Motive's strategic objectives by enhancing brand recognition and shaping market perception. This role ensures that campaigns effectively engage buyers and communicate Motive's innovative solutions that can transform physical operations, directly contributing to the company's growth and leadership in the industry.

The work environment at Motive for a Senior Corporate Campaign Manager is collaborative and fast-paced, with an emphasis on cross-functional teamwork. The role is entirely remote, providing flexibility while fostering a culture that values inclusivity and diversity. You will engage with various teams, enhancing your skills while making impactful contributions to the company's campaigns.

As a Senior Corporate Campaign Manager at Motive, you can expect ample opportunities for career growth. The role offers the chance to build new strategies, develop your skills in campaign management, and collaborate with cross-functional teams. By directly impacting the company's marketing efforts, you position yourself for advancement within the organization as you demonstrate your capabilities and drive results.

When answering this question, focus on specific campaigns you've managed, discussing the channels used, the strategies you implemented, and the results achieved. Highlight how your approach engaged the target audience and drove business results, providing quantitative data wherever possible.

Explain the key performance indicators (KPIs) that you track, such as engagement rates, lead generation, and conversion rates. Discuss the tools and methods you use to analyze data and how you adjust strategies based on campaign performance, emphasizing data-driven decision-making.

Share your process for defining messaging, including how you research and understand the target audience. Discuss the importance of alignment between messaging and overall business objectives, and provide examples of successful campaigns that utilized compelling and cohesive messaging.

Highlight your communication skills, your approach to project management, and how you establish clear objectives and roles. Provide examples of tools and practices you use to keep everyone aligned and motivated throughout the campaign lifecycle.

Use the STAR method (Situation, Task, Action, Result) to describe a specific example. Focus on the factors that prompted the adjustment, the changes you implemented, and the results of the revised strategy, showing your adaptability and problem-solving skills.

Be prepared to discuss the specific tools you've used, such as analytics platforms, project management software, or CRM systems. Explain why you prefer these tools and how they contribute to achieving campaign goals, improving efficiency, and tracking performance.

Share your sources for information, such as industry publications, webinars, and networking with peers. Discuss initial and ongoing education you pursue to expand your knowledge, and how you apply these insights to your work at Motive.

Again, use the STAR method to convey your experience. Detail the challenge, your approach to communication and conflict resolution, and the final outcome. This highlights your interpersonal skills and ability to navigate complex team dynamics.

Describe the analytical tools and metrics you prioritize in your analysis. Explain how you identify opportunities for improvement and the steps you take to optimize campaigns based on the insights gathered.

Reflect on your personal strengths, experiences, and passion for marketing that align with Motive's needs. Discuss how your unique perspective and skills can contribute to the team's success and the overall mission of the company.