Account Manager - PR

Job Title: Account Manager - PR (Agriculture & Sustainability PR) 

Do you have knowledge of Australia’s agriculture and rural industries, coupled with public relations, media and communications experience? Do you want to be part of a skilled team that works on interesting projects for a diverse group of clients that make a difference? 

This is a rare opportunity to do just that as an Account Manager for Dentsu Creative Public Relations. 

About Us:

Dentsu Creative Public Relations is a public relations and communications agency with specialist expertise covering agribusiness, sustainability, energy, the circular economy, finance, and regional Australia. For more than three decades we’ve built a reputation for excellence, working with corporations, research organisations, governments, NGOs and communities to tackle some of the most important issues facing rural Australia. We work with our clients to drive change that builds a better future for our planet and its people. 

We build strong relationships with our clients and work with them to develop and implement dynamic communications strategies that utilise traditional, digital and social channels to deliver meaningful outcomes and impressive results. 

We are a close-knit team with a diverse range of skills and experience, and we love what we do. We care about our people and invest in their skills and career development. Being part of one of the largest, most forward-thinking communications networks in the world comes with excellent benefits, including an outstanding professional development program and generous HR benefits. 

Our work environment also has the best of both worlds. We have impressive  offices in Sydney, Brisbane and Melbourne that foster creativity, and a flexible approach to work that supports individual productivity and wellbeing. 

Dentsu Creative operates in over 21 markets worldwide with more than 2,200 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. 

Job Description:

As a PR Account Manager in the Agriculture & Sustainability  PR team, your primary focus is to support the PR team in delivering impactful campaigns and maintaining exceptional client experiences. Working closely with the team, you will handle day-to-day client management tasks ensuring projects progress smoothly and client objectives are consistently met. 

Key Responsibilities: 

• Client Management: Engage in proactive and responsive communication with key client and media stakeholders, anticipating needs and maintaining a high standard of client satisfaction. 

• Campaign Execution: Contribute to the development and execution of strategic PR campaigns that enhance brand reputation and visibility. 

• Content Creation: Draft and review PR materials, including press releases, media pitches, print and digital content, and client reports, ensuring pinpoint accuracy. 

• Media Relations: Build and maintain strong relationships with media contacts, managing media lists, and assisting with pitching efforts. 

• Project Management: Coordinate timelines, budgets, and client deliverables, ensuring all project tasks are completed on time and to a high standard. 

• Team Collaboration: Partner effectively with internal stakeholders, such as media, creative, and strategy teams, as well as external contacts, to advance PR initiatives and strategic deliverables. 

• Financial Management: Assist in monitoring and reporting on client and project budgets, ensuring all expenditures align with client agreements and project scopes. 

Qualifications: 

• Proven experience within a PR agency or client-side environment, (Agriculture experience highly desired) supporting public relations campaign development, media relations, content creation and events. 

• Strong written and verbal communication skills, with the ability to draft press releases, media summaries, and client updates. 

• Knowledge of digital PR tactics, such as website, SEO writing, social media and influencer activity (desired but not essential).  

• Experience in creating and managing media lists, assisting with pitching efforts, and preparing draft PR materials. 

• Ability to build and maintain strong, strategic relationships with internal teams, clients and media contacts. 

• Proficiency in Microsoft Office and PR-specific tools such as media monitoring software and digital platforms. 

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field (desired but not essential). 

What We Offer: 

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy, which includes a $250 contribution to your home office setup. 

• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change. 

• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way. 

• Career Development and Learning & Development opportunities, including access to our global online Dentsu University. 

• Be part of a global network that truly invests in recognizing performance via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero. 

Become a Champion for Meaningful Progress: 

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners, and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures. 

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you. 

Next Steps: Sound exactly like the sort of role for you? Apply now!