Digital Account Manager

As a Digital Account Manager at iProspect, you will be responsible for developing digital media strategies tailored to client needs, managing various digital media projects, and optimizing advertising displays. You will also communicate and negotiate with clients and partners, analyze campaign results, and ensure effective client relationships, ultimately driving their business goals forward.

To be considered for the Digital Account Manager role at iProspect, you should have at least three years of experience in managing digital media projects, familiarity with Google Ads and web analytics tools like Google Analytics. Strong communication skills in both Estonian and English, along with an ability to interpret marketing data effectively, are essential for this position.

iProspect supports employee development through continuous training and development opportunities within the exciting realm of digital media. Working in a friendly and enthusiastic team environment, Digital Account Managers are encouraged to grow their skill set and innovate within their roles to better serve clients.

The work culture at iProspect is vibrant, inclusive, and supportive. As a part of the Dentsu family, Digital Account Managers work in a friendly environment that values collaboration, diversity, and innovative thinking, allowing for a better service to our clients while aiding personal career growth.

At iProspect, we utilize a range of tools for digital media management, including Google Ads for advertising, Google Analytics for tracking performance, and various systems used by Dentsu. Familiarity with these tools is beneficial for success as a Digital Account Manager.

Highlight specific digital media campaigns you've managed, discussing your role, the strategies implemented, and the outcomes. Be sure to showcase your ability to analyze campaign data and how you used insights to improve results.

Explain your approach to prioritizing tasks by discussing how you assess urgency and importance. Mention tools or methodologies you use for project management to keep everything on track and ensure client satisfaction.

Discuss specific strategies such as audience targeting, A/B testing, and using analytics to iteratively improve campaign performance. Provide examples of past successes to lend credibility to your strategies.

Talk about the importance of transparency and regular updates. Explain how you tailor your communication style to suit different clients and ensure their needs are met while also guiding them based on your expertise.

Be specific about the types of campaigns you’ve run using Google Ads and how you’ve utilized analytics tools to ascertain campaign performance. Mention any certifications you might hold as well to boost your credibility.

Share a concrete example of a challenge, your thought process in addressing it, and the eventual success that resulted from your strategic changes, showcasing your analytical and problem-solving skills.

Discuss your methods for staying informed, such as following industry blogs, attending webinars, and participating in professional networks. Highlight your commitment to lifelong learning in digital marketing.

Explain how you use analytics data to assess campaign success, guide decision-making, and educate clients. Provide examples of specific metrics you find valuable in your strategies.

Outline a systematic approach to reviewing underperforming campaigns, including data analysis, identifying potential issues, and adjusting tactics such as targeting or messaging based on insights gleaned.

Emphasize the importance of building trust and understanding client needs. Discuss how you navigate client expectations and maintain open lines of communication to foster long-term relationships.