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Marketing Events Manager

Who we are

We're a leading, global security authority that's disrupting our own category.  Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers.  We help companies put trust - an abstract idea - to work. That's digital trust for the real world.

Job summary

The DigiCert Marketing Events Manager supports the planning of major corporate and Internal Events throughout the year including tradeshows, conferences, meetings, and field events.  The Marketing Events Manager should be a highly organized person with an ability to manage multiple projects at a time, resources, budgets, and onsite personnel.

 

What you will do

  • Manage event and trade show booths each year, working closely with marketing and sales teams to drive brand awareness and product revenue.  Planning includes logistics, staffing, booth layout, booth furnishings, labor and marketing materials.
    • Work with external vendors for various tradeshow needs.
    • Tradeshow management for regional and national shows- Logistics, staffing, booth layout, booth furnishings, and labor needs.
  • Pre, during, and post-show marketing material needs and advertising opportunities.
  • Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing.
  • Work with the regional marketing managers and sales teams to staff events.
    • Assist DigiCert attendees with travel support and coordination.
  • Ordering and tracking event inventory include collateral, giveaways, etc.
  • Capture and assist with coordinating social content while at shows and engage with attendees.
  • Attend select tradeshows as needed (travel 25%-35%).
  • Pre and post show communication.
    • Both internal and external.
  • Track Budgets given to you by the business unit.
  • Support events with registration sites and requirements.
  • Create and define budgets for events (not just track them as in the role description).
  • Identifies and Evaluates key events (above and beyond just taking the events given).
  • Manages additional events outside our scope of events (always willing to take on additional events like Partner events, field events, internal events, etc.).
  • Works with the Regional Marketing Leader and Product Marketing team to develop event strategy, content and objectives; spearheads initiatives to meet objectives based on lead and pipeline generation, and more.
  • Drives pipeline and generate MQLs through onsite activations and support of the Sales team.
    • Additionally responsible to track results of events and create pipeline from events.
    • Analyze, track, and report on event ROI based on predetermined pipeline and MQL metrics (DCP and MIP) using Salesforce.
  • Production Management – Knowledgeable and familiar with Event Production and AV set ups and terms.
  • Negotiate and execute contracts for large and small-scale events.
  • Additional Systems/Software Knowlededge a PLUS.
    • Online marketing and registration systems such as CVENT, Eloqua, Salesforce.

 

What you will have

  • Bachelor’s degree in marketing or related field.
  • 5-10 years of related marketing experience, ideally in event marketing, field marketing or demand generation.
  • Strong communication skills – written and oral.
  • Capacity to manage multiple projects simultaneously.
  • You are creative, innovative, and always think outside the box.
  • You are metric driven and have the ability to draw insight from complex marketing data.
  • Confident with a dynamic personality.
  • Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently.

 

Benefits

DigiCert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

 

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Events Manager, DigiCert

At DigiCert, we are a leading global security authority, and we pride ourselves on creating digital trust for the real world. As our Marketing Events Manager, you will be a key player in orchestrating major corporate and internal events throughout the year, including tradeshows, conferences, and meetings. Your organizational skills will shine as you manage multiple projects simultaneously while collaborating with our marketing and sales teams to enhance brand awareness and drive product revenue. You will be hands-on in overseeing logistics—everything from staffing to booth layout, and even working closely with external vendors for various trade show needs. Your expertise will not only span event management but will also include crafting marketing material and tracking budgets to ensure we meet our goals. Plus, you’ll get to engage with attendees on the ground, capture social content, and evaluate event ROI using Salesforce. We’re looking for someone creative and innovative who is comfortable in a dynamic environment and keen on turning insights from complex marketing data into actionable strategies. Join us in turning abstract principles of trust into tangible results, and help us enhance our community’s experiences as we continue to disrupt our category. We can't wait to meet a candidate who is ready to elevate our events and make a meaningful impact!

Frequently Asked Questions (FAQs) for Marketing Events Manager Role at DigiCert
What responsibilities does a Marketing Events Manager at DigiCert have?

As a Marketing Events Manager at DigiCert, you will be responsible for planning and executing major corporate and internal events, including tradeshow management and field events. This role involves managing logistics, staffing, and marketing material needs, as well as acting as a liaison between corporate marketing and field sales teams. You’ll also capture social content at events and conduct post-event evaluations to track ROI.

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What qualifications are needed for the Marketing Events Manager position at DigiCert?

To qualify for the Marketing Events Manager role at DigiCert, candidates should possess a bachelor’s degree in marketing or a related field, along with 5-10 years of relevant marketing experience, especially in event or field marketing. Strong communication and project management skills are essential, and familiarity with event production and marketing software like Salesforce is highly beneficial.

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How does a Marketing Events Manager at DigiCert drive brand awareness?

A Marketing Events Manager at DigiCert drives brand awareness by managing impactful event experiences, strategically planning booth layouts, and coordinating onsite activations that resonate with attendees. Collaborating closely with marketing and sales teams, you will ensure that the events are aligned with business objectives, effectively generating leads and raising brand visibility.

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What is the travel expectation for the Marketing Events Manager at DigiCert?

The Marketing Events Manager at DigiCert can expect to travel 25%-35% of the time to attend select tradeshows and events. This role requires an enthusiastic individual who enjoys engaging with attendees face-to-face and bringing the digital trust message to a broader audience.

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What soft skills are important for a Marketing Events Manager at DigiCert?

Key soft skills for a Marketing Events Manager at DigiCert include creativity, adaptability, strong communication skills, and the ability to think outside the box. The ideal candidate should also be confident, metric-driven, and capable of managing multiple projects while maintaining a positive attitude in a fast-paced environment.

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Common Interview Questions for Marketing Events Manager
Can you explain your experience with event planning?

When answering this question, point to specific events you have planned, including the scope and challenges you faced. Emphasize how your planning led to successful outcomes, using metrics if possible to demonstrate your impact.

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How do you handle tight deadlines during event planning?

Discuss your strategies for managing stress and prioritizing tasks. Highlight your organizational skills and share a specific example of a time you successfully met a deadline while maintaining high-quality work.

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What strategies do you use to evaluate event ROI?

You should outline your methods for tracking ROI through metrics like leads generated, attendee feedback, and follow-up conversion rates. Provide examples of how you’ve used this data to inform future events.

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Describe a time you faced a challenge while managing an event. How did you resolve it?

Share a detailed story about a specific event challenge you encountered, the steps you took to address it, and the positive outcome. Focus on your problem-solving skills and ability to stay calm under pressure.

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How do you engage attendees during events?

Express your approach to engaging attendees, such as leveraging social media, interactive booths, or fun giveaways. Use past experiences to showcase successful methods you implemented to enhance attendee engagement.

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What tools or software do you use for event management?

Mention specific tools you’re adept with, such as Salesforce, CVENT, or Eloqua. Explain how you use these tools to streamline event logistics, manage registrations, and analyze event performance.

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How do you ensure that events align with company goals?

Discuss how you collaborate with sales and marketing teams to understand company objectives, and how you incorporate those aims into your event plans to ensure alignment and success.

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Can you give an example of a successful marketing initiative you led at an event?

Provide a specific example of an initiative you led that resulted in high levels of engagement or brand impact, backed up by metrics. Make sure to link your role in creating that success.

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How do you manage your budget for events?

Explain your approach to budget creation and tracking, including how you prioritize spending and ensure that you stay within budget while meeting event objectives.

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What do you consider when choosing venues for events?

Detail your criteria for selecting venues, such as location, capacity, amenities, and budget, and how these factors contribute to the overall success of the event.

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DATE POSTED
April 18, 2025

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