Digital Media Senior Analyst, Programmatic

As a Digital Media Senior Analyst at Kepler, you will take charge of client relationships, oversee campaign executions, and manage projects within the Optimization & Innovation team. Your role involves collaborating with clients to understand their marketing goals, monitoring program performance through data analysis, and contributing to strategic insights for continuous improvement.

To thrive in the Digital Media Senior Analyst role at Kepler, applicants should have 1-3 years of experience in digital optimization, strong analytical skills, and a solid understanding of various digital media platforms such as Google Ads, DSPs, and social media advertising. Excellent communication skills and the ability to manage a diverse workload in a fast-paced environment are also crucial.

Kepler fosters a transparent and collaborative work environment that is both fun and fast-paced. As a Digital Media Senior Analyst, you will work alongside highly skilled professionals, and participate in innovative projects that drive engagement and results for clients. You'll also benefit from ample growth opportunities as the company continues to expand.

At Kepler, we believe in investing in our team members' growth. Digital Media Senior Analysts receive access to learning stipends, an annual tuition reimbursement program, and other opportunities to further their skills and knowledge in the digital media landscape, helping them advance their careers.

Digital Media Senior Analysts at Kepler enjoy a competitive salary along with a comprehensive benefits package that includes healthcare, unlimited PTO, a 401k plan, wellness and mobile phone stipends, and significant support for educational development, ensuring a healthy work-life balance.

In managing client relationships, it’s vital to understand their business objectives and expectations clearly. I prioritize open communication, regularly check in on project progress, and actively seek feedback. By establishing trust and being responsive to their needs, I aim to create a partnership that fosters mutual success.

I employ a range of analytical tools to track KPIs, assess audience engagement, and measure ROI. Utilizing data visualization techniques, I summarize performance metrics for clients, focusing on actionable insights that inform future campaigns and optimization efforts.

I prioritize tasks by assessing deadlines and campaign goals, and I break projects into manageable segments. Utilizing project management tools helps me stay organized and communicate effectively with team members, ensuring that key milestones are met.

I would start by identifying the client's target audience and align programmatic strategies accordingly. Leveraging real-time data and automated bidding mechanisms allows me to optimize ad placements, ensuring that we reach the right users at the right time, thus improving campaign effectiveness.

Creating a data-driven strategy begins with understanding the client’s goals, analyzing current performance data, and identifying industry trends. I integrate data analytics into creative planning, enabling informed decisions that resonate with target audiences, ultimately leading to higher engagement.

One challenging campaign encountered low engagement rates initially. I conducted a thorough analysis to identify audience insights and engaged with the creative team to tweak ad visuals. Implementing A/B testing on different approaches resulted in an increase in engagement and better campaign performance.

I find platforms like Google Analytics, SEMRush, and various DSPs crucial for tracking performance. These tools provide extensive data, helping to refine strategies and understand audience behavior, which is key for effective campaign management.

I stay updated on digital media trends by following industry blogs, attending webinars, and networking with peers. News outlets like AdWeek and Digital Marketing Buzz, along with active participation in professional forums, keep me informed about best practices and emerging technologies.

I would prepare a comprehensive report summarizing key performance metrics, trends, and actionable insights. During the discussion, I focus on clearly explaining the data and its implications, ensuring that the client understands both successes and areas for improvement.

I am drawn to Kepler because of its dynamic and innovative approach to digital media. The emphasis on teamwork and ongoing learning aligns with my professional growth aspirations. I am excited about the opportunity to make a meaningful impact while working with a talented group of people in such a recognized organization.