Senior Product Marketing Manager

As a Senior Product Marketing Manager at Airbyte, your main responsibilities will include refining messaging and positioning, developing integrated marketing campaigns, collaborating closely with Sales and Developer Relations, overseeing product launches, and leading the AR strategy. You'll be pivotal in shaping the narrative around our groundbreaking data movement solutions.

To apply for the Senior Product Marketing Manager position at Airbyte, you should have at least 4 years of experience in B2B and developer tool product marketing. Strong written communication skills and the ability to work collaboratively are essential. Candidates should also demonstrate a keen understanding of customer needs and a passion for product communication.

Working as a Senior Product Marketing Manager at Airbyte offers you a unique opportunity to shape the company’s market narrative and contribute to its growth and market presence. This role will enhance your marketing expertise, expand your professional network, and provide you the platform to make a significant impact within a leading-edge company in the data movement space.

At Airbyte, we pride ourselves on a collaborative and inclusive company culture. We value open communication, continuous learning, and teamwork. Our commitment to maintaining a supportive work environment ensures that everyone can thrive and contribute effectively. We also have an open book policy to encourage transparency and trust.

Senior Product Marketing Managers at Airbyte can expect a competitive salary, generous equity packages, and significant benefits, including unlimited PTO, parental leave, and support for professional development. We believe in work-life balance and provide various health benefits and relocation assistance for those joining us from outside the San Francisco area.

When answering this question, focus on the strategy you employed, the challenges faced, and the measurable outcomes. Highlight your role in collaboration efforts, how you refined messaging, and what made the campaign a success. Be sure to connect your experience with the responsibilities at Airbyte.

Share your approach to prioritization techniques such as the Eisenhower matrix or agile methodologies. Discuss how you align priorities with business goals and customer needs while being flexible to adjustments as new information arises.

Demonstrating knowledge about Airbyte's mission, customer base, and the unique challenges it addresses in data movement is vital. Discuss your understanding of the competitive landscape and how you would leverage this knowledge in your marketing strategies.

Touch on your openness to constructive criticism and how you see feedback as a valuable tool for improvement. Describe your approach to collaboration and how you ensure everyone feels heard and valued during discussions.

Discuss a specific instance where strategy changes were necessary, what prompted those changes, and how you worked with your team to navigate this dynamically. Mention the positive outcome or lesson learned that resulted.

Highlight your familiarity with analytical tools such as Google Analytics, SEMrush, or customer feedback platforms. Discuss your process for gathering insights and how this data informs your marketing decisions.

Provide a concrete example where you evaluated existing messaging, identified gaps, and implemented a new strategy that led to improved audience engagement and understanding. Make sure to emphasize the metrics used to assess success.

Discuss the importance of connecting with customers emotionally through storytelling. Relate how compelling narratives can clarify product value and drive customer engagement, using specific examples from your past experiences.

Share your belief in a combination of customer empathy, strong communication skills, and the ability to collaborate effectively with cross-functional teams. Provide anecdotes that demonstrate how these traits lead to success in product marketing.

Outline your strategy for coordinating teams, defining timelines, developing materials, and executing promotional campaigns that drive awareness and excitement. Detail your experience managing similar launches and any unique tactics you thrive on.