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Optimisation Executive

The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Optimisation Executive

Sydney based

Salary range $80,000 - $90,000 including super (dependent on experience)

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

The Optimisation Executive will work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

KEY RESPONSIBILITIES

This position includes, but is not limited to, all of the following aspects:

Paid Media

  • Building and managing paid media campaigns across SEM, Display, Video and Social advertising
  • Weekly performance reporting and budget management
  • Cross-channel media planning and forecasting
  • Optimising media campaigns to meet client goals and ensure forecasts are met
  • Distilling large data sets of media results into actionable insights

Owned Media

  • Developing testing and personalisation roadmaps and documentation – outlining hypotheses, success metrics and experiences for key client audiences
  • Analysing and recommending when to conclude live campaigns or tests and provision of key learnings and next steps
  • Quality Assurance testing
  • Project managing rapid, small scale projects
  • Reporting on business/customer goals, analytics and making recommendations for best practices Client leadership
  • Owning weekly meetings on ongoing projects, deliverables and next steps
  • Presenting results and strategic initiatives to clients
  • Working with cross-functional teams across data, design, development and more

Team leadership

  • Work with senior team members to support internal growth goals and maintain best practice business processes
  • Mentor junior team members, supporting their growth in technical and soft skills

 

Required Skills and Experience

  • 3+ years paid media experience and onsite optimisation (cross-channel personalisation)
  • Testing and Optimisation platform experience (Adobe Target, Optimizely, Google Optimise, or similar)
  • Paid Social delivery experience
  • Search or Programmatic media technology
  • Stakeholder Management experience
  • Strong analytical mindset
  • Self-motivated and dedicated to client success
  • Advanced knowledge of MS Office tools, specifically in Excel
  • Experience with the Adobe Marketing Cloud Adobe Media Cloud Technology a bonus - in particular, Ad Cloud, Target, Audience Manager, and Analytics 

What’s in it for you:

  • Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
  • The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
  • 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
  • Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Why Join Us? At Dentsu Creative, we value ambition and drive. We ensure tasks are completed effectively, work meets high standards, and deadlines are met. If you are passionate about PR and eager to make a difference, we would love to hear from you!

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Sound exactly like the sort of role for you? Apply now!

Location:

Sydney

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Average salary estimate

$85000 / YEARLY (est.)
min
max
$80000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Optimisation Executive, Dentsu

Are you ready to take your career to the next level as an Optimisation Executive with Dentsu in Sydney? We're looking for a driven individual to join our thriving Digital Performance team, where you will play a pivotal role in executing performance marketing campaigns that not only align with our strategies but also exceed client expectations. Imagine being at the forefront of innovative media campaigns across SEM, Display, Video, and Social advertising - that's your everyday reality here! Your analytical prowess will shine as you manage budgets, report on performance, and optimize campaigns to achieve clients' goals. With at least 3 years of experience under your belt, you’ll also have the opportunity to develop testing and personalization roadmaps that resonate with key audiences. This role isn’t just about the technicalities; it's about building lasting client relationships and mentoring junior team members, all within a supportive environment that celebrates inclusivity and drives meaningful change. Plus, you'll enjoy fantastic benefits like flexible working arrangements, ample annual leave, and dedicated volunteer leave. Join us at Dentsu where your ambition and enthusiasm for digital marketing can lead to impactful transformation and success!

Frequently Asked Questions (FAQs) for Optimisation Executive Role at Dentsu
What are the main responsibilities of the Optimisation Executive at Dentsu?

As an Optimisation Executive at Dentsu, your main responsibilities will include building and managing paid media campaigns across various platforms, performing weekly performance reporting, and optimizing campaigns to meet client goals. You will also develop testing and personalization strategies, manage client meetings, and mentor junior staff, making a direct impact on the agency's success.

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What qualifications are required for the Optimisation Executive role at Dentsu?

To thrive as an Optimisation Executive at Dentsu, candidates should have at least 3 years of experience in paid media and onsite optimization, alongside a strong analytical mindset. Familiarity with testing and optimization platforms like Adobe Target or Google Optimize, as well as paid social and programmatic media technologies, are also key qualifications for this role.

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How does Dentsu support career development for the Optimisation Executive position?

Dentsu is committed to the growth and development of its employees. In the Optimisation Executive role, you'll have access to various learning and career development opportunities, including participation in dentsu University. This approach ensures you’re continuously evolving and equipped with the latest industry skills.

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What benefits does Dentsu offer to its Optimisation Executives?

Optimisation Executives at Dentsu enjoy a range of benefits, including flexible work arrangements, a generous annual leave policy, and volunteer leave. With additional opportunities to participate in wellness initiatives and access to a dedicated home office contribution, Dentsu prioritizes both your well-being and professional growth.

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What kind of work environment can Optimisation Executives expect at Dentsu?

Optimisation Executives at Dentsu can expect a dynamic and inclusive work environment that values diversity and fosters innovation. The culture encourages employees to bring their whole selves to work, contributing to creativity and collaboration, which are essential in developing impactful marketing strategies.

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Common Interview Questions for Optimisation Executive
How do you prioritize tasks when managing multiple performance marketing campaigns?

In the Optimisation Executive role, it's crucial to prioritize tasks based on client deadlines and campaign importance. I typically use project management tools to keep everything organized, ensuring that critical tasks are tackled first while maintaining an agile approach to adapt to any changes.

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What strategies do you use to optimize paid media campaigns?

Optimizing paid media campaigns involves analyzing performance data to determine what's working. I leverage A/B testing, adjust bidding strategies, and refine audience targeting based on insights gathered from previous campaigns to maximize ROI effectively.

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Can you describe your experience with data analysis in performance marketing?

Absolutely! Data analysis is one of my strengths. In my previous roles, I've worked extensively with tools like Google Analytics and Excel to interpret data trends, evaluate campaign performance, and draw actionable insights that guide future marketing strategies.

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What is your experience with testing and optimization platforms?

I've worked with several testing and optimization platforms, including Adobe Target and Optimizely. My approach involves setting clear hypotheses for tests and measuring success metrics to ensure that we only implement strategies that enhance user experience and drive conversions.

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How do you handle feedback from clients?

I believe feedback is critical for growth and improvement. I actively listen to client concerns and suggestions, using them as a foundation to adjust our strategies. Open communication helps build trust and ensures that client goals are always met.

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Describe a time when you had to troubleshoot a campaign issue.

In a previous role, I faced a significant drop in campaign performance. By conducting a thorough analysis, I identified that an audience targeting error led to irrelevant impressions. I swiftly adjusted the targeting parameters, resulting in restored campaign performance and enhanced client satisfaction.

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How do you ensure effective communication with cross-functional teams?

Clear and consistent communication is key. I prefer to set up regular check-ins with cross-functional teams to align on project goals and provide statuses. Using collaborative tools also helps in keeping everyone on the same page.

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What role does creativity play in your approach to performance marketing?

Creativity is essential in performance marketing to stand out in a crowded digital landscape. I always look for innovative ways to present campaigns and engage audiences, whether through compelling ad copy or unique visual themes.

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How do you measure success in your campaigns?

Success metrics vary, but typically I focus on KPIs such as conversion rates, return on ad spend (ROAS), and audience engagement levels. Continuous tracking helps me refine strategies to ensure that targets are not just met but exceeded.

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Why do you want to work as an Optimisation Executive at Dentsu?

I’m excited about the opportunity to work at Dentsu because of its focus on innovation and positive impact on clients. The brand’s commitment to diversity and professional development aligns perfectly with my values, and I believe I can bring valuable insights and experience to the team.

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Unlike Godzilla, Dentsu is one monster that doesn't leave Japan in ruins. One of the largest advertising conglomerates in the world, Dentsu is the #1 ad firm in Japan. Its numerous agencies operate in about 25 countries and provide creative servic...

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Full-time, remote
DATE POSTED
April 12, 2025

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