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Junior Social Media Analyst

THE OPPORTUNITY FOR YOU

We’re looking for a passionate and detail-oriented Social Media Analyst to join our team and help us understand the performance of our media campaigns, especially across social media. This is a great role for someone who enjoys working with data, creating reports, and learning how to turn numbers into stories. You’ll support marketing and publicity teams by analysing data, tracking key social media metrics, and producing regular reports that help inform creative and strategic decisions.

The Role

·       Data Collection and Analysis: Gather and work with data from social media platforms and other sources to track campaign performance.

·       Reporting: Create clear and simple reports using tools like Excel and PowerPoint that highlight key trends, results, and recommendations.

·       Insight Development: Help the team understand what’s working and what’s not by turning data into easy-to-understand insights and summaries.

·       Team Collaboration: Work with account and creative teams to deliver data that supports client objectives.

·       Tool Use: Use social listening and analytics tools (like Brandwatch, Meltwater, etc.) to track social media conversations and engagement.

Requirements

·       At least 2 years of work experience in social media analytics or a similar role.

·       Familiarity with social media platforms and key performance metrics (e.g., engagement, reach, sentiment).

·       Good understanding of social listening or analytics tools.

·       Good Excel skills for data analysis (formulas, charts, pivot tables etc.).

·       Comfortable creating PowerPoint slides with data visualisation and summaries.

·       Strong attention to detail and willingness to learn.

·       Clear written and verbal communication.

·       Interest in social media trends and the entertainment/film industry is a bonus!

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Junior Social Media Analyst, DMS

Are you excited about diving into the world of social media and turning data into compelling stories? As a Junior Social Media Analyst at our company, you’ll play an essential role in helping our marketing and publicity teams understand the impact of their campaigns. With your passion for numbers and keen eye for detail, you’ll be gathering data from various social media platforms to evaluate performance and share valuable insights. We’re looking for someone who's not only comfortable with the technical side of analytics but also enjoys collaborating closely with account and creative teams. You’ll use tools like Excel and PowerPoint to create reports that highlight key trends and recommendations. If you have at least two years of experience in social media analytics, a solid grasp of social listening tools, and a genuine interest in social media trends, especially in the entertainment and film industry, we’d love to have you on board. Your ability to transform complex data into clear insights will be crucial in guiding our strategic decisions and optimizing our campaigns. Join us and make your mark in a role where every number tells a story, and every insight drives our success!

Frequently Asked Questions (FAQs) for Junior Social Media Analyst Role at DMS
What are the responsibilities of a Junior Social Media Analyst at our company?

As a Junior Social Media Analyst, you’ll be responsible for collecting and analyzing data from various social media platforms, creating insightful reports, and collaborating with marketing and creative teams to inform campaign strategies. You’ll track key performance metrics, identify trends, and use tools like Excel and PowerPoint to deliver your findings in a clear and engaging manner.

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What qualifications are required for the Junior Social Media Analyst position?

The ideal candidate for our Junior Social Media Analyst role should have at least two years of experience in social media analytics or a related field. A solid understanding of social media platforms, key performance metrics, and proficiency in using analytics tools is essential. Additionally, strong Excel skills for data analysis and clear communication abilities are necessary to succeed in this role.

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How does a Junior Social Media Analyst contribute to marketing strategies?

A Junior Social Media Analyst contributes to marketing strategies by providing detailed insights from data analysis. By tracking campaign performance and key metrics, the analyst helps identify what’s working and what isn’t, allowing the marketing and publicity teams to make informed decisions and optimize their campaigns accordingly.

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What tools will I use as a Junior Social Media Analyst?

In the role of Junior Social Media Analyst, you will utilize various tools such as Brandwatch and Meltwater for social listening and analytics. Additionally, you’ll be working extensively with Excel for data manipulation and PowerPoint for creating visually impactful reports that summarize your findings.

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Is experience in the entertainment industry essential for the Junior Social Media Analyst role?

While experience in the entertainment industry is considered a bonus, it is not a strict requirement for the Junior Social Media Analyst position. However, a strong interest in social media trends and how they relate to the entertainment and film industry can enhance your ability to provide valuable insights for our campaigns.

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Common Interview Questions for Junior Social Media Analyst
Can you explain your experience with social media analytics?

When asked about your experience, be sure to highlight specific roles and describe the tools you used and what data you analyzed. Discuss how your insights led to strategic decisions or improved campaigns, showcasing your ability to translate data into actionable recommendations.

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How do you prioritize tasks when managing multiple projects as a Junior Social Media Analyst?

A great approach is to discuss your strategy for prioritizing tasks based on deadlines and the impact of each project. Explain how you use tools to track your work and ensure timely delivery of reports while maintaining high-quality standards.

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What social media tools are you most proficient in?

Mention the analytics and social listening tools you've used, such as Brandwatch or Meltwater. Describe how you've leveraged these tools to derive meaningful insights and improve performance, demonstrating your technical proficiency and familiarity with industry standards.

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How do you stay updated on social media trends?

Convey your methods for staying current with social media trends. This could include following relevant blogs, influencers, or participating in industry webinars/forums. Emphasize your passion for continuous learning and how it enhances your role as an analyst.

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Describe a challenging data analysis project you undertook.

Provide a detailed example of a challenging project where you successfully overcame obstacles. Discuss what the challenge was, the steps you took to analyze the data, and how your findings positively impacted the campaign or project outcome.

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How do you ensure accuracy in your reports?

Describe your process for double-checking data and reports. Explain techniques you use to verify findings and ensure every detail is correct before presenting. Highlighting a systematic approach reassures interviewers of your attention to detail.

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What are key metrics you focus on when analyzing social media campaigns?

Discuss important metrics such as engagement rates, reach, sentiment analysis, and conversion rates. Relate how each of these metrics impacts campaign outcomes and decision-making, showcasing your analytical mindset.

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How do you communicate data findings to non-analytical team members?

Explain your approach to simplifying complex findings for a broader audience. Discuss how you use visuals in PowerPoint presentations paired with clear summaries to help non-analysts understand key insights and recommendations.

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What role does creativity play in social media analysis?

Articulate how creativity is essential not just in campaign execution but in interpretation of data as well. Mention examples where you’ve used creative thinking to develop insights that have influenced marketing strategies.

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What interests you most about working in social media analytics?

Share your enthusiasm for the fast-paced nature of social media, the challenge of interpreting data, and the impact your role can have on engaging audiences. Reflect on how this role aligns with your career aspirations and personal interests.

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Full-time, remote
DATE POSTED
April 17, 2025

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