Marketing Manager

Location: Los Angeles, CA / Austin, TX / New York, NY

Truemed is looking for a Marketing Manager who is both creative and analytical, thrives in a fast-paced environment, and is eager to make an impact across multiple marketing functions. This role will be responsible for driving consumer engagement and transactions through lifecycle marketing, social media, content, and brand initiatives.

You will own our email and lifecycle marketing, ensuring we engage the right users at the right time to increase transactions and retention. You will also oversee and grow Truemed’s social media presence, crafting compelling content and fostering a strong community. Additionally, you’ll play a key role in developing blog content that supports our brand narrative and helps drive organic traffic.

Beyond digital marketing, you will support brand-related initiatives, including events and activations, helping to elevate Truemed’s presence in the space.

This role is ideal for someone early in their career who is looking for broad exposure to multiple marketing areas and wants to take ownership of key growth initiatives.

Outcomes for this Role

1. Drive Consumer Engagement & Revenue Through Lifecycle Marketing

   • Develop and execute automated email flows, campaigns, and transactional communications.

   • Use segmentation and behavioral data to personalize outreach and improve engagement.

   • Optimize email performance through A/B testing and analytics.

   • Grow the percentage of website traffic and revenue driven by email.

2. Scale Truemed’s Social Media Presence

   • Own Truemed’s social media channels, creating engaging, on-brand content that drives awareness and action.

   • Develop and execute a content calendar aligned with key campaigns and trends.

   • Actively engage with followers and respond to conversations to build community.

   • Partner with brand, product, and merchant teams to showcase Truemed’s impact.

3. Create High-Quality Content Across Marketing Channels

   • Develop compelling short-form and long-form content, including email copy, social posts, and blog content.

   • Maintain a consistent brand voice and messaging across all platforms.

4. Track, Analyze, and Optimize Performance

   • Monitor key metrics across lifecycle marketing and social media, identifying opportunities for improvement.

   • Regularly test new strategies, content formats, and distribution tactics to maximize impact.

   • Share learnings with the broader marketing team to inform strategy.

Values We’re Looking for

• Enthusiasm - you are passionate about our mission to put metabolic habits at the center of health.

• Creative & Data-Driven – You blend strong storytelling with performance insights, crafting content that’s both compelling and conversion-focused.

• Execution-Oriented – You move fast, iterate quickly, and don’t let perfection slow you down.

• Ownership Mentality – You want to own your work, drive impact, and grow your responsibilities over time.

• Consumer-Centric – You understand what engages and resonates with audiences and apply that knowledge to all marketing efforts.

• Collaborative & Communicative – You work well cross-functionally and can clearly articulate ideas, results, and recommendations.

Qualifications

We’re looking for a hungry, ambitious marketer who is eager to take on multiple areas of impact. You don’t need 10 years of experience—but you do need to be resourceful, proactive, and ready to learn fast.

Nice-to-haves:

• Experience with email marketing platforms (e.g., Klaviyo)

• Familiarity with social media management tools

• Strong copywriting and storytelling ability

If you’re looking for a high-growth role where you can have a big impact, develop new skills, and help shape Truemed’s marketing engine—this is it.

Compensation and Benefits

• Comp and equity in the top decile for Series A startups.

• Comprehensive medical, dental, and vision insurance with employer sponsored HSA contributions

• 401(k)

• Annual HSA/FSA Contributions

• Unlimited PTO

• Remote Work

• Coworking stipend

• L&D Stipend

• 2x/year company offsites and 2x/year team offsite

About Truemed

Our mission is to help people take control of their health. Today, 95% of all medical costs go to treating illness. Our goal is to empower people to invest in healthy habits today rather than treating illness in the future. We do this by supporting these 5 habits that research shows are tied to significantly improved health outcomes:

1. Eating healthy food

2. Getting an adequate quantity and quality of sleep

3. Increasing movement and exercise and reducing sedentary behavior

4. Reducing chronic stress

5. Increasing sunlight and minimizing environmental toxins

Today Truemed enables patients to use pretax HSA/FSA funds to buy healthy food, exercise equipment, and supplements. We support brands like Peloton, Eight Sleep, Momentous, and hundreds of others. We're building the infrastructure that allows health and wellness merchants to accept the $150+ billion tied up in HSA and FSA accounts. By allowing consumers to spend these pre-tax dollars on goods that make them healthier, we'll incentivize consumers to invest in their health and begin to reverse the explosion in chronic illness that's plagued the US for the last 50 years.

Truemed has raised capital from top tier investors including Andreessen Horowitz, Long Journey Venture, BoxGroup, and healthcare leaders like Dr. Mark Hyman and key angels like the founders of Eight Sleep, Thrive Market, and others.

Founding team

• Justin Mares has co-founded healthy food brands Kettle & Fire and Perfect Keto (which combined generate over $100 million/year in revenue) and is the co-author of Traction, a leading book on growth marketing.

  • More on Justin's passion for this mission in his newsletter.

• Calley Means is a health advocate and #1 New York Times best-selling co-author of Good Energy which advocates for our mission of putting metabolic health at the center of medicine

  • More on Calley's passion for this mission here.