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Demand Marketing Manager - job 1 of 2

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

    Job Description

    Daxko is looking for a Demand Marketing Manager to develop and execute high-impact marketing programs that drive new business opportunities. In this role, you will own demand generation strategies, optimize marketing campaigns, and work cross-functionally to ensure our efforts translate into pipeline growth and revenue. If you thrive in a fast-paced, results-driven environment and have a passion for B2B marketing, this role is for you.

    What You’ll Do

    • Virtual Event Strategy & Execution: Lead the planning, execution, and optimization of virtual events and webinars as key demand-generation tools.
    • Platform Management: Manage Goldcast or similar virtual event platforms, ensuring seamless integration with Salesforce and marketing automation tools.
    • Project Management: Use Asana to coordinate event timelines, tasks, and cross-functional collaboration, ensuring deadlines and objectives are met.
    • Audience Engagement & Experience: Design engaging virtual experiences that include live polls, Q&A, breakout sessions, and chat moderation to boost interaction.
    • Data & Performance Tracking: Analyze event performance using Salesforce and other analytics tools to track registrations, engagement, and post-event conversions.
    • Speaker & Content Coordination: Work with internal and external speakers to develop compelling event content aligned with marketing goals.
    • Collaboration & Promotion: Partner with content, social, and paid marketing teams to promote virtual events effectively.

    Qualifications

    What You Bring

    • 3+ years of experience in demand generation, virtual event marketing, or webinar production.
    • Hands-on experience with Goldcast, ON24, Zoom Webinars, or similar virtual event platforms.
    • Proficiency in Asana (or similar project management tools) for event planning and execution.
    • Experience with Salesforce CRM to track and report event-driven pipeline and conversions.
    • Strong analytical skills to measure virtual event ROI and optimize performance.
    • Excellent organizational and communication skills, with the ability to manage multiple events simultaneously.

    Must-Have Skills & Experience:

    • Bachelor’s degree in Marketing, Communications, Business, or a related field.
    • 2–4 years of relevant experience in demand generation marketing.
    • 1–2 years of B2B marketing experience in a demand generation role.

    Nice-to-Haves:

    • 5+ years of experience in B2B SaaS marketing.
    • Experience in the fitness industry (a plus).

    Additional Information

    The salary range for this role is $58,000 - $97,000 per year. Where you fall within the pay range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

    #LI-Remote

    Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

    We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

    🏝  Flexible paid time off 
    ⚕️ Affordable health, dental, and vision insurance options
    💪  Monthly fitness reimbursement
    🤑  401(k) matching
    🍼  New-Parent Paid Leave
    👖  Casual work environments
    🏡  Remote work

    All your information will be kept confidential according to EEO guidelines.

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    Average salary estimate

    $77500 / YEARLY (est.)
    min
    max
    $58000K
    $97000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Demand Marketing Manager, Daxko

    Daxko is searching for a versatile and ambitious Demand Marketing Manager to join our dynamic team in Birmingham, AL. Our mission is to power wellness and improve lives, and as a Demand Marketing Manager, you will play a pivotal role in developing and executing marketing programs that create new business opportunities. In this exciting position, you will be responsible for crafting demand generation strategies and optimizing marketing efforts to drive growth and revenue. Your day-to-day will include managing virtual events and webinars as essential tools for engaging our audience. You’ll also coordinate projects using Asana to ensure seamless execution and collaboration across various teams. We value creativity, and you will have the opportunity to design interactive and engaging virtual experiences that resonate with our health and wellness community. Moreover, you will track data and performance metrics using Salesforce to analyze the effectiveness of our campaigns. If you have a knack for storytelling and can work cross-functionally to align our marketing goals, then you're the perfect fit for us. With a Bachelor’s degree in Marketing or a related field and a minimum of three years’ experience in demand generation or virtual event marketing, we’d love for you to apply and contribute to our mission of enhancing the wellness industry.

    Frequently Asked Questions (FAQs) for Demand Marketing Manager Role at Daxko
    What are the key responsibilities of a Demand Marketing Manager at Daxko?

    As a Demand Marketing Manager at Daxko, you will lead the planning and execution of virtual events and webinars, manage event platforms like Goldcast, coordinate project timelines via Asana, and analyze event performance through Salesforce to optimize our demand generation efforts.

    Join Rise to see the full answer
    What qualifications do I need for the Demand Marketing Manager role at Daxko?

    To be eligible for the Demand Marketing Manager position at Daxko, you should have at least 3 years of experience in demand generation or virtual event marketing, proficiency in using marketing tools such as Salesforce and Asana, and a Bachelor’s degree in Marketing, Communications, Business, or a related field.

    Join Rise to see the full answer
    What skills are essential for a Demand Marketing Manager at Daxko?

    Essential skills for a Demand Marketing Manager at Daxko include strong analytical abilities to measure event performance, excellent organizational skills for multitasking, project management experience, and proficiency in virtual event platforms and CRM software.

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    How does Daxko approach team diversity in hiring for the Demand Marketing Manager position?

    Daxko is committed to hiring a diverse workforce and values differing perspectives and ideas. We believe that the unique skills and experiences of our team members greatly contribute to our success and the fulfillment of our mission.

    Join Rise to see the full answer
    What is the salary range for the Demand Marketing Manager role at Daxko?

    The salary range for the Demand Marketing Manager at Daxko is between $58,000 and $97,000 per year, which is based on your skills, experience, and the attributes you demonstrate in the role.

    Join Rise to see the full answer
    Common Interview Questions for Demand Marketing Manager
    Can you describe your experience with demand generation and how it applies to the Demand Marketing Manager role?

    In your response, emphasize specific campaigns you've run, the strategies you employed to drive engagement, and how those experiences can contribute to achieving Daxko's marketing goals.

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    How do you manage multiple virtual events and ensure their success?

    Discuss your project management strategies, tools you use (like Asana), capacity for communication between teams, and methodologies for evaluating event performance to optimize future outcomes.

    Join Rise to see the full answer
    What tools have you used for tracking marketing performance?

    Mention specific tools such as Salesforce, Google Analytics, or any marketing automation platforms you've worked with, and explain how you've leveraged them to measure campaign effectiveness.

    Join Rise to see the full answer
    How would you enhance audience engagement during virtual events?

    Provide examples of techniques you’ve employed before, such as live polls, interactive Q&A sessions, or breakout rooms, to illustrate your innovative approach to creating engaging virtual experiences.

    Join Rise to see the full answer
    What’s your approach to optimizing marketing campaigns?

    Explain the metrics you focus on, how you conduct A/B testing, and your strategy to adjust campaigns based on performance data to maximize ROI as a Demand Marketing Manager.

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    Can you provide an example of how you worked cross-functionally to achieve marketing goals?

    Share a specific project where collaboration played a key role, detailing how you interacted with sales, product, or content teams to achieve shared objectives.

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    What tactics would you use to promote a new virtual event?

    Discuss using email campaigns, social media marketing strategies, partnership outreach, and possibly influencer engagement to drive registrations and awareness for new events.

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    What metrics do you consider when assessing the success of a virtual event?

    Talk about metrics such as registration numbers, participant engagement levels, post-event surveys, and conversion rates to leads or sales as indicators of overall success.

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    How do you stay updated on industry trends related to demand generation?

    Explain your methods, such as following industry leaders on social media, subscribing to relevant newsletters, or participating in forums and webinars to continuously enhance your knowledge.

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    Why do you want to work as a Demand Marketing Manager at Daxko?

    Convey your passion for the wellness industry and how you resonate with Daxko’s mission. Highlight specific attributes of Daxko that appeal to you, such as the company culture or opportunities for innovation.

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    We power health and wellness throughout the world.

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    DATE POSTED
    March 12, 2025

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